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市場調查報告書

全球線上廣告支出市場

Global Online Ad Spending Market 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 276813
出版日期 內容資訊 英文 76 Pages
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全球線上廣告支出市場 Global Online Ad Spending Market 2015-2019
出版日期: 2014年12月03日 內容資訊: 英文 76 Pages
簡介

全球線上廣告支出市場,預計從2014年到2019年之間,將以14.83%的年複合成長率(CAGR)擴大。

本報告提供全球線上廣告支出市場現狀和未來預測,主要供應商分析等。

第1章 摘要整理

第2章 簡稱清單

第3章 調查範圍

  • 市場概要
  • 主要的產品

第4章 市場調查手法

  • 市場調查流程
  • 調查手法

第5章 簡介

第6章 市場形勢

  • 市場概要
  • 市場概要
  • 全球經濟與廣告
  • 市場規模與預測
  • 各產業線上廣告支出
  • 波特的五力分析

第7章 不同格式的市場區隔

  • 全球不同格式線上廣告市場

第8章 地理區隔

  • 全球各地區線上廣告支出市場
  • 南北美洲
  • 歐洲·中東·非洲地區
  • 亞太地區

第9章 主要國家

  • 美國
  • 中國
  • 英國

第10章 購買標準

第11章 市場成長因素

第12章 成長因素與其影響

第13章 市場課題

第14章 成長因素與課題的影響

第15章 市場趨勢

第16章 趨勢與其影響

第17章 業者情勢

  • 競爭模式
  • 市場佔有率分析
  • 其他卓越供應商

第18章 主要供應商分析

  • Facebook
  • Google
  • Microsoft
  • Yahoo

第19章 相關報告

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目錄
Product Code: IRTNTR4755

About Online Ad Spending

Online advertising involves the marketing and promotion of products, services, or brand by using internet as a medium. Online ad spending is the total amount of money an organization invests to promote its products, services, or brand online. The increasing use of internet has made companies realize the importance of online advertisements to attract and drive their target customers toward their products and services. Online advertising also helps in creating awareness and a strong brand image for companies.

TechNavio's analysts forecast the Global Online Ad Spending market to grow at a CAGR of 14.83 percent over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the Global Online Ad Spending market for the period 2015-2019. To calculate the market size, this report considers spending done by advertisers for the online format. The report also provides market size and forecast of the three format segments of the market. In addition, the report discusses the major drivers that influence the growth of the market. It also outlines the challenges faced by vendors and the market at large, as well as the key trends that are emerging in the market.

TechNavio's report, Global Online Ad Spending Market 2014-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Global Online Ad Spending market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Vendors

  • Facebook
  • Google
  • Microsoft
  • Yahoo!

Other Prominent Vendors

  • Baidu
  • Linkedin
  • Millennial Media
  • Sina
  • Sogou
  • Soufun
  • Taobao
  • Tencent Weibo
  • Twitter
  • Youku

Key Market Driver

  • Growth in Online Advertising
  • For a full, detailed list, view our report

Key Market Challenge

  • Data Security Concerns
  • For a full, detailed list, view our report

Key Market Trend

  • Data-driven Advertising
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

  • 03.1. Market Overview
  • 03.2. Product Offerings

04. Market Research Methodology

  • 04.1. Market Research Process
  • 04.2. Research Methodology

05. Introduction

06. Market Landscape

  • 06.1. Market Snapshot
  • 06.2. Market Overview
  • 06.3. Global Economy and Advertising
  • 06.4. Market Size and Forecast
  • 06.5. Online Ad Spend by Industry
  • 06.6. Five Forces Analysis

07. Market Segmentation by Format

  • 07.1. Global Online Ad Spending by Format

08. Geographical Segmentation

  • 08.1. Global Online Ad Spending Market by Geographical Segmentation 2014-2019
  • 08.2. Online Ad Spending Market in Americas
    • 08.2.1. Market Size and Forecast
  • 08.3. Online Ad Spending Market in EMEA Region
    • 08.3.1. Market Size and Forecast
  • 08.4. Online Ad Spending Market in APAC Region
    • 08.4.1. Market Size and Forecast

09. Key Leading Countries

  • 09.1. US
  • 09.2. China
  • 09.3. UK

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape

  • 17.1. Competitive Scenario
  • 17.2. Market Share Analysis
  • 17.3. Other Prominent Vendors

