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市場調查報告書

行動應用程式的全球市場 (2015∼2019年)

Global Mobile Application Market 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 287738
出版日期 內容資訊 英文 93 Pages
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行動應用程式的全球市場 (2015∼2019年) Global Mobile Application Market 2015-2019
出版日期: 2015年03月25日 內容資訊: 英文 93 Pages
簡介

由於行動市場盛況和智慧型手機利用的迅速擴大,行動應用程式市場也活性化。所謂行動應用程式,開發成用戶可訪問與PC用應用同樣的服務。現在B2C用比B2B用在應用市場的市場佔有率高很多,不過,兩方今後急速成長的可能性都很高。現在,317萬件行動應用程式可由各種應用程式商店入手,不過,今後會更為擴大,帶給應用程式的開發業者很大的市場機會。全球行動應用市場現在 (2014∼2019年) 的年複合成長率預計達到31.05%。

本報告提供全球的行動應用程式市場相關分析、市場現狀和技術性特徵、市場趨勢(今後5年的預測值)、收益模式概要、各領域、各地區的詳細趨勢、推動、阻礙市場要素與其影響力、主要企業簡介(產業概要、主要產品與服務、SWOT分析等)、今後的市場機會等調查資料、考察,並將結果概述為以下內容

第1章 摘要整理

第2章 簡稱集

第3章 分析範圍

  • 市場概要
  • 主要的產品

第4章 市場分析技術

  • 市場分析的流程
  • 分析方法

第5章 簡介

第6章 市場環境

  • 市場概況
  • 市場規模與其預測
  • 波特的五力分析

第7章 全球智慧型手機市場概要

  • 全球智慧型手機市場:各作業系統的分類
  • 全球行動數據、流量
  • 行動應用程式、下載概況

第8章 市場區隔:各類型

第9章 市場區隔:各應用、類別

  • 行動應用程式概要
    • 行動應用程式的類別概要
  • 全球行動應用程式市場:各分類的市場佔有率 (以收益為準)

第10章 市場區隔:各收益模式

廣告 下載收費 (Pay Per Download) APP購買 免費增值 訂閱

第11章 各地區的市場區隔

第12章 購買標準

第13章 促進市場成長的要素

第14章 推動因素與其影響力

第15章 市場課題

第16章 推動因素、課題的影響力

第17章 市場趨勢

第18章 市場趨勢與其影響

第19章 供應商環境

  • 競爭方案
    • 近幾年的主要趨勢
  • 市場佔有率分析
  • 其他著名的供應商
    • Archos Appslib
    • Apptap
    • Bizness App
    • CrackBerry Store
    • Cydia
    • Getjar
    • Handmark
    • LG Mobile
    • Mobango
    • Palm
    • PocketGear
    • SlideME

第20章 主要供應商分析

  • Apple
    • 主要資料
    • 產業概要
    • 各部門的市場收益額
    • 各地區的市場收益額
    • 產業策略
    • 最近的發展趨勢
    • SWOT分析
  • Google
  • King
  • Microsoft
  • Rovio Entertainment
  • Supercell

第21章 相關報告

圖表一覽

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目錄
Product Code: IRTNTR5526

About Mobile Application

The boom in the Mobile market and the upsurge in usage of smart phones are driving the market for mobile applications. Mobile applications are developed to enable users to get access to services similar to those that are received when accessing the apps through a personal computer. The adoption of mobile apps that are B2C are significantly higher than that of the mobile apps that are B2B. However, both still have higher opportunities for growth. Currently there are more than 3.17 million applications available on various app stores and a very large base of mobile application developers who develop mobile apps for app stores.

TechNavio's analysts forecast the Global Mobile Application market to grow at a CAGR of 31.05 percent over the period 2014-2019.

Covered in this Report

This report provides information about the market size and forecasts of the Global Mobile Application market for the period 2014-2019. This report also covers information about the market segmentation by its type, application category, revenue model, and geography. The three key regions covered in this report are the Americas, the EMEA region, and the APAC region.

