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市場調查報告書

防毒軟體套組的全球市場 - 2015∼2019年

Global Antivirus Software Package Market 2016-2020

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 285563
出版日期 內容資訊 英文 93 Pages
商品交期: 最快1-2個工作天內
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防毒軟體套組的全球市場 - 2015∼2019年 Global Antivirus Software Package Market 2016-2020
出版日期: 2016年11月29日 內容資訊: 英文 93 Pages
簡介

防毒軟體套組的全球市場預測在2014年到2019年這段期間將以9.08%的年複合成長率 (CAGR)持續擴大。

本報告涵括防毒軟體套組的全球市場,提供您推動市場成長要素和市場的課題,市場趨勢,市場競爭情形的詳細調查,並基於許多業界專家得來之資訊,提供您當今市場方案分析與到2019年的市場預測。

第1章 摘要整理

第2章 本報告涵蓋範圍

  • 市場概要

第3章 市場調查手法

  • 調查手法
  • 經濟指標

第4章 序論

  • 市場相關重要事項

第5章 市場概要

  • 威脅的種類
  • 全球網際網路滲透率
  • 全球網際網路使用者數量
  • 防病毒軟件軟體的類別
  • 電腦病毒的原因
  • 防病毒軟件軟體的必要性
  • 防病毒軟件軟體·套裝的優點

第6章 市場概況

  • 市場概況
  • 防病毒軟件軟體·套裝的產品生命週期
  • 防病毒軟件軟體·套裝的全球市場
  • 波特的五力分析

第7章 各設備市場分類

  • 就各設備來看的防病毒軟件軟體·套裝全球市場

第8章 終端用戶別市場分類

  • 就終端用戶別來看的防病毒軟件軟體·套裝全球市場

第9章 各地區市場分類

  • 各地區分類的防病毒軟件軟體·套裝全球市場 - 2014∼2019年

第10章 推動市場成長要素

  • 網際網路的依存度高漲
  • 行動裝置使用率的增加
  • 電腦網路犯罪的迅速增加
  • 提高營運效率的要求

第11章 推動市場成長要素帶來的影響

第12章 市場課題

  • 影響虛擬機器性能的可能性
  • 可得到廉價的安全解決方案
  • 缺乏高度的病毒偵測技術
  • 各別一般用戶利用盜版防病毒軟件軟體

第13章 推動市場成長要素和市場課題帶來的影響

第14章 主要市場趨勢

  • 雲端基礎的防病毒軟件軟體的一般化
  • 防病毒軟件軟體企業和通訊業者的合作
  • 市場整合的進展
  • BYOD引進的增加

第15章 業者情勢

  • 市場競爭方案
  • 供應商比較
  • 主要供應商說明
  • 其他卓越供應商

第16章 主要供應商分析

  • AVAST Software
  • AVG Technologies
  • Avira
  • McAfee
  • Microsoft
  • Symantec

第17章 市場預測

第18章 附錄

第19章 關於Technavio

附表·附圖

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目錄
Product Code: IRTNTR10958

About Antivirus Software Package

An antivirus scans a computer's system and mobile device memory, system files, and operating system (OS) using heuristic detection methods, signature-based detection methods, real-time scanning, and rootkit detection to prevent computers and mobile devices from being infected with malware. Malware is software that loads on the computer and mobile devices through the Internet or while downloading unauthorized applications. It spreads from one device to another in different ways such as through networks, the Internet, and e-mails.

Technavio's analysts forecast the global antivirus software package market to grow at a CAGR of 10.20% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global antivirus software package market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of antivirus software packages for personal computers (PCs) and laptops (including netbooks and MacBooks), used by corporate users [(large enterprises and small and mid-size enterprises (SMEs)] and home users (individual consumers).

The market is divided into the following segments based on geography:

APAC

Europe

MEA

North America

South America

Technavio's report, Global Antivirus Software Package Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • AVAST
  • Microsoft
  • AVG
  • Avira
  • McAfee
  • Symantec
  • Other prominent vendors
  • Baidu
  • Bkav
  • Bitdefender
  • BullGuard
  • Check Point Software Technologies
  • Comodo Group
  • Doctor Web
  • Emsisoft
  • ESET
  • Fortinet
  • F-Secure
  • IObit
  • Kaspersky Lab
  • Lavasoft
  • Malwarebytes
  • Panda Security
  • Qihoo 360 Software
  • Safer-Networking
  • Sophos Group
  • ThreatTrack Security
  • Webroot

Market driver

  • Increase in cybercrime
  • For a full, detailed list, view our report

Market challenge

  • Adoption of pirated antivirus software by consumers
  • For a full, detailed list, view our report

Market trend

  • Partnerships between antivirus software vendors and telecom vendors
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?
  • You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Antivirus software definition
  • Base year and forecast period
  • Estimation of market
  • Vendors
  • Major-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights
  • Types of threats
  • iOS and Android threats on mobile devices
  • Types of antivirus software packages
  • Advantages of antivirus software packages

PART 05: Market landscape

  • Global antivirus software package market

PART 06: Market segmentation by device

  • Global antivirus software package market by device

PART 07: Market segmentation by end-user

  • Global antivirus software package market by end-user

PART 08: Geographical segmentation

  • Segmentation of global antivirus software package market by geography 2015-2020
  • Global antivirus software package market by geography 2015-2020 ($ billions)