18. Key Vendor Analysis

  • 18.1. Facebook
    • 18.1.1. Key Facts
    • 18.1.2. Business Overview
    • 18.1.3. Business Segmentation by Revenue 2013
    • 18.1.4. Business Segmentation by Revenue 2011-2013
    • 18.1.5. Geographical Segmentation by Revenue 2013
    • 18.1.6. Business Strategy
    • 18.1.7. Recent Developments
    • 18.1.8. SWOT Analysis
  • 18.2. Google
    • 18.2.1. Key Facts
    • 18.2.2. Business Overview
    • 18.2.3. Business Segmentation by Revenue 2013
    • 18.2.4. Business Segmentation by Revenue 2012 and 2013
    • 18.2.5. Geographical Segmentation by Revenue 2013
    • 18.2.6. Business Strategy
    • 18.2.7. Recent Developments
    • 18.2.8. SWOT Analysis
  • 18.3. Microsoft
    • 18.3.1. Key Facts
    • 18.3.2. Business Overview
    • 18.3.3. Business Segmentation by Revenue 2013
    • 18.3.4. Business Segmentation by Revenue 2012 and 2013
    • 18.3.5. Geographical Segmentation by Revenue 2013
    • 18.3.6. Business Strategy
    • 18.3.7. Recent Developments
    • 18.3.8. SWOT Analysis
  • 18.4. Yahoo
    • 18.4.1. Key Facts
    • 18.4.2. Business Overview
    • 18.4.3. Business Segmentation by Revenue 2013
    • 18.4.4. Business Segmentation by Revenue 2012 and 2013
    • 18.4.5. Geographical Segmentation by Revenue 2013
    • 18.4.6. Business Strategy
    • 18.4.7. Recent Developments
    • 18.4.8. SWOT Analysis

19. Other Reports in this Series

List of Exhibits

  • Exhibit 1: Market Research Methodology
  • Exhibit 2: Online Ad Spending Format
  • Exhibit 3: Growth in Nominal GDP, Total Advertising, and Online Advertising 2014-2019
  • Exhibit 4: Per Capita Spending on Total Advertising and Online Advertising 2014-2019 (US$) and Ratio of Online Ad to Total Ad per Capita (Percentage)
  • Exhibit 5: Global Online Ad Spending Market Forecast 2014-2019 (US$ billion)
  • Exhibit 6: Online Ad Spend By Industry 2014
  • Exhibit 7: Global Online Ad Spending Market By Format 2014-2019
  • Exhibit 8: Global Online Ad Spending Market By Format 2014-2019 (in US$ billion)
  • Exhibit 9: Global Online Ad Spending Market by Geographical Segmentation 2014-2019 (By Spending)
  • Exhibit 10: Online Ad Spending Market in Americas 2014-2019 (US$ billion)
  • Exhibit 11: Online Ad Spending Market in EMEA Region 2014-2019 (US$ billion)
  • Exhibit 12: Online Ad Spending Market in APAC Region 2014-2019 (US$ billion)
  • Exhibit 13: Global Online Ad Spending Market: Key Leading Countries
  • Exhibit 14: Online Ad Spending Market in US 2014-2019 (US$ billion)
  • Exhibit 15: Online Ad Spending Market in China 2014-2019 (US$ billion)
  • Exhibit 16: Online Ad Spending Market in UK 2014-2019 (US$ billion)
  • Exhibit 17: Average Time Spent by US Adults on Media Consumption
  • Exhibit 18: Smartphone and Tablet Shipment Forecast 2014-2019 (millions unit)
  • Exhibit 19: Worldwide Internet Users 2014-2019 (in billion)
  • Exhibit 20: Global Online Ad Spending Market Leading Companies Market Share 2013 and 2014
  • Exhibit 21: Facebook: Business Segmentation by Revenue 2013
  • Exhibit 22: Facebook: Business Segmentation by Revenue 2011-2013 (US$ billion)
  • Exhibit 23: Facebook: Geographical Segmentation by Revenue 2013
  • Exhibit 24: Google: Business Segmentation by Revenue 2013
  • Exhibit 25: Google: Business Segmentation by Revenue 2012 and 2013 (US$ million)
  • Exhibit 26: Google: Geographical Segmentation by Revenue 2013
  • Exhibit 27: Microsoft: Business Segmentation by Revenue 2013
  • Exhibit 28: Microsoft: Business Segmentation by Revenue 2012 and 2013(US$ billion)
  • Exhibit 29: Microsoft: Geographical Segmentation by Revenue 2013
  • Exhibit 30: Yahoo: Business Segmentation by Revenue 2013
  • Exhibit 31: Yahoo: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
  • Exhibit 32: Yahoo: Geographical Segmentation by Revenue 2013
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