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市場調查報告書

玩具、遊戲的全球市場 (2015∼2019年)

Toys and Games Market 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 300226
出版日期 內容資訊 英文 74 Pages
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玩具、遊戲的全球市場 (2015∼2019年) Toys and Games Market 2015-2019
出版日期: 2015年12月23日 內容資訊: 英文 74 Pages
簡介

全球玩具、遊戲市場,從2015年到2019年預計以5%的年複合成長率(CAGR) 擴大。可支配所得的增加和線上銷售的成長,成為市場成長的主要推動因素。各種企業進入電子零售 (e零售) 市場,展開自有品牌的促銷活動,同時也當作低價格的產品銷售管道。還有也側重於考慮到環境問題的綠色環保的玩具 (木材、厚紙、有機棉製) 銷售。各產品類型中,布製玩偶佔整體約23%,以及各流通管道中玩具專賣店佔47%的佔有率。各地區中,南北美洲的佔有率達到44%,今後預計將更為成長。

本報告提供全球玩具、遊戲市場現狀及成長預測、產品類型、各流通管道的收益、市場成長因素和課題、主要供應商分析等。

第1章 摘要整理

  • 分析結果的概要

第2章 分析範圍

  • 大供應商的主要產品

第3章 市場分析技術

  • 分析方法
  • 經濟指標

第4章 簡介

  • 市場趨勢的概要

第5章 市場環境

  • 市場結構
  • 市場規模與其預測
  • 波特的五力分析

第6章 各流通管道的市場區隔

第7章 各產品的市場區隔

  • 布製玩偶市場
  • 幼兒相關玩具市場
  • 活動玩具市場
  • 玩偶市場
  • 遊戲、謎市場
  • 搭乘用玩具市場
  • 其他玩具的市場

第8章 地區區分

  • 南北美洲市場
  • 歐洲、中東、非洲地區 (EMEA) 市場
  • 亞太地區市場

第9章 主要國家市場

第10章 推動市場要素

第11章 推動因素的影響力

第12章 市場課題

第13章 推動因素、課題的影響力

第14章 市場趨勢

第15章 供應商環境

  • 競爭方案
  • 其他卓越供應商

第16章 主要供應商分析

  • Hasbro
  • Lego
  • Mattel
  • Ravensburger
  • TAKARA TOMY

第17章 附錄

  • 簡稱集

第18章 關於Technavio

圖表一覽

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目錄
Product Code: IRTNTR7706

Market analysis of toys and games

Technavio's market research analyst predicts the global toys and games market to grow at a CAGR of 5% during the forecast period. The rise in disposable income and the growth of online sales are the primary drivers of the growth of this market. Many international and local vendors sell toys and games through e-retailing that helps in promotion of their brands. The prices offered to a customer are often lower online due to the reduction in overhead costs. For instance, during 2012, the online sales of toys and games accounted for 13% of the total online retail sales in North America.

The rising demand for eco-friendly toys is also expected to boost the market growth during the forecast period. Eco-friendly toys are made from the materials like wood, cardboard, and organic cotton. For instance, Green Toys make their products from recyclable plastic milk bottles. The company also tied up with Walmart to sell their toys, as it was the most preferred shopping venue for the customers.

Product segmentation and analysis of the toys and games market

  • Plush toys
  • Infant/pre-school toys
  • Activity toys
  • Dolls
  • Games and puzzles
  • Ride-on

Plush toys dominated the market during 2014 with a market share of around 23% and is expected to reach a market value of around USD 24 billion by the end of 2019. These toys are made of soft raw materials such as terrycloth and are used as comfort objects. Moreover, these toys are used for decorating or gifting on special occasions such as birthdays or Valentine's Day.

Segmentation by distribution channel and analysis of the toys and games market

  • Specialty stores
  • Hypermarkets/supermarkets
  • Department stores
  • E-retailers
  • General retailers

Specialty stores accounted for 47% of the distribution market during 2014. These stores include independent retail stores that exclusively offer products in a single category and sell branded toys and games. For instance, Toys "R" Us is a specialty store that provides toys and games in the US.

Geographical segmentation and analysis of the toys and games market

  • Americas
  • APAC
  • EMEA

The Americas accounted for the largest market share of around 44% during 2014. The report predicts this region to maintain its market dominance until the end of 2019, growing at a rate of 4%. The promotion and discounting of toys and games is the major factor for the growth of the market in this region. Lego is a leading player in the toys and games market in Brazil, and the company focuses mainly on construction toys.

