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市場調查報告書

行銷資源管理 (MRM) 的全球市場:2015年∼2019年

Global Marketing Resource Management (MRM) Market 2015-2019

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 258475
出版日期 內容資訊 英文 73 Pages
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行銷資源管理 (MRM) 的全球市場:2015年∼2019年 Global Marketing Resource Management (MRM) Market 2015-2019
出版日期: 2015年07月22日 內容資訊: 英文 73 Pages
簡介

全球行銷資源管理市場,預計從2014年到2019年之間,以13.77%的年複合成長率擴大。

本報告提供全球行銷資源管理市場趨勢與成長因素、課題、主要供應商分析等。

第1章 摘要整理

第2章 簡稱清單

第3章 調查範圍

  • 市場概要
  • 主要的產品

第4章 市場調查手法

  • 市場調查流程
  • 調查手法

第5章 簡介

第6章 市場說明

  • MRM的演進
  • MRM的5個能力範圍
  • MRM架構

第7章 市場形勢

  • 市場概要
  • 全球MRM市場
  • 波特的五力分析

第8章 各用途的市場分類

第9章 地理區分

第10章 購買標準

第11章 市場成長因素

第12章 成長因素與其影響

第13章 市場課題

第14章 成長因素與課題的影響

第15章 市場趨勢

第16章 趨勢與其影響

第17章 業者情勢

  • 競爭模式
  • 供應商分析
  • 其他卓越供應商

第18章 主要供應商分析

  • BrandMaker
  • IBM
  • Infor
  • SAP
  • