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市場調查報告書

行動LBS (定位服務) 的美國市場:2015∼2019年

Mobile LBS Market in the US 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 307876
出版日期 內容資訊 英文 97 Pages
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行動LBS (定位服務) 的美國市場:2015∼2019年 Mobile LBS Market in the US 2015-2019
出版日期: 2015年07月15日 內容資訊: 英文 97 Pages
簡介

定位服務 (LBS) ,採用無線設備用應用的測位功能,提供行動用戶劃時代的服務。還有可跟行動通訊的使用者的建立 有成本效率的關係性(參與度)。具體來說,活用各種行動裝置 (智慧型手機、平板電腦、PND、汽車設備等) ,透過GIS和網路捕捉用戶的地理定位。LBS的主要的功能為,即時方向指示和熟人搜尋、即時追蹤、找商店地點、地理定位為基礎的社群網路/廣告/搜尋服務等。還有提供該場所現在召開中的活動和消費/娛樂相關資訊。美國的行動LBS市場2014∼2019年,預計以27.27%的年複合成長率(CAGR) 持續成長。

本報告提供美國的行動LBS市場詳查,現狀分析,以及高成長的推動要素,市場課題,市場趨勢,市場競爭情形詳細分析,還有來多數產業專家的資訊,今後的成長預測詳細及市場預測。再加上包含這個市場主要企業經營情形分析等的企業簡介。

第1章 摘要整理

第2章 簡稱一覽

第3章 本報告的調查範圍

  • 市場概要
  • 主要的產品

第4章 市場調查手法

  • 市場調查流程
  • 調查手法

第5章 序論

第6章 市場概況

  • 市場概要
    • 網際網路、行動通訊、社群媒體的普及
    • 在行動裝置利用應用程式
    • 利用LBS的測位技術
    • LBS用測位技術比較
    • 行動LBS服務
  • 市場規模及未來預測
  • 行動廣告的效果
  • 各適用領域中的美國的行動LBS市場
  • 行動LBS價值鏈
  • 波特的五力分析

第7章 市場區分

  • 美國的行動LBS市場:各用途的區分 (今後6年份)
  • 室內用行動LBS
  • 搜尋、廣告
  • 追蹤
  • 導航
  • 資訊娛樂
  • 分析功能
  • 娛樂、健身

第8章 購買標準

第9章 推動市場成長要素

第10章 推動市場成長要素與其影響

第11章 市場課題

第12章 推動市場成長要素與課題帶來的影響

第13章 市場趨勢

第14章 市場趨勢與其影響

第15章 供應商情形

  • 市場競爭方案
  • 市場佔有率分析
  • 其他主要企業

第16章 主要供應商分析

  • Foursquare Labs
    • 重要資訊
    • 商務概要
    • 產品分類
    • 商務策略
    • 近幾年趨勢
    • SWOT分析
  • Google
  • Groupon
  • HERE
  • TeleCommunication Systems
  • TeleNav
  • TomTom
  • xAd

第17章 相關報告

圖表一覽

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目錄
Product Code: IRTNTR6561

About Mobile LBS

Location-based services (LBS) use the positioning capabilities of wireless applications to deliver innovative services to mobile users. LBS offers a cost-effective engagement with mobile customers. LBS uses GIS technology and the Internet to track the user's location. The various location-enabled mobile devices are smartphones, tablets, PNDs, and devices fitted in vehicles. The key features of LBS include real-time directions, friend finders, location-based social networking, real-time tracking, location-based advertising, discovering places, and location-induced searches. It also generates information regarding ongoing local events, shopping, and location-based entertainment options.

Technavio's analysts forecast the mobile LBS market in the US to grow at a CAGR of 27.27% over 2014-2019.

Covered in this Report

The mobile LBS market in the US is segmented on the basis of application into eight segments: Location-based navigation, location-based search and advertising, indoor LBS, location-based infotainment, location-based tracking, analytics, recreation and fitness, and others.

Technavio's report, the Mobile LBS Market in the US 2015-2019, has been prepared based on in-depth market analysis with inputs from industry experts. It also covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors.

Key Vendors

  • Foursquare
  • Google
  • Groupon
  • HERE
  • Telecommunication System
  • TeleNav
  • TomTom
  • xAd

Other Prominent Vendors

  • AdNear
  • Appello Systems
  • AT&T
  • CityGrid Media
  • Lemon (LifeLock)
  • Micello
  • NinthDecimal
  • Placecast
  • PlaceIQ
  • Proximus (Belgacom Mobile)
  • ScanBuy
  • Scoutmob
  • SCVNGR
  • ShopKick (SK Telecom)
  • Skyhook (TruePosition)
  • Sprint (Softbank)
  • Telenity
  • Verizon Wireless
  • Xtify (IBM)
  • Yelp