TechNavio's report, Global Mobile Application Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Global Mobile Application market landscape and its growth prospects in the coming years. The report also includes a profile of the key vendors operating in this market.

Key Regions

  • Americas
  • APAC
  • EMEA

Key Vendors

  • Apple
  • Google
  • King Digital Entertainment
  • Microsoft
  • Rovio Entertainment
  • Supercell

Other Prominent Vendors

  • Apptap
  • Archos Appslib
  • Bizness App
  • China Mobile
  • CrackBerry Store
  • Cydia
  • Dell Mobile Application Store
  • Getjar
  • Handmark
  • Handster
  • iVIP
  • Lg Mobile
  • Mobango
  • Ntt Docomo
  • Palm
  • PocketGear
  • SlideME

Market Driver

  • Increased Need for Staying Connected and Usage of Mobile Devices
  • For a full, detailed list, view our report

Market Challenge

  • Compatibility Issues
  • For a full, detailed list, view our report

Market Trend

  • Usage of Mobile Apps at Enterprises to Facilitate Workforce Mobility
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

  • 03.1. Market Overview
  • 03.2. Product Offerings

04. Market Research Methodology

  • 04.1. Market Research Process
  • 04.2. Research Methodology

05. Introduction

06. Market Landscape

  • 06.1. Market Overview
  • 06.2. Market Size and Forecast
  • 06.3. Five Forces Analysis

07. Overview of Global Smartphone Market

  • 07.1. Segmentation of Global Smartphone Market by OS
  • 07.2. Global Mobile Data Traffic
  • 07.3. Overview of Mobile App Downloads

08. Market Segmentation by Type

09. Market Segmentation by Application Category

  • 09.1. Overview of Mobile Application
    • 09.1.1. Global Mobile Application Category Description
  • 09.2. Global Mobile Application Market Category Share by Revenue

10. Market Segmentation by Revenue Model

    • 10.1.1. Advertising
    • 10.1.2. Pay Per Download
    • 10.1.3. In-App Purchase
    • 10.1.4. Freemium
    • 10.1.5. Subscription

11. Market Segmentation by Geography

12. Buying Criteria

13. Market Growth Drivers

14. Drivers and their Impact

15. Market Challenges

16. Impact of Drivers and Challenges

17. Market Trends

18. Trends and their Impact

19. Vendor Landscape

  • 19.1. Competitive Scenario
  • 19.2. Major Key Vendors in Global Mobile Application Market
  • 19.3. Other Prominent Vendors
    • 19.3.1. Archos Appslib
    • 19.3.2. Apptap
    • 19.3.3. Bizness App
    • 19.3.4. CrackBerry Store
    • 19.3.5. Cydia
    • 19.3.6. Getjar
    • 19.3.7. Handmark
    • 19.3.8. LG Mobile
    • 19.3.9. Mobango
    • 19.3.10. Palm
    • 19.3.11. PocketGear
    • 19.3.12. SlideME

