Cover Image
市場調查報告書

數位行銷軟體的全球市場

Global Digital Marketing Software Market 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 278979
出版日期 內容資訊 英文 104 Pages
訂單完成後即時交付
價格
Back to Top
數位行銷軟體的全球市場 Global Digital Marketing Software Market 2015-2019
出版日期: 2014年12月24日 內容資訊: 英文 104 Pages
簡介

所謂數位行銷,是透過網際網路和數位媒體推銷產品和品牌的策略,透過線上的活動,有助於發展和維持客戶關係。由營業CRM和社群CRM、電子商務軟體、行銷自動化軟體、網站分析等各種工具組成,經由數位行銷,預計達成比傳統的行銷解決方案高的投資回收。數位行銷的重要的因素之一,是社群媒體行銷。

本報告提供數位行銷軟體的全球市場的現在方案,及從2014年到2019年的成長預測等。

第1章 摘要整理

第2章 簡稱集

第3章 調查的對象

  • 市場概要
  • 提供產品

第4章 市場調查手法

  • 市場調查流程
  • 調查手法

第5章 簡介

第6章 市場展望

  • 市場概要
  • 數位行銷、解決方案與重要的參與者
  • 市場的規模與預測
  • 2012∼2015年和2015∼2019年的預測比較
  • 波特的五力分析

第7章 各類別的數位行銷軟體

  • CRM軟體的全球市場
  • 營業CRM的全球市場
    • 市場的規模與預測
  • 社群CRM的全球市場
    • 市場的規模與預測
  • 電子郵件、軟體的全球市場
    • 市場的規模與預測
  • 電子商務軟體的全球市場
    • 市場的規模與預測
  • 行銷自動化軟體的全球市場
    • 市場的規模與預測
  • 網站分析的全球市場
    • 市場的規模與預測
  • WCM的全球市場
    • 市場的規模與預測

第8章 各終端用戶市場分類

第9章 各地區市場分類

  • 各地區的數位行銷軟體的全球市場分類(2014∼2019年)
    • 各地區分類的營業CRM的全球市場
    • 各地區分類的社群CRM的全球市場
    • 各地區分類的電子郵件軟體的全球市場
    • 各地區分類的電子商務軟體的全球市場
    • 各地區分類的行銷自動化軟體的全球市場
    • 各地區分類的網站分析的全球市場
    • 各地區分類的WCM的全球市場

第10章 主要國家

  • 美國
  • 德國
  • 中國

第11章 購買標準

第12章 市場成長促進要素

第13章 促進要素與其影響

第14章 市場課題

第15章 促進要素的影響與課題

第16章 市場趨勢

第17章 趨勢與其影響

第18章 供應商的展望

  • 競爭方案
  • 主要供應商
  • 其他重要供應商

第19章 主要供應商分析

  • Adobe Systems
    • 主要的事實
    • 產業概要
    • 2013年的收益為基礎的產業分類
    • 2012年、2013年的收益為基礎的產業分類
    • 2013年的收益為基礎地區的分類
    • 產業策略
    • 最近的開發
    • SWOT分析
  • IBM
    • 主要的事實
    • 產業概要
    • 產業分類
    • 依產業分類的收益分類
    • 依產業營運的收益分類
    • 2013年的收益為基礎的產業分類
    • 2012年、2013年的產業分類的收益比較
    • 地區分類為基礎的收益分類
    • 產業策略
    • 最近的開發
    • SWOT分析
  • Microsoft
    • 主要的事實
    • 產業概要
    • 2013年的收益為基礎的產業分類
    • 2012年、2013年的收益為基礎的產業分類
    • 2013年的收益為基礎的地區分類
    • 產業策略
    • 最近的開發
    • SWOT分析
  • Oracle
    • 主要的事實
    • 產業概要
    • 2013年的收益為基礎的產業分類
    • 2012年、2013年的收益為基礎的產業分類
    • 2013年的收益為基礎的地區分類
    • 產業策略
    • 最近的開發
    • SWOT分析
  • Salesforce.com
    • 主要的事實
    • 產業概要
    • 2013年、2014年的收益為基礎的產業分類
    • 2014年的收益為基礎地區的分類
    • 產業策略
    • 最近的開發
    • SWOT分析
  • SAP AG
    • 主要的事實
    • 產業概要
    • 產業分類
    • 產業分類的收益分類
    • 2012年、2013年的產業分類的收益比較
    • 地區分類為基礎的收益分類
    • 產業策略
    • 最近的開發
    • SWOT分析

第20章 相關報告

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: IRTNTR4917

About Digital Marketing Software

Digital marketing is a strategy to promote products and brands via the internet or digital media. It helps in developing and maintaining customer relationships through online activities. It comprises various tools such as sales CRM, social CRM, email software, e-commerce software, marketing automation software, web analytics, and WCM, which are the main solutions used for digital marketing. Digital marketing helps organizations achieve more ROI compared to other traditional marketing solutions. Social media marketing is one important component of digital marketing.