Market Driver

  • Increased Adoption of Location-Enabled Smartphones and Tablets
  • For a full, detailed list, view our report

Market Challenge

  • Concerns over Data Privacy
  • For a full, detailed list, view our report

Market Trend

  • Enhanced 911 Mandate for Emergency Services
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

About Mobile LBS

Location-based services (LBS) use the positioning capabilities of wireless applications to deliver innovative services to mobile users. LBS offers a cost-effective engagement with mobile customers. LBS uses GIS technology and the Internet to track the user's location. The various location-enabled mobile devices are smartphones, tablets, PNDs, and devices fitted in vehicles. The key features of LBS include real-time directions, friend finders, location-based social networking, real-time tracking, location-based advertising, discovering places, and location-induced searches. It also generates information regarding ongoing local events, shopping, and location-based entertainment options.

Technavio's analysts forecast the mobile LBS market in the US to grow at a CAGR of 27.27% over 2014-2019.

Covered in this Report

The mobile LBS market in the US is segmented on the basis of application into eight segments: Location-based navigation, location-based search and advertising, indoor LBS, location-based infotainment, location-based tracking, analytics, recreation and fitness, and others.

Technavio's report, the Mobile LBS Market in the US 2015-2019, has been prepared based on in-depth market analysis with inputs from industry experts. It also covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors.

Key Vendors

  • Foursquare
  • Google
  • Groupon
  • HERE
  • Telecommunication System
  • TeleNav
  • TomTom
  • xAd

Other Prominent Vendors

  • AdNear
  • Appello Systems
  • AT&T
  • CityGrid Media
  • Lemon (LifeLock)
  • Micello
  • NinthDecimal
  • Placecast
  • PlaceIQ
  • Proximus (Belgacom Mobile)
  • ScanBuy
  • Scoutmob
  • SCVNGR
  • ShopKick (SK Telecom)
  • Skyhook (TruePosition)
  • Sprint (Softbank)
  • Telenity
  • Verizon Wireless
  • Xtify (IBM)
  • Yelp

Market Driver

  • Increased Adoption of Location-Enabled Smartphones and Tablets
  • For a full, detailed list, view our report

Market Challenge

  • Concerns over Data Privacy
  • For a full, detailed list, view our report

Market Trend

  • Enhanced 911 Mandate for Emergency Services
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

  • 03.1. Market Overview
  • 03.2. Product Offerings

04. Market Research Methodology

  • 04.1. Market Research Process
  • 04.2. Research Methodology

05. Introduction

06. Market Landscape

  • 06.1. Market Overview
    • 06.1.1. Penetration of Internet, Mobile, and Social Media
    • 06.1.2. Use of Application on Mobile
    • 06.1.3. Positioning Technologies Used in LBS
    • 06.1.4. Comparison of LBS Positioning Technologies
    • 06.1.5. Mobile LBS Services
  • 06.2. Market Size and Forecast
  • 06.3. Effect of Mobile Advertising
  • 06.4. Mobile LBS Value Chain
  • 06.5. Five Forces Analysis

07. Market Segmentation

  • 07.1. Mobile LBS Market in US by Application 2015-2019
  • 07.2. Mobile Indoor LBS
  • 07.3. Mobile Location-based Search and Advertising
  • 07.4. Mobile Location-based Tracking
  • 07.5. Mobile Location-based Navigation
  • 07.6. Mobile Location-based Infotainment
  • 07.7. Mobile Location-based Analytics
  • 07.8. Mobile Location-based Recreation and Fitness

08. Buying Criteria

09. Market Growth Drivers

10. Drivers and their Impact

11. Market Challenges

12. Impact of Drivers and Challenges

13. Market Trends

14. Trends and their Impact

15. Vendor Landscape

  • 15.1. Competitive Scenario
  • 15.2. Market Share Analysis 2013
  • 15.3. Other Prominent Vendors

