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市場調查報告書

行銷自動化軟體的全球市場:2015年∼2019年

Global Marketing Automation Software Market 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 295864
出版日期 內容資訊 英文 78 Pages
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行銷自動化軟體的全球市場:2015年∼2019年 Global Marketing Automation Software Market 2015-2019
出版日期: 2015年05月27日 內容資訊: 英文 78 Pages
簡介

全球行銷自動化軟體市場,預計2014年∼2019年以9.29%的年複合成長率成長。

本報告提供全球行銷自動化軟體市場相關調查分析、市場規模與成長率、市場趨勢、市場的推動要素與課題、市場機會驗證、主要供應商等相關的系統性資訊。

第1章 摘要整理

第2章 簡稱清單

第3章 調查範圍

  • 市場概要
  • 主要的產品

第4章 市場調查手法

  • 市場調查流程
  • 調查手法

第5章 簡介

第6章 市場形勢

  • 市場概要
  • 行銷自動化
  • 行銷自動化流程
  • 行銷自動化的生態系統
  • 優點與利用
  • 市場規模與預測
  • 波特的五力分析

第7章 市場區隔:各終端用戶

第8章 地區區分

  • 各區域區隔

第9章 主要國家

  • 美國
  • 德國
  • 中國

第10章 購買標準

第11章 推動市場成長要素

第12章 成長推動因素與其影響

第13章 市場課題

第14章 成長推動因素與課題的影響

第15章 市場趨勢

第16章 趨勢與其影響

第17章 業者情勢

  • 競爭模式
  • 主要供應商分析
  • 主要供應商和最近的收購
  • 其他卓越供應商

第18章 主要供應商分析

  • Adobe Systems
  • IBM
  • Oracle
  • Salesforce.com
  • SAP
  • SAS Institute

第19章 相關報告

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目錄
Product Code: IRTNTR5978

About Marketing Automation Software

Marketing automation is a part of digital marketing software, which focuses on streamlining, scheduling, segmentation, and tracking of marketing campaigns. It helps to reduce repetitive tasks associated with the process. It also provides better user experience and help customers make better purchase decisions. Marketing automation software has features such as email marketing, campaign creation and management, data collection and storage, data analysis, and reporting. Marketing automation connects various marketing channels such as social media, email, and content marketing to collect data and analyze them.

Technavio's analysts forecast the global marketing automation software market to grow at a CAGR of 9.29% over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the global marketing automation software market for the period 2015-2019. To calculate the market size, the report considers revenue generated from marketing automation software, solutions, tools, applications, services, support, and maintenance.

Technavio's report, Global Marketing Automation Software Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It covers market landscape and its growth prospects in the coming years. The report also includes profile of key vendors operating in this market.

Key Regions

  • Americas
  • APAC
  • EMEA

Key Vendors

  • Adobe Systems
  • IBM
  • Oracle
  • Salesforce
  • SAP
  • SAS Institute

Other Prominent Vendors

  • Act-On Software
  • Cognizant Technology Solutions
  • eTrigue
  • GreenRope
  • Hatchbuck
  • HubSpot
  • inBoundio
  • Infusionsoft
  • Marketo
  • Peaberry Software
  • SharpSpring
  • SilverPop Systems
  • Teradata

Market Driver

  • Increased Adoption of Digital Media
  • For a full, detailed list, view our report

Market Challenge

  • Selection of Appropriate Solution
  • For a full, detailed list, view our report

Market Trend

  • Cloud-based Solutions
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

  • 03.1. Market Overview
  • 03.2. Product Offerings

04. Market Research Methodology

  • 04.1. Market Research Process
  • 04.2. Research Methodology

05. Introduction

06. Market Landscape

  • 06.1. Market Overview
  • 06.2. Marketing Automation; Part of Digital Marketing Software
  • 06.3. Marketing Automation Process
  • 06.4. Ecosystem of Marketing Automation
  • 06.5. Benefits and Uses
  • 06.6. Market Size and Forecast
  • 06.7. Five Forces Analysis

07. Market Segmentation by End-users

08. Geographical Segmentation

  • 08.1. Segmentation of Global Marketing Automation Software Market by Geography 2014
  • 08.2. Segmentation of Global Marketing Automation Software Market by Geographical 2014-2019

09. Key Leading Countries

  • 09.1. US
  • 09.2. Germany
  • 09.3. China

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape

  • 17.1. Competitive Scenario
  • 17.2. Leading Vendor Analysis
  • 17.3. Top Vendors and Recent Acquisitions
  • 17.4. Other Prominent Vendors

