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市場調查報告書

行銷自動化軟體的全球市場:2015年∼2019年

Global Marketing Automation Software Market 2017-2021

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 295864
出版日期 內容資訊 英文 69 Pages
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行銷自動化軟體的全球市場:2015年∼2019年 Global Marketing Automation Software Market 2017-2021
出版日期: 2017年02月03日 內容資訊: 英文 69 Pages
簡介

全球行銷自動化軟體市場,預計2014年∼2019年以9.29%的年複合成長率成長。

本報告提供全球行銷自動化軟體市場相關調查分析、市場規模與成長率、市場趨勢、市場的推動要素與課題、市場機會驗證、主要供應商等相關的系統性資訊。

第1章 摘要整理

第2章 簡稱清單

第3章 調查範圍

  • 市場概要
  • 主要的產品

第4章 市場調查手法

  • 市場調查流程
  • 調查手法

第5章 簡介

第6章 市場形勢

  • 市場概要
  • 行銷自動化
  • 行銷自動化流程
  • 行銷自動化的生態系統
  • 優點與利用
  • 市場規模與預測
  • 波特的五力分析

第7章 市場區隔:各終端用戶

第8章 地區區分

  • 各區域區隔

第9章 主要國家

  • 美國
  • 德國
  • 中國

第10章 購買標準

第11章 推動市場成長要素

第12章 成長推動因素與其影響

第13章 市場課題

第14章 成長推動因素與課題的影響

第15章 市場趨勢

第16章 趨勢與其影響

第17章 業者情勢

  • 競爭模式
  • 主要供應商分析
  • 主要供應商和最近的收購
  • 其他卓越供應商

第18章 主要供應商分析

  • Adobe Systems
  • IBM
  • Oracle
  • Salesforce.com
  • SAP
  • SAS Institute

第19章 相關報告

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目錄
Product Code: IRTNTR11834

About Marketing Automation Software

Marketing automation software is mainly used to streamline, schedule, segment, and track marketing campaigns. The software reduces the number of repetitive tasks associated with the conventional marketing processes and improves their overall efficiency. It also provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting. The software connects different marketing channels such as social media, e-mail, and content marketing to collect and analyze data. It assists organizations to generate more revenue and a better ROI. It also helps store customer-specific data used in customer segmentation and targeting, categorize customers based on common interests and behaviors, develops appropriate marketing patterns, and integrates marketing channels to deliver better customer experience.

Technavio's analysts forecast the global marketing automation software market to grow at a CAGR of 8.22% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global marketing automation software market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of marketing automation software.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

Technavio's report, Global Marketing Automation Software Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • HubSpot
  • Marketo
  • Act-On Software
  • Salesforce.com
  • Adobe Systems
  • Oracle
  • Infusionsoft
  • IBM

Other Prominent Vendors

  • Cognizant Technology Solutions (CTS)
  • eTrigue
  • GreenRope
  • Hatchbuck
  • iContact
  • Inboundio
  • LeadSquared
  • MarcomCentral
  • Salesfusion
  • SALESmanago
  • SAP
  • SAS Institute
  • SharpSpring
  • Teradata

Market driver

  • Increased need for improved customer digital experience
  • For a full, detailed list, view our report

Market challenge

  • Interoperability issues and lack of comprehensive integration strategy
  • For a full, detailed list, view our report

Market trend

  • Increasing adoption of omnichannel marketing model
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our procurement specialist's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

PART 02: Scope of the report

  • Definition
  • Market segmentation
  • Vendor selection
  • End-users
  • Summation errors

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights
  • Five competency areas of marketing automation
  • Applications of marketing automation

PART 05: Market landscape

  • Market overview
  • Global marketing automation software market

PART 06: Market segmentation by deployment models

  • Global marketing automation software market by deployment models

PART 07: Geographical segmentation

  • Global marketing automation software market by geography
  • Americas
  • EMEA
  • APAC

PART 08: Buying criteria

  • Buying criteria

PART 09: Market drivers

  • Increased need for improved customer digital experience
  • Growing need for lead nurturing
  • Need for advanced regulatory compliance on software licenses
  • Surging demand for higher ROI

PART 10: Impact of drivers

PART 11: Market challenges

  • Interoperability issues and lack of comprehensive integration strategy
  • Increased risks related to data security and privacy
  • High cost of marketing automation software

PART 12: Impact of drivers and challenges

PART 13: Market trends

  • Increasing adoption omnichannel marketing model
  • Emergence of location-based marketing
  • Growing need for improved marketing assets visibility

PART 14: Five forces analysis

PART 15: Vendor landscape

  • Competitive scenario
  • Vendor matrix

PART 16: Key vendor analysis

  • Key vendor offerings
  • Key vendor profiles
  • Other vendors

PART 17: Appendix

  • List of abbreviations

PART 18: Explore Technavio

List of Exhibits

  • Exhibit 01: Major countries covered
  • Exhibit 02: Benefits of marketing automation software
  • Exhibit 03: Overview of global marketing automation software market
  • Exhibit 04: Global marketing automation software market 2016-2021 ($ billions)
  • Exhibit 05: Global marketing automation software market by deployment models 2016
  • Exhibit 06: Global marketing automation software market by deployment On- premise 2016-2021 ($ billion)
  • Exhibit 07: Global marketing automation software market by deployment cloud-based 2016 -2021 ($ billions)
  • Exhibit 08: Comparison between cloud-based and on-premises marketing automation software
  • Exhibit 09: Global marketing automation software market by geography 2016
  • Exhibit 10: Global marketing automation software market by geography 2016-2021 ($ billions)
  • Exhibit 11: Marketing automation software market in Americas 2016-2021 ($ billions)
  • Exhibit 12: Number of smartphone users in Brazil 2013-2016 (millions)
  • Exhibit 13: Mobile Internet users in Brazil by age group (years)
  • Exhibit 14: Marketing automation software market in EMEA 2016-2021 ($ billions)
  • Exhibit 15: Marketing automation software market in APAC 2016-2021 ($ billions)
  • Exhibit 16: Buying criteria
  • Exhibit 17: Impact of drivers
  • Exhibit 18: Cost of marketing automation software by vendor ($)
  • Exhibit 19: Impact of drivers and challenges
  • Exhibit 20: Five forces analysis
  • Exhibit 21: Competitive differentiators for vendors
  • Exhibit 22: Vendor matrix
  • Exhibit 23: Vendor matrix (continued)
  • Exhibit 24: Product offerings
  • Exhibit 25: Oracle: Recent developments
  • Exhibit 26: IBM: Recent developments
  • Exhibit 27: Other prominent vendors
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