16. Key Vendor Analysis

  • 16.1. Foursquare Labs
    • 16.1.1. Key Facts
    • 16.1.2. Business Overview
    • 16.1.3. Product Segmentation
    • 16.1.4. Business Strategy
    • 16.1.5. Recent Developments
    • 16.1.6. SWOT Analysis
  • 16.2. Google
    • 16.2.1. Key Facts
    • 16.2.2. Business Overview
    • 16.2.3. Business Segmentation by Revenue 2013
    • 16.2.4. Business Segmentation by Revenue 2012 and 2013
    • 16.2.5. Geographical Segmentation by Revenue 2013
    • 16.2.6. Business Strategy
    • 16.2.7. Recent Developments
    • 16.2.8. SWOT Analysis
  • 16.3. Groupon
    • 16.3.1. Key Facts
    • 16.3.2. Business Overview
    • 16.3.3. Business Segmentation by Revenue 2014
    • 16.3.4. Business Segmentation by Revenue 2013 and 2014
    • 16.3.5. Geographical Segmentation by Revenue 2014
    • 16.3.6. Business Strategy
    • 16.3.7. Recent Developments
    • 16.3.8. SWOT Analysis
  • 16.4. HERE
    • 16.4.1. Key Facts
    • 16.4.2. Business Overview
    • 16.4.3. Business Segmentation
    • 16.4.4. Geographical Segmentation by Revenue 2014
    • 16.4.5. Business Strategy
    • 16.4.6. Recent Developments
    • 16.4.7. SWOT Analysis
  • 16.5. TeleCommunication Systems
    • 16.5.1. Key Facts
    • 16.5.2. Business Overview
    • 16.5.3. Business Segmentation by Revenue
    • 16.5.4. Geographical Segmentation by Revenue
    • 16.5.5. Business Strategy
    • 16.5.6. Recent Developments
    • 18.6.7. SWOT Analysis 72
  • 16.6. TeleNav
    • 16.6.1. Key Facts
    • 16.6.2. Business Overview
    • 16.6.3. Geographical Segmentation by Revenue 2013
    • 16.6.4. Business Strategy
    • 16.6.5. Recent Developments
    • 16.6.6. SWOT Analysis
  • 16.7. TomTom
    • 16.7.1. Key Facts
    • 16.7.2. Business Overview
    • 16.7.3. Revenue by Business Segmentation 2013
    • 16.7.4. Revenue by Business Segmentation 2012 and 2013
    • 16.7.5. Revenue by Geographical Segmentation 2013
    • 16.7.6. Business Strategy
    • 16.7.7. Recent Developments
    • 16.7.8. SWOT Analysis
  • 16.8. xAd
    • 16.8.1. Key Facts
    • 16.8.2. Business Overview
    • 16.8.3. Product Segmentation
    • 16.8.4. Geographical Presence
    • 16.8.5. Business Strategy
    • 16.8.6. Recent Developments
    • 16.8.7. SWOT Analysis

17. Other Related Reports

List of Exhibits

  • Exhibit 1: Mobile LBS Market in US by Application Category
  • Exhibit 2: Market Research Methodology
  • Exhibit 3: Location-based Service
  • Exhibit 4: Growth of Internet Users
  • Exhibit 5: Penetration of Internet, Mobile Devices, Social Media, and Cloud
  • Exhibit 6: Digital Media Application Usage per Minute
  • Exhibit 7: Advanced GPS Technology
  • Exhibit 8: Overview of Mobile LBS Market in US by Application Category
  • Exhibit 9: Mobile LBS Market in US 2015-2019 ($ billions)
  • Exhibit 10: Mobile LBS Value Chain
  • Exhibit 11: Mobile LBS market in US by Application
  • Exhibit 12: Mobile Indoor LBS Market in US ($ millions)
  • Exhibit 13: Mobile LBS Search and Advertising Market in US ($ millions)
  • Exhibit 14: Mobile Location-based Tracking Market in US ($ millions)
  • Exhibit 15: Mobile Location-based Navigation Market in US
  • Exhibit 16: Mobile LBS Infotainment Market in US ($ millions)
  • Exhibit 17: Mobile LBS Analytics Market in US ($ millions)
  • Exhibit 18: Mobile LBS Recreation and Fitness Market in US ($ millions)
  • Exhibit 19: Foursquare Labs: Product Segmentation 2013
  • Exhibit 20: Google: Business Segmentation by Revenue 2013
  • Exhibit 21: Google: Business Segmentation by Revenue 2012 and 2013 ($ million)
  • Exhibit 22: Google: Geographical Segmentation by Revenue 2013
  • Exhibit 23: Groupon: Business Segmentation by Revenue 2014
  • Exhibit 24: Groupon: Business Segmentation by Revenue 2013 and 2014 ($ million)
  • Exhibit 25: Groupon: Geographical Segmentation by Revenue 2014
  • Exhibit 26: HERE: Business Segmentation 2014
  • Exhibit 27: HERE: Geographical Segmentation by Revenue 2014
  • Exhibit 28: Business Segmentation of TeleCommunication Systems by Revenue 2013
  • Exhibit 29: Business Segmentation of TeleCommunication Systems by Revenue 2012 and 2013 ($ million)
  • Exhibit 30: Geographical Segmentation of TeleCommunication Systems by Revenue 2013
  • Exhibit 31: TeleNav: Geographical Segmentation by Revenue 2013
  • Exhibit 32: TomTom: Revenue by Business Segmentation 2013
  • Exhibit 33: TomTom: Revenue by Business Segmentation 2012 and 2013 ($ million)
  • Exhibit 34: TomTom: Revenue by Geographical Segmentation 2013
  • Exhibit 35: xAd: Product Segmentation
  • Exhibit 36: xAd: Geographical Presence
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