PART 09: Buying criteria

  • Cost
  • Security
  • Interoperability
  • Scalability
  • PART 10: Market drivers
  • Increase in cybercrime
  • Rise in number of online transactions
  • Growing dependence on Internet

PART 11: Impact of drivers

PART 12: Market growth inhibitors

  • Adoption of pirated antivirus software by consumers
  • Threat from inexpensive security solutions
  • Lack of advanced virus detection

PART 13: Impact of drivers and challenges

PART 14: Market trends

  • Partnerships between antivirus software vendors and telecom vendors
  • Emergence of cloud-based antivirus software
  • Increased market consolidation

PART 15: Five forces model

PART 16: Vendor landscape

  • Competitive scenario
  • Vendor rating

PART 17: Description of major vendors

  • AVAST Software
  • Microsoft
  • AVG
  • Avira
  • McAfee
  • Symantec
  • Other prominent vendors

PART 18: Assumptions

PART 19: Key insights

PART 20: Appendix

  • List of abbreviations

PART 21: Explore Technavio

List of Exhibits

  • Exhibit 01: Versions of antivirus software
  • Exhibit 02: Overview of numbers
  • Exhibit 03: Major countries covered
  • Exhibit 04: Product offerings
  • Exhibit 05: iOS and Android threats on mobile devices
  • Exhibit 06: Global antivirus software package market 2015-2020 ($ billions)
  • Exhibit 07: Global antivirus software package market by device 2015
  • Exhibit 08: Global antivirus software package market by device 2020
  • Exhibit 09: Global antivirus software package market by end-user 2015
  • Exhibit 10: Global antivirus software package market by end-user 2020
  • Exhibit 11: Segmentation of global antivirus software package market by geography 2015-2020 (% share)
  • Exhibit 12: Global antivirus software package market by geography 2015-2020 ($ billions)
  • Exhibit 13: Buying criteria for antivirus software package
  • Exhibit 14: Worldwide Internet users 2000-2015 (billions)
  • Exhibit 15: Impact of drivers
  • Exhibit 16: Impact of drivers and challenges
  • Exhibit 17: Five forces model
  • Exhibit 18: Major M&A in the global antivirus software package market
  • Exhibit 19: Vendor rating
  • Exhibit 20: Features of antivirus products for home users (specifically for PCs and home networks)
  • Exhibit 21: AVAST Pro Antivirus pricing
  • Exhibit 22: AVAST Internet Security pricing
  • Exhibit 23: AVAST Premier pricing
  • Exhibit 24: Features of antivirus products for business users
  • Exhibit 25: Endpoint Protection pricing
  • Exhibit 26: Endpoint Protection Plus pricing
  • Exhibit 27: Endpoint Protection Suite pricing
  • Exhibit 28: Endpoint Protection Suite Plus pricing
  • Exhibit 29: Features of antivirus products
  • Exhibit 30: Features of antivirus products for PC users
  • Exhibit 31: AVG Internet Security pricing
  • Exhibit 32: AVG Ultimate pricing
  • Exhibit 33: AVG TuneUp pricing
  • Exhibit 34: AVG Driver Updater pricing
  • Exhibit 35: Features of antivirus products for Mac users
  • Exhibit 36: Features of antivirus products for home users
  • Exhibit 37: Antivirus Pro pricing
  • Exhibit 38: Internet Security Suite pricing
  • Exhibit 39: Ultimate Protection Suite pricing
  • Exhibit 40: Features of antivirus products for business users
  • Exhibit 41: Professional Security pricing
  • Exhibit 42: Endpoint Security pricing
  • Exhibit 43: Small Business Security Suite pricing
  • Exhibit 44: Features of antivirus products for consumers (cross-device)
  • Exhibit 45: McAfee Total Protection pricing
  • Exhibit 46: McAfee Live Scan pricing
  • Exhibit 47: McAfee Internet Security pricing
  • Exhibit 48: McAfee Antivirus Plus pricing
  • Exhibit 49: McAfee Small Business Security pricing
  • Exhibit 50: Features of antivirus products for consumers (PC users)
  • Exhibit 51: McAfee Antivirus pricing
  • Exhibit 52: Features of antivirus products for enterprises and small businesses
  • Exhibit 53: McAfee Small Business Security pricing
  • Exhibit 54: Endpoint Protection Essential for SMB pricing
  • Exhibit 55: Endpoint Protection Advanced for SMB pricing
  • Exhibit 56: Features of antivirus products for enterprise users
  • Exhibit 57: Pricing for antivirus products for enterprise users
  • Exhibit 58: Features of antivirus products for consumers
  • Exhibit 59: Norton Online Backup pricing
  • Exhibit 60: Norton 360 Multi-device pricing
  • Exhibit 61: Norton Antivirus pricing
  • Exhibit 62: Norton Internet Security
  • Exhibit 63: Norton Utilities
  • Exhibit 64: Norton Family Premier
  • Exhibit 65: Other prominent vendors
  • Exhibit 66: Assumptions
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