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市場調查報告書

美國的精釀啤酒市場:2015年∼2019年

Craft Beer Market in the US 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 281687
出版日期 內容資訊 英文 64 Pages
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美國的精釀啤酒市場:2015年∼2019年 Craft Beer Market in the US 2015-2019
出版日期: 2015年10月14日 內容資訊: 英文 64 Pages
簡介

美國的精釀啤酒市場,預計從2014年到2019年之間,以收益為準18.3%,以數量為準的16.72%的年複合成長率擴大。

本報告提供美國的精釀啤酒市場概要與今後的預測、成長因素與課題、主要企業簡介、今後的市場機會等調查。

第1章 摘要整理

  • 概況

第2章 本報告的調查範圍

  • 市場概要
  • 主要供應商的產品

第3章 市場調查手法

  • 調查手法
  • 經濟指標

第4章 簡介

  • 主要市場概況

第5章 市場形勢

  • 市場概要
  • 市場規模與預測
  • 美國的精釀啤酒的生命週期
  • 波特的五力分析

第6章 各產品的市場分類

  • 市場概要

第7章 各人口統計的市場分類

  • 性別、年齡層
  • 地區
  • 人種
  • 收入

第8章 各釀酒廠類型的市場分類

  • 市場概要

第9章 各流通管道的市場分類

  • 市場概要
  • 商店用
  • 家用

第10章 市場成長因素

第11章 市場成長因素的影響

第12章 市場課題

第13章 成長因素與課題的影響

第14章 市場趨勢

第15章 業者情勢

  • 競爭模式
  • 其他卓越供應商

第16章 主要供應商分析

  • Boston Beer
  • D.G. Yuengling & Son
  • Gambrinus
  • New Belgium
  • Sierra Nevada

第17章 附錄

  • 簡稱清單

第18章 關於Technavio

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目錄
Product Code: IRTNTR7347

About craft beers

Craft beers are flavored beers brewed in microbreweries or small, independent, and traditional breweries. Small breweries are those that produce less than 6 million barrels of beer annually, while independent breweries are those where not more than 25% of the brewery is owned and managed by an alcoholic beverage company. Traditional breweries are those breweries where 50% of the volumes of beer produced are malt beers that use high-quality ingredients. Craft beers have distinctive tastes as compared to regular beers made of various flavors and ingredients. These beers are manufactured and served fresh in bottles, cans, and kegs.

Technavio's analysts forecast the craft beer market in the US to grow at a CAGR of 18.3% and 16.72% in terms of revenue and volume, respectively, over the period 2014-2019.

Covered in this report

This report covers the present scenario and the growth prospects of the craft beer market in the US for the period 2015-2019. To calculate the market size, this report includes revenue generated from the sales of the following craft beer:

  • IPA (India pale ale)
  • Seasonal
  • Pale ale
  • Amber ale
  • Amber lager
  • Wheat
  • Bocks
  • Fruit beer
  • Others (other pale lagers, brewpub exclusive)

It also presents the vendor landscape and a corresponding detailed analysis of the top four vendors in the craft beer market in the US. The market share of vendors is calculated on the basis of the sales of craft beer from supermarkets, drugstores, mass market retailers, convenience stores, clubs, and other retail chains. In addition, the report discusses the major drivers that influence the growth of the market. It also outlines the challenges faced by the vendors and the market at large, and the key trends that are emerging in the market.

Key vendors

  • D.G. Yuengling
  • New Belgium Brewing
  • Sierra Nevada Brewing
  • The Boston Beer
  • The Gambrinus

Other Prominent Vendors

  • Anheuser-Busch
  • Bell's Brewery
  • Brooklyn Brewery
  • Craft Brew Alliance
  • Deschutes Brewery
  • Dogfish Head Craft Brewery
  • Duvel Moortgat
  • Harpoon Brewery
  • Lagunitas Brewing
  • Matt Brewing
  • MillerCoors
  • Minhas Craft Brewery
  • Oskar Blues Brewing
  • Stone Brewing

Market Driver

  • Changing consumer tastes and preferences
  • For a full, detailed list, view our report

Market Challenge

  • Lack of awareness about craft beer
  • For a full, detailed list, view our report

Market Trend

  • Growing canned craft beer production
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Life cycle of craft beer in US
  • Five forces analysis

PART 06: Market segmentation by product

  • Market overview

PART 07: Market segmentation by demography

  • By gender and age
  • By area
  • By ethnicity
  • By income

PART 08: Market segmentation by type of brewery

  • Market overview

PART 09: Market segmentation by distribution channel

  • Market overview
  • On-premises consumption
  • Off-premises consumption

PART 10: Market drivers

PART 11: Impact of drivers

PART 12: Market challenges

PART 13: Impact of drivers and challenges

PART 14: Market trends

PART 15: Vendor landscape

  • Competitive scenario
  • Other prominent vendors

PART 16: Key vendor analysis

  • Boston Beer
  • D.G. Yuengling & Son
  • Gambrinus
  • New Belgium
  • Sierra Nevada

PART 17: Appendix

  • List of abbreviations

PART 18: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: Alcohol market in US 2014
  • Exhibit 03: Craft beer market in US 2014-2019 by revenue ($ billions)
  • Exhibit 04: Craft beer market in US 2014-2019 (billions of liters)
  • Exhibit 05: Average price of craft beer in US 2014-2019 ($ per liter)
  • Exhibit 06: Life cycle of craft beer in US 2014
  • Exhibit 07: Five forces analysis
  • Exhibit 08: Craft beer market in US by product 2014
  • Exhibit 09: Craft beer market in US by gender and age group 2014
  • Exhibit 10: Craft beer market segmentation by area 2014
  • Exhibit 11: Craft beer market by ethnicity 2014
  • Exhibit 12: Craft beer market segmentation by income group ($) 2014
  • Exhibit 13: Craft beer market in US by type of brewery 2014
  • Exhibit 14: Number of brewpubs and microbreweries in US 2010-2014
  • Exhibit 15: Overview of breweries count in US 2009-2014
  • Exhibit 16: Number of craft breweries by type 2009-2014
  • Exhibit 17: Craft beer market in US by distribution channel 2014
  • Exhibit 18: On-premises distribution of craft beer in US 2014
  • Exhibit 19: Off-premises distribution of craft beer in US 2014
  • Exhibit 20: Top 10 US states in terms of number of breweries 2013
  • Exhibit 21: Craft beer drinkers by generation 2014
  • Exhibit 22: Brewery count in US 2012-2014
  • Exhibit 23: Impact of drivers
  • Exhibit 24: Market share of craft beer in US 2014
  • Exhibit 25: Comparison of average prices of beer per liter 2014-2019 ($)
  • Exhibit 26: Impact of drivers and challenges
  • Exhibit 27: Ranking of top five canned craft beer manufacturing states in US 2012
  • Exhibit 28: Market share of craft beer in total beer market in US by revenue 2014-2019
  • Exhibit 29: Sales of beer on-premises by type of beer 2014 (volume unit sales)
  • Exhibit 30: Major export destinations of American craft beer 2014
  • Exhibit 31: Key vendors in craft beer market in US by volume sold 2014
  • Exhibit 32: Boston Beer: Business segmentation
  • Exhibit 33: D.G. Yuengling & Son: Business segmentation
  • Exhibit 34: Gambrinus: Business segmentation 2014
  • Exhibit 35: New Belgium: Product segmentation 2014
  • Exhibit 36: Sierra Nevada: Product segmentation
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