Competitive landscape and key vendors

The global toys and games market is highly fragmented and includes numerous big and small vendors and large retail chains. The vendors in this market compete on the basis of product differentiation, price, brand loyalty, easy availability of products, and technology.

The key vendors in the market are -

  • Hasbro
  • Lego
  • Ravensburger
  • Tomy Co
  • Mattel

Other vendors in the market include Funtastic, JAKKS Pacific, Lansay France, LeapFrog Enterprises, Vivid Imaginations, Toy Quest, Playmates Toys, MGA Entertainment, and Kids II.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019?
  • What are the key factors driving the global toys and games market?
  • What are the key market trends impacting the growth of the global toys and games market?
  • What are the challenges to market growth?
  • Who are the key vendors in the toys and games market?
  • What are the market opportunities and threats faced by the vendors in the toys and games market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA?
  • What are the key outcomes of the five forces analysis of the global toys and games market?

Technavio also offers customization on reports based on specific client requirement.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by distribution channel

PART 07: Market segmentation by product

  • Global plush toys market
  • Global infant/preschool toys market
  • Global activity toys market
  • Global dolls market
  • Global games and puzzles market
  • Global ride-on toys market
  • Global other toys market

PART 08: Geographical segmentation

  • Toys and games market in Americas
  • Toys and games market in EMEA
  • Toys and games market in APAC

PART 09: Key leading countries

PART 10: Market drivers

PART 11: Impact of drivers

PART 12: Market challenges

PART 13: Impact of drivers and challenges

PART 14: Market trends

PART 15: Vendor landscape

  • Competitive scenario
  • Other prominent vendors

PART 16: Key vendor analysis

  • Hasbro
  • Lego
  • Mattel
  • Ravensburger
  • TOMY

PART 17: Appendix

  • List of abbreviations

PART 18: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: Overview of global toys and games market
  • Exhibit 03: Global toys and games market 2014-2019 ($ billions)
  • Exhibit 04: Five forces analysis
  • Exhibit 05: Global toys and games market by distribution channel 2014
  • Exhibit 06: Global toys and games market by product 2014
  • Exhibit 07: Global toys and games market by product 2019
  • Exhibit 08: Global plush toys market 2014-2019 ($ billions)
  • Exhibit 09: Global infant/preschool toys market 2014-2019 ($ billions)
  • Exhibit 10: Global activity toys market 2014-2019 ($ billions)
  • Exhibit 11: Global dolls market 2014-2019 ($ billions)
  • Exhibit 12: Global games and puzzles market 2014-2019 ($ billions)
  • Exhibit 13: Global ride-on toys market 2014-2019 ($ billions)
  • Exhibit 14: Global other toys market 2014-2019 ($ billions)
  • Exhibit 15: Global toys and games market by geographical segmentation 2014
  • Exhibit 16: Global toys and games market by geographical segmentation 2019
  • Exhibit 17: Toys and games market in Americas 2014-2019 ($ billions)
  • Exhibit 18: Toys and games market in EMEA 2014-2019 ($ billions)
  • Exhibit 19: Toys and games market in APAC 2014-2019 ($ billions)
  • Exhibit 20: Key leading countries
  • Exhibit 21: Major drivers in global toys and games market
  • Exhibit 22: Impact of drivers
  • Exhibit 23: Major challenges in global toys and games market
  • Exhibit 24: Impact of drivers and challenges
  • Exhibit 25: Major trends in global toys and games market
  • Exhibit 26: Major vendors in global toys and games market
  • Exhibit 27: Hasbro: Business segmentation by revenue 2014
  • Exhibit 28: Hasbro: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 29: Hasbro: Geographical segmentation by revenue 2014
  • Exhibit 30: Mattel: Business segmentation by revenue 2014
  • Exhibit 31: Mattel: Business segmentation by revenue 2013 and 2014 ($ billions)
  • Exhibit 32: Mattel: Geographical segmentation by revenue 2014
  • Exhibit 33: TOMY: Business segmentation by revenue 2014
  • Exhibit 34: TOMY: Business segmentation by revenue 2013 and 2014 ($ billions)
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