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市場調查報告書

全球數位行銷市場

Global Digital Marketing Market 2014-2018

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 302356
出版日期 內容資訊 英文 75 Pages
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全球數位行銷市場 Global Digital Marketing Market 2014-2018
出版日期: 2014年05月09日 內容資訊: 英文 75 Pages
簡介

數位行銷使用所謂銷售CRM,行銷自動化,電子商務,電子郵件,WCM,網站分析及社群CRM之類的各種數位行銷功能取向工具。所有這些軟體工具在行銷策略的發展、實行上有效地幫助綜合性企業。全球數位行銷市場,預計從2014年到2018年以年複合成長率15.22%擴大。

本報告提供全球數位行銷市場的狀況和成長預測、各主要市場區隔、地區的分析,及主要供應商簡介等等,概略為以下結構。

第1章 摘要整理

第2章 簡稱集

第3章 市場範圍

  • 市場概要
  • 主要的產品

第4章 市場調查手法

  • 市場調查流程
  • 調查手法

第5章 資料的摘要

第6章 簡介

第7章 市場形勢

  • 市場概要
  • 市場規模與其預測
  • 波特的五力分析

第8章 市場區隔

  • 全球CRM市場銷售額
  • CRM市場銷售額:各區域區隔
  • 全球行銷自動化市場
  • 行銷自動化市場:各區域區隔
  • 全球電子商務市場
  • 電子商務市場:各區域區隔
  • 全球電子郵件行銷
  • 電子郵件行銷市場:各區域區隔
  • 全球社群CRM市場
  • 社群CRM市場:各區域區隔
  • 全球WCM市場
  • WCM市場:各區域區隔
  • 全球網站分析市場
  • 網站分析市場:各區域區隔

第9章 地理區分

第10章 購買標準

第11章 市場成長因素

第12章 成長因素與其影響

第13章 市場課題

第14章 成長因素與課題的影響

第15章 市場趨勢

第16章 市場趨勢與其影響

第17章 業者情勢

  • 競爭方案
  • 市場佔有率分析
  • 其他有潛力的供應商

第18章 主要供應商分析

  • IBM Corp.
    • 產業概要
    • 產業區分
    • 主要資訊
    • SWOT分析
  • Oracle Corp.
  • Salesforce.com Inc.
  • SAP AG

第19章 相關報告

圖表清單

目錄
Product Code: IRTNTR3524

About Digital Marketing

Digital marketing uses various tools for digital marketing functions such as sales CRM, marketing automation, e-commerce, e-mail, WCM, web analytics, and social CRM. All these software tools collectively help an organization to develop and implement effective marketing strategies. These tools are developed to serve specific functions in the Global Digital Marketing market as explained below:

Sales CRM manages customer interaction and aligns an organization's sales process such as order tracking, sales performance, and distribution.

Marketing automation enhances the capabilities of the marketing department of any organization to design strategies, automate processes, and improve customer communications, and also operates either as standalone software or as a major component of CRM software.

E-commerce software offers advanced capabilities for searching, order management, cart management, and content management, as well as marketing and reporting capabilities.

E-mail marketing software enables organizations to reach out to customers directly through emails and helps to automate the marketing process by offering more sales leads.

WCM is a software tool used to create, manage, store, and deploy content on the internet. The content may be in the form of text, audio, graphics, videos, and photos.

Web analytics refers to the collection, measurement, and analysis of web-based data that helps end-users understand and optimize the use of a website.

Social CRM software helps organizations to engage in conversations and relationships with potential and existing customers through the internet, digital channels, and social media networks.

TechNavio's analysts forecast the Global Digital Marketing market will grow at a CAGR of 15.22 percent over the period 201

Covered in this Report

The Global Digital Marketing market includes the following major segments: Sales CRM, Marketing Automation, E-commerce, E-mail Marketing, Social CRM, WCM, and Web Analytics.

TechNavio's report, the Global Digital Marketing Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas and the EMEA and APAC regions; it also covers the Global Digital Marketing market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Regions

  • Americas
  • EMEA
  • APAC

Key Vendors

  • IBM Corp.
  • Oracle Corp.
  • Salesforce.com Inc.
  • SAP AG

Other Prominent Vendors

  • Adobe Systems Inc.
  • Aplicor LLC
  • Attensity Corp.
  • Clicky
  • ComScore Networks Inc.
  • Demandware Inc.
  • Ebay GSI Commerce
  • Fireclick
  • Hybirs
  • Intershop
  • Lithium Technologies Inc.
  • LongJump CRM
  • Microsoft Corp.
  • Netsuite Inc.
  • OpenText Corp.
  • Percussion Software Inc.
  • Sitecore Inc.
  • StrongMail Systems Inc.
  • SugarCRM Inc.
  • Yahoo Analytics
  • ZohoCRM Inc.

Key Market Driver

  • Increased Focus on Digital Media.

For a full, detailed list, view our report.