TechNavio's analysts forecast the Global Digital Marketing Software market to grow at a CAGR of 16.87 percent over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the Global Digital Marketing Software market for the period 2014-2019. To calculate the market size, the report considers revenue generated from the sales of the products and solutions in the Global Digital Marketing Software market. It also presents the vendor landscape and a corresponding detailed analysis of the top six vendors in the market. In addition, the report discusses the major drivers that influence the growth of the Global Digital Marketing Software Market. It also outlines the challenges faced by vendors and the market at large, as well as the key trends that are emerging in the market.

Key Vendors

  • Adobe Systems
  • IBM
  • Microsoft
  • Oracle
  • Salesforce
  • SAP

Other Prominent Vendors

  • Autonomy
  • eBay
  • Ensighten
  • HubSpot
  • IgnitionOne
  • Infor
  • Jive
  • Marketo
  • MediaBank
  • Millennial Media
  • Neolane
  • Neustar
  • Opentext
  • SAS
  • Sitecore
  • Teradata
  • Webtrends

Market Driver

  • Increased Adoption of Digital Media
  • For a full, detailed list, view our report

Market Challenge

  • Complexity in Selecting Right Digital Solution
  • For a full, detailed list, view our report

Market Trend

  • Adoption of SaaS-based Solutions
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

  • 03.1. Market Overview
  • 03.2. Product Offerings

04. Market Research Methodology

  • 04.1. Market Research Process
  • 04.2. Research Methodology

05. Introduction

06. Market Landscape

  • 06.1. Market Overview
  • 06.2. Digital Marketing Solutions and Significant Players
  • 06.3. Market Size and Forecast
  • 06.4. Comparison between 2012-2016 and 2015-2019 Forecasts
  • 06.5. Five Forces Analysis

07. Digital Marketing Software by Category

  • 07.1. Global CRM Software Market
  • 07.2. Global Sales CRM Market
    • 07.2.1. Market Size and Forecast
  • 07.3. Global Social CRM Market
    • 07.3.1. Market Size and Forecast
  • 07.4. Global Email Software Market
    • 07.4.1. Market Size and Forecast
  • 07.5. Global E-commerce Software Market
    • 07.5.1. Market Size and Forecast
  • 07.6. Global Marketing Automation Software Market
    • 07.6.1. Market Size and Forecast
  • 07.7. Global Web Analytics Market
    • 07.7.1. Market Size and Forecast
  • 07.8. Global WCM Market
    • 07.8.1. Market Size and Forecast

08. Market Segmentation by End-user

09. Market Segmentation by Geography

  • 09.1. Global Digital Marketing Software Market Segmentation by Geography 2014-2019
    • 09.1.1. Global Sales CRM Market by Geographical Segmentation
    • 09.1.2. Global Social CRM Market by Geographical Segmentation
    • 09.1.3. Global Email Software Market by Geographical Segmentation
    • 09.1.4. Global E-commerce Software Market by Geographical Segmentation
    • 09.1.5. Global Marketing Automation Software Market by Geographical Segmentation
    • 09.1.6. Global Web Analytics Market by Geographical Segmentation
    • 09.1.7. Global WCM Market by Geographical Segmentation

10. Key Leading Countries

  • 10.1. US
  • 10.2. Germany
  • 10.3. China

11. Buying Criteria

12. Market Growth Drivers

13. Drivers and their Impact

14. Market Challenges

15. Impact of Drivers and Challenges

16. Market Trends

17. Trends and their Impact

18. Vendor Landscape

  • 18.1. Competitive Scenario
  • 18.2. Major Vendors
  • 18.3. Other Prominent Vendors

19. Key Vendor Analysis

  • 19.1. Adobe Systems
    • 19.1.1. Key Facts
    • 19.1.2. Business Overview
    • 19.1.3. Business Segmentation by Revenue 2013
    • 19.1.4. Business Segmentation by Revenue 2012 and 2013
    • 19.1.5. Geographical Segmentation by Revenue 2013
    • 19.1.6. Business Strategy
    • 19.1.7. Key Developments
    • 19.1.8. SWOT Analysis
  • 19.2. IBM
    • 19.2.1. Key Facts
    • 19.2.2. Business Description
    • 19.2.3. Business Segmentation
    • 19.2.4. Revenue Segmentation by Business Segment
    • 19.2.5. Revenue Segmentation by Business Operation
    • 19.2.6. Revenue Comparison of Business Segments 2012 and 2013
    • 19.2.7. Revenue Segmentation by Geography
    • 19.2.8. Business Strategy
    • 19.2.9. Key Developments
    • 19.2.10. SWOT Analysis
  • 19.3. Microsoft
    • 19.3.1. Key Facts
    • 19.3.2. Business Overview
    • 19.3.3. Business Segmentation by Revenue 2013
    • 19.3.4. Business Segmentation by Revenue 2012 and 2013
    • 19.3.5. Geographical Segmentation by Revenue 2013
    • 19.3.6. Business Strategy
    • 19.3.7. Recent Developments
    • 19.3.8. SWOT Analysis
  • 19.4. Oracle
    • 19.4.1. Key Facts
    • 19.4.2. Business Overview
    • 19.4.3. Business Segmentation by Revenue 2013
    • 19.4.4. Business Segmentation by Revenue 2012 and 2013
    • 19.4.5. Geographical Segmentation by Revenue 2013
    • 19.4.6. Business Strategy
    • 19.4.7. Recent Developments
    • 19.4.8. SWOT Analysis
  • 19.5. Salesforce.com
    • 19.5.1. Key Facts
    • 19.5.2. Business Overview
    • 19.5.3. Business Segmentation
    • 19.5.4. Business Segmentation by Revenue 2013 and 2014
    • 19.5.5. Geographical Segmentation by Revenue 2014
    • 19.5.6. Business Strategy
    • 19.5.7. Recent Developments
    • 19.5.8. SWOT Analysis
  • 19.6. SAP AG
    • 19.6.1. Key Facts
    • 19.6.2. Business Description
    • 19.6.3. Business Segmentation
    • 19.6.4. Revenue Segmentation by Business Segments
    • 19.6.5. Revenue Comparison of Business Segments 2012 and 2013
    • 19.6.6. Revenue Segmentation by Geography
    • 19.6.7. Business Strategy
    • 19.6.8. Key Developments
    • 19.6.9. SWOT Analysis