18. Key Vendor Analysis

  • 18.1. Adobe Systems
    • 18.1.1. Key Facts
    • 18.1.2. Business Overview
    • 18.1.3. Business Segmentation by Revenue 2013
    • 18.1.4. Business Segmentation by Revenue 2012 and 2013
    • 18.1.5. Geographical Segmentation by Revenue 2013
    • 18.1.6. Business Strategy
    • 18.1.7. Key Developments
    • 18.1.8. SWOT Analysis
  • 18.2. IBM
    • 18.2.1. Key facts
    • 18.2.2. Business overview
    • 18.2.3. Business segmentation
    • 18.2.4. business segmentation by revenue
    • 18.2.5. Business segmentation by revenue 2013
    • 18.2.6. Business segmentation by revenue 2012 and 2013
    • 18.2.7. Geographical segmentation by revenue
    • 18.2.8. Business strategy
    • 18.2.9. Key developments
    • 18.2.10. SWOT analysis
  • 18.3. Oracle
    • 18.3.1. Key Facts
    • 18.3.2. Business Overview
    • 18.3.3. Business Segmentation by Revenue 2013
    • 18.3.4. Business Segmentation by Revenue 2012 and 2013
    • 18.3.5. Geographical Segmentation by Revenue 2013
    • 18.3.6. Business Strategy
    • 18.3.7. Recent Developments
    • 18.3.8. SWOT Analysis
  • 18.4. Salesforce.com
    • 18.4.1. Key Facts
    • 18.4.2. Business Overview
    • 18.4.3. Business Segmentation
    • 18.4.4. Business Segmentation by Revenue 2013 and 2014
    • 18.4.5. Geographical Segmentation by Revenue 2014
    • 18.4.6. Business Strategy
    • 18.4.7. Recent Developments
    • 18.4.8. SWOT Analysis
  • 18.5. SAP
    • 18.5.1. Key Facts
    • 18.5.2. Business Overview
    • 18.5.3. Business Segmentation
    • 18.5.4. Business Segmentation by Revenue 2013
    • 18.5.5. Business Segmentation by Revenue 2012 and 2013
    • 18.5.6. Geographical Segmentation by Revenue 2013
    • 18.5.7. Business Strategy
    • 18.5.8. Key Developments
    • 18.5.9. SWOT Analysis
  • 18.6. SAS Institute
    • 18.6.1. Key Facts
    • 18.6.2. Business Overview
    • 18.6.3. Revenue Segmentation by Industry 2012
    • 18.6.4. Geographical Segmentation by Revenue 2012
    • 18.6.5. Business Strategy
    • 18.6.6. Recent Developments
    • 18.6.7. SWOT Analysis

19. Other Reports in this Series

List of Exhibits

  • Exhibit 1: Market Research Methodology
  • Exhibit 2: Digital Marketing Software Segments
  • Exhibit 3: Global Digital Marketing Software Market Segmentation 2014
  • Exhibit 4: Process of Marketing Automation
  • Exhibit 5: Marketing Automation Ecosystem and Vendors
  • Exhibit 6: Global marketing automation software market 2014-2019 ($ billion)
  • Exhibit 7: Global Marketing Automation Software Market by End-User Segmentation 2014
  • Exhibit 8: Segmentation of Global Marketing Automation Software Market by Geography 2014
  • Exhibit 9: Segmentation of Global Marketing Automation Software Market by Geography 2014-2019
  • Exhibit 10: Segmentation of Global Marketing Automation Software Market by Geography 2014-2019 ($ billion)
  • Exhibit 11: Adobe Systems: Business Segmentation by Revenue 2013
  • Exhibit 12: Adobe Systems: Business Segmentation by Revenue 2012 and 2013 (US$ million)
  • Exhibit 13: Adobe Systems: Geographical Segmentation by Revenue 2013
  • Exhibit 14: IBM: business segmentation
  • Exhibit 15: IBM: business segmentation by revenue 2013
  • Exhibit 16: IBM: business segmentation by revenue 2013
  • Exhibit 17: IBM: business segmentation by revenue 2012 and 2013 ($ million)
  • Exhibit 18: IBM: geographical segmentation by revenue 2013
  • Exhibit 19: Oracle: Business Segmentation by Revenue 2013
  • Exhibit 20: Oracle: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
  • Exhibit 21: Oracle: Geographical Segmentation by Revenue 2013
  • Exhibit 22: Salesforce.com: Business Segmentation 2014
  • Exhibit 23: Salesforce.com: Business Segmentation by Revenue 2013 and 2014 (US$ million)
  • Exhibit 24: Salesforce.com: Geographical Segmentation by Revenue 2014
  • Exhibit 25: SAP: Business Segmentation
  • Exhibit 26: SAP: Business Segmentation by Revenue 2013
  • Exhibit 27: SAP: Business Segmentation by Revenue 2012 and 2013 (US$ million)
  • Exhibit 28: SAP: Geographical Segmentation by Revenue 2013
  • Exhibit 29: SAS Institute: Revenue Segmentation by Industry 2012
  • Exhibit 30: SAS Institute: Geographical Segmentation by Revenue 2012
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