Key Market Challenge

  • Lack of Skilled Personnel.

For a full, detailed list, view our report.

Key Market Trend

  • Emergence of SaaS-based Solutions.

For a full, detailed list, view our report.

Key questions answered in this report:

  • What will the market size be in 2018 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

  • 03.1. Market Overview
  • 03.2. Product Offerings

04. Market Research Methodology

  • 04.1. Market Research Process
  • 04.2. Research Methodology

05. Summary of Figures

06. Introduction

07. Market Landscape

  • 07.1. Market Overview
  • 07.2. Market Size and Forecast
  • 07.3. Five Forces Analysis

08. Market Segmentation

  • 08.1. Global Sales CRM Market
    • 08.1.1. Market Size and Forecast
  • 08.2. Sales CRM Market by Geographical Segmentation
  • 08.3. Global Marketing Automation Market
    • 08.3.1. Market Size and Forecast
  • 08.4. Marketing Automation Market by Geographical Segmentation
  • 08.5. Global E-commerce Market
    • 08.5.1. Market Size and Forecast
  • 08.6. E-commerce Market by Geographical Segmentation
  • 08.7. Global E-mail Marketing
    • 08.7.1. Market Size and Forecast
  • 08.8. E-mail Marketing Market by Geographical Segmentation
  • 08.9. Global Social CRM Market
    • 08.9.1. Market Size and Forecast
  • 08.10. Social CRM Market by Geographical Segmentation
  • 08.11. Global WCM Market
    • 08.11.1. Market Size and Forecast
  • 08.12. WCM Market by Geographical Segmentation
  • 08.13. Global Web Analytics Market
    • 08.13.1. Market Size and Forecast
  • 08.14. Web Analytics Market by Geographical Segmentation

09. Geographical Segmentation

  • 09.1. Global Digital Marketing Market by Geographical Segmentation

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape

  • 17.1. Competitive Scenario
    • 17.1.1. Mergers and Acquisitions
  • 17.2. Market Share Analysis 2013
  • 17.3. Other Prominent Vendors

18. Key Vendor Analysis

  • 18.1. IBM Corp.
    • 18.1.1. Business Overview
    • 18.1.2. Business Segmentation
    • 18.1.3. Key Information
    • 18.1.4. SWOT Analysis
  • 18.2. Oracle Corp.
    • 18.2.1. Business Overview
    • 18.2.2. Business Segmentation
    • 18.2.3. Key Information
    • 18.2.4. SWOT Analysis
  • 18.3. Salesforce.com Inc.
    • 18.3.1. Business Overview
    • 18.3.2. Business Segmentation
    • 18.3.3. Key Information
    • 18.3.4. SWOT Analysis
  • 18.4. SAP AG
    • 18.4.1. Business Overview
    • 18.4.2. Business Segmentation
    • 18.4.3. Key Information
    • 18.4.4. SWOT Analysis

19. Other Reports in this Series

List of Exhibits:

  • Exhibit 1: Market Research Methodology
  • Exhibit 2: Summary of Key Figures
  • Exhibit 3: Global Digital Marketing Market 2013-2018 (US$ billion)
  • Exhibit 4: Global Digital Marketing Market Segmentation 2013
  • Exhibit 5: Global Sales CRM Market 2013-2018 (US$ billion)
  • Exhibit 6: Sales CRM Market by Geographical Segmentation 2013
  • Exhibit 7: Global Marketing Automation Market 2013-2018 (US$ billion)
  • Exhibit 8: Marketing Automation Market by Geographical Segmentation 2013
  • Exhibit 9: Global E-commerce market 2013-2018 (US$ billion)
  • Exhibit 10: E-commerce Market by Geographical Segmentation 2013
  • Exhibit 11: Global E-mail Marketing market 2013-2018 (US$ billion)
  • Exhibit 12: E-mail Marketing Market by Geographical Segmentation 2013
  • Exhibit 13: Global Social CRM market 2013-2018 (US$ billion)
  • Exhibit 14: Social CRM Market by Geographical Segmentation 2013
  • Exhibit 15: Global WCM Market 2013-2018 (US$ billion)
  • Exhibit 16: WCM Market by Geographical Segmentation 2013
  • Exhibit 17: Global Web Analytics Market 2013-2018 (US$ billion)
  • Exhibit 18: Web Analytics Market by Geographical Segmentation 2013
  • Exhibit 19: Global Digital Marketing Market by Geographical Segmentation 2013
  • Exhibit 20: Global Digital Marketing Segmentation 2013-2018
  • Exhibit 21: Market Attractiveness by Global Digital Marketing Segments
  • Exhibit 22: Global Digital Marketing Market by Vendor Segmentation 2013
  • Exhibit 23: IBM Corp.: Business Segmentation
  • Exhibit 24: Oracle Corp.: Business Segmentation
  • Exhibit 25: Salesforce.com Inc.: Business Segmentation
  • Exhibit 26: SAP AG: Business Segmentation
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