20. Key Vendor Analysis

  • 20.1. Apple
    • 20.1.1. Key Facts
    • 20.1.2. Business Overview
    • 20.1.3. Product Segmentation by Revenue
    • 20.1.4. Geographical Segmentation by Revenue
    • 20.1.5. Business Strategy
    • 20.1.6. Recent Developments
    • 20.1.7. SWOT Analysis
  • 20.2. Google
    • 20.2.1. Key Facts
    • 20.2.2. Business Overview
    • 20.2.3. Business Segmentation by Revenue 2013
    • 20.2.4. Business Segmentation by Revenue 2012 and 2013
    • 20.2.5. Geographical Segmentation by Revenue 2013
    • 20.2.6. Business Strategy
    • 20.2.7. Recent Developments
    • 20.2.8. SWOT Analysis
  • 20.3. King
    • 20.3.1. Key Facts
    • 20.3.2. Business Overview
    • 20.3.3. Business Segmentation
    • 20.3.4. Business Segmentation by Revenue 2012 and 2013
    • 20.3.5. Geographical Segmentation by Revenue 2013
    • 20.3.6. Business Strategy
    • 20.3.7. Recent Developments
    • 20.3.8. SWOT Analysis
  • 20.4. Microsoft
    • 20.4.1. Key Facts
    • 20.4.2. Business Overview
    • 20.4.3. Business Segmentation by Revenue 2013
    • 20.4.4. Business Segmentation by Revenue 2012 and 2013
    • 20.4.5. Geographical Segmentation by Revenue 2013
    • 20.4.6. Business Strategy
    • 20.4.7. Recent Developments
    • 20.4.8. SWOT Analysis
  • 20.5. Rovio Entertainment
    • 20.5.1. Key Facts
    • 20.5.2. Business Overview
    • 20.5.3. Product Segmentation
    • 20.5.4. Geographical Presence
    • 20.5.5. Recent Developments
    • 20.5.6. SWOT Analysis
  • 20.6. Supercell
    • 20.6.1. Key Facts
    • 20.6.2. Business Overview
    • 20.6.3. Geographical Segmentation
    • 20.6.4. Business Strategy
    • 20.6.5. Recent Developments
    • 20.6.6. SWOT Analysis

21. Other Reports in this Series

List of Exhibits:

  • Exhibit 1: Market Research Methodology
  • Exhibit 2: Types of Mobile Application
  • Exhibit 3: Global Mobile Application Market 2014-2019 (US$ billion)
  • Exhibit 4: Global Smartphone OS Market 2013-2014
  • Exhibit 5: Global Mobile Data Traffic 2014-2019 (Units Exabytes)
  • Exhibit 6: Global Mobile Application Market by Type 2014
  • Exhibit 7: Number of Free and Paid Downloads in Global Mobile Application Market 2012-2017 (units in billions)
  • Exhibit 8: Global Mobile Application Market by Application Category
  • Exhibit 9: Global Mobile Application Market Category Share by Revenue 2014
  • Exhibit 10: Global Mobile Application Revenue Model
  • Exhibit 11: Global Mobile Application Revenue Model in 2014
  • Exhibit 12: Market Segmentation by Geography in 2014
  • Exhibit 13: Number of Internet Users through Mobile Devices 2012-2017 (billion)
  • Exhibit 14: Number of Internet Users Worldwide 2010-2014 (units in billions)
  • Exhibit 15: Global Social Networking Users 2011-2018 (in billion)
  • Exhibit 16: Global Distribution of LTE Subscriptions by Region in 2014
  • Exhibit 17: Some Mobile Application Developers by Region
  • Exhibit 18: Product Segmentation of Apple by Revenue 2013
  • Exhibit 19: Product Segmentation of Apple by Revenue 2012 and 2013 (US$ billion)
  • Exhibit 20: Geographical Segmentation of Apple by Revenue 2013
  • Exhibit 21: Google: Business Segmentation by Revenue 2013
  • Exhibit 22: Google: Business Segmentation by Revenue 2012 and 2013 (US$ million)
  • Exhibit 23: Google: Geographical Segmentation by Revenue 2013
  • Exhibit 24: King: Business Segmentation 2013
  • Exhibit 25: King: Business Segmentation by Revenue 2012 and 2013 (US$ million)
  • Exhibit 26: King: Geographical Segmentation by Revenue 2013
  • Exhibit 27: Microsoft: Business Segmentation by Revenue 2013
  • Exhibit 28: Microsoft: Business Segmentation by Revenue 2012 and 2013(US$ billion)
  • Exhibit 29: Microsoft: Geographical Segmentation by Revenue 2013
  • Exhibit 30: Rovio Entertainment: Product Segmentation
  • Exhibit 31: Rovio Entertainment: Geographical Presence
    • Supercell: Geographical Segmentation
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