20. Other Reports in this Series

List of Exhibits

  • Exhibit 1: Market Research Methodology
  • Exhibit 2: Global Digital Marketing Software Market Segments
  • Exhibit 3: Segments of Digital Marketing Software with Major Providers
  • Exhibit 4: Global Digital Marketing Software Market 2014-2019 (US$ billion)
  • Exhibit 5: Market Size Comparison with 2012-2016 Forecast (US$ billion)
  • Exhibit 6: Global Digital Marketing Software Market Segmentation 2014
  • Exhibit 7: Global Digital Marketing Software Market Segmentation 2014-2019 (US$ billion)
  • Exhibit 8: Global Sales CRM Market 2014-2019 (US$ billion)
  • Exhibit 9: Global Social CRM Market 2014-2019 (US$ billion)
  • Exhibit 10: Global Email Software Market 2014-2019 (US$ billion)
  • Exhibit 11: Global E-commerce Software Market 2014-2019 (US$ billion)
  • Exhibit 12: Global Marketing Automation Software Market 2014-2019 (US$ billion)
  • Exhibit 13: Global Web Analytics Market 2014-2019 (US$ billion)
  • Exhibit 14: Global WCM Market 2014-2019 (US$ billion)
  • Exhibit 15: Global Digital Marketing Software Market by End-user Segmentation 2014
  • Exhibit 16: Global Digital Marketing Software Market by Geographical Segmentation 2014
  • Exhibit 17: Global Digital Marketing Software Market by Geographical Segmentation 2014-2019
  • Exhibit 18: Global Digital Marketing Software Market by Geographical Segmentation 2014-2019 (US$ billion)
  • Exhibit 19: Global Sales CRM Market by Geographical Segmentation 2014
  • Exhibit 20: Global Social CRM Market by Geographical Segmentation 2014
  • Exhibit 21: Global Email Software Market by Geographical Segmentation 2014
  • Exhibit 22: Global E-commerce Software Market by Geographical Segmentation 2014
  • Exhibit 23: Global Marketing Automation Software Market by Geographical Segmentation 2014
  • Exhibit 24: Global Web Analytics Market by Geographical Segmentation 2014
  • Exhibit 25: Global WCM Market by Geographical Segmentation 2014
  • Exhibit 26: Adobe Systems: Business Segmentation by Revenue 2013
  • Exhibit 27: Adobe Systems: Business Segmentation by Revenue 2012 and 2013 (US$ million)
  • Exhibit 28: Adobe Systems: Geographical Segmentation by Revenue 2013
  • Exhibit 29: IBM: Business Segmentation
  • Exhibit 30: IBM: Revenue Segmentation by Business 2013
  • Exhibit 31: IBM: Revenue Segmentation 2013
  • Exhibit 32: IBM: Revenue Comparison of Business Segments 2012 and 2013 (US$ million)
  • Exhibit 33: IBM: Revenue Segmentation by Geography 2013
  • Exhibit 34: Microsoft: Business Segmentation by Revenue 2013
  • Exhibit 35: Microsoft: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
  • Exhibit 36: Microsoft: Geographical Segmentation by Revenue 2013
  • Exhibit 37: Oracle: Business Segmentation by Revenue 2013
  • Exhibit 38: Oracle: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
  • Exhibit 39: Oracle: Geographical Segmentation by Revenue 2013
  • Exhibit 40: Salesforce.com: Business Segmentation 2014
  • Exhibit 41: Salesforce.com: Business Segmentation by Revenue 2013 and 2014 (US$ million)
  • Exhibit 42: Salesforce.com: Geographical Segmentation by Revenue 2014
  • Exhibit 43: Business Segmentation of SAP AG
  • Exhibit 44: Revenue Segmentation of SAP AG 2013
  • Exhibit 45: Revenue Comparison of Business Segments 2012 and 2013 (US$ million)
  • Exhibit 46: Revenue Segmentation of SAP AG by Geography 2013
Back to Top