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市場調查報告書

行動廣告費的全球市場:2016∼2020年

Global Mobile Ad Spending Market 2016-2020

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 277842
出版日期 內容資訊 英文 66 Pages
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行動廣告費的全球市場:2016∼2020年 Global Mobile Ad Spending Market 2016-2020
出版日期: 2016年08月16日 內容資訊: 英文 66 Pages
簡介

所謂行動廣告,主要是在智慧型手機和平板電腦等行動終端上展開的託管廣告。與網際網路滲透率一起增加的行動終端的引進增加,全球的行動廣告需求提高。許多企業利用的關注的行動行銷策略,是搜尋廣告,展示廣告,SMS廣告。零售產業和金融服務供應商,製藥業,是行動行銷的最大買家。

本報告提供行動廣告費的全球市場的目前方案和成長的展望,專家的意見為基礎市場分析,主要供應商分析等。

第1章 摘要整理

第2章 調查的對象

  • 市場概要
  • 基準年
  • 供應商的分類
  • 數值
  • 頂級供應商的提供產品

第3章 市場調查手法

  • 調查手法
  • 經濟指標

第4章 簡介

  • 主要市場焦點

第5章 行動廣告費的全球市場:產業概要

  • 廣告的表示位置相關用戶的偏好
  • 行動廣告的流通量
  • 行動電話的利用時間
  • 智慧型手機的使用者數量

第6章 行動廣告費的全球市場:展望

  • 市場規模與預測
  • 波特的五力分析

第7章 行動廣告費的全球市場:各類型市場分類

  • 各類型的行動廣告費的全球市場
  • 各搜尋廣告的行動廣告費的全球市場
  • 各展示廣告的行動廣告費的全球市場
  • 各SMS廣告的行動廣告費的全球市場

第8章 行動廣告費的全球市場:地區分類

  • 各地區的行動廣告費的全球市場
  • 南北美洲
  • 亞太地區
  • 歐洲、中東、非洲

第9章 行動廣告費的全球市場的滲透度

第10章 行動廣告費的全球市場:主要國家

  • 行動廣告費的全球市場的主要國家
  • 美國
  • 德國
  • 中國
  • 英國
  • 日本

第11章 RTB(即時競價)的潛在力

第12章 行動廣告的潛在力

第13章 行動廣告費的全球市場:促進要素

  • 品牌召回的能力高漲
  • App內廣告的成長
  • 社群媒體的急速成長

第14章 促進要素與其影響

第15章 行動廣告費的全球市場:課題

  • 有效率的資料管理
  • 急速進化的消費行為
  • 行動終端廣告的設計

第16章 促進要素的影響與課題

第17章 行動廣告費的全球市場:趨勢

  • 廣告的QR編碼的利用擴大
  • VR影片的有效利用擴大

第18章 供應商的展望

  • 競爭方案
  • 供應商
  • 主要的焦點
  • 其他關注的供應商

第19章 附屬資料

第20章 關於Technavio

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目錄
Product Code: IRTNTR8682

About Mobile Advertising

Mobile advertising refers to hosting advertisements on mobile devices primarily including smartphones and tablets. The growing adoption of these devices along with rising penetration of the Internet is aiding the demand for mobile ads globally. Search ads, display ads, and SMS advertising are the prominent mobile marketing strategies that are used by most businesses. The retail industry, financial service providers, and pharmaceutical businesses are the leading adopters of mobile marketing.

Technavio's analysts forecast the global mobile Ad spending market to grow at a CAGR of 14.6% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of global mobile Ad spending market for 2016-2020. To calculate the market size, the report considers the expenditure on mobile advertisement.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

Technavio's report, Global Mobile Ad Spending Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • AdMob
  • Chartboost
  • Flurry
  • InMobi
  • Millennial Media
  • MoPub

Other Prominent Vendors

  • AppNexus
  • Byyd
  • Convertro
  • Criteo
  • Fiksu
  • iAd
  • Kiip
  • Matomy Media
  • Mobile Network
  • MobPartner
  • Tapjoy
  • PubMatic
  • RevMob Mobile Ad Network
  • RockYou

Market driver

  • Rapid growth in social media
  • For a full, detailed list, view our report

Market challenge

  • Designing ads for mobile devices
  • For a full, detailed list, view our report

Market trend

  • Rapid growth in programmatic advertising
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Base year
  • Vendor segmentation
  • Numerical figures
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Industry overview

  • Preference of users in terms of ad positioning
  • Flow of mobile ad
  • Time spent on mobile phones
  • Number of smartphone users

PART 06: Market landscape

  • Market size and forecast
  • Five forces analysis

PART 07: Market segmentation by type

  • Global mobile ad spending market by type
  • Global mobile ad spending market by search ads
  • Global mobile ad spending market by display ads
  • Global mobile ad spending market by SMS ads

PART 08: Geographical segmentation

  • Global mobile ad spending market by region
  • Mobile ad spending market in Americas
  • Mobile advertising market in APAC
  • Mobile advertising market in EMEA

PART 09: Global mobile ad spending market penetration

PART 10: Key leading countries

  • Key leading countries in global mobile ad spending market
  • Mobile ad spending market in US
  • Mobile ad spending market in Germany
  • Mobile ad spending market in China
  • Mobile ad spending market in UK
  • Mobile ad spending market in Japan

PART 11: RTB potential

PART 12: Mobile ad potential

PART 13: Market drivers

  • Higher brand recalling capability
  • Growth in in-app advertising
  • Rapid growth in social media

PART 14: Impact of drivers

PART 15: Market challenges

  • Efficient data management
  • Rapidly evolving consumer behavior
  • Designing ads for mobile devices

PART 16: Impact of drivers and challenges

PART 17: Market trends

  • Increasing use of QR codes for advertising
  • Increasing utilization of VR videos

PART 18: Vendor landscape

  • Competitive scenario
  • Vendors
  • Key highlights
  • Other prominent vendors

PART 19: Appendix

  • List of abbreviation

PART 20: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: Comparison between online and offline advertisements
  • Exhibit 03: Flow of mobile ad
  • Exhibit 04: Time spent on electronic devices 2010-2015 (hours per day)
  • Exhibit 05: Time spent by individual on various activities on mobile devices (2015)
  • Exhibit 06: Average monthly hours spent by various age group on mobile devices 2015
  • Exhibit 07: Global smartphones and tablets shipments 2011-2015 (millions of units)
  • Exhibit 08: Number of smartphone users worldwide 2015
  • Exhibit 09: Global mobile ad spending market size and forecast 2015-2020 ($ billions)
  • Exhibit 10: Five forces analysis
  • Exhibit 11: Global mobile ad spending market share by type 2015
  • Exhibit 12: Global mobile ad spending market size and forecast by search ads 2015-2020 ($ billions)
  • Exhibit 13: Global mobile ad spending market size and forecast by display ads 2015-2020 ($ billions)
  • Exhibit 14: Global mobile ad spending market size and forecast by SMS ads 2015-2020 ($ billions)
  • Exhibit 15: Global mobile ad spending market share by region 2015
  • Exhibit 16: Mobile ad spending market size and forecast in Americas 2015-2020 ($ billions)
  • Exhibit 17: Mobile ad spending market in Americas by type 2015
  • Exhibit 18: Mobile ad spending market size and forecast in APAC 2015-2020 ($ billions)
  • Exhibit 19: Mobile ad spending market in APAC by type 2015
  • Exhibit 20: Mobile ad spending market size and forecast in EMEA 2015-2020 ($ billions)
  • Exhibit 21: Mobile ad spending market in EMEA by type 2015
  • Exhibit 22: Penetration of mobile advertising in global mobile ad spending market 2015
  • Exhibit 23: Key leading countries 2015
  • Exhibit 24: Key leading countries by the type of advertisements 2015 (%)
  • Exhibit 25: Mobile ad spending market size and forecast in US ($ billions) 2015-2020
  • Exhibit 26: Mobile ad spending market size and forecast in Germany ($ billions) 2015-2020
  • Exhibit 27: Mobile ad spending market size and forecast in China ($ billions) 2015-2020
  • Exhibit 28: Mobile ad spending market size and forecast in UK ($ billions) 2015-2020
  • Exhibit 29: Mobile ad spending market size and forecast in Japan ($ billions) 2015-2020
  • Exhibit 30: Financial transactions in RTB market
  • Exhibit 31: Top ad spenders 2014
  • Exhibit 32: Growth rate of top advertising spenders in terms of net income 2013-2014
  • Exhibit 33: Ratio of RTB spent or TV ad spent and growth rate of top ad spenders
  • Exhibit 34: Linear regression representing best fit straight line for data points
  • Exhibit 35: Impact of drivers
  • Exhibit 36: Impact of drivers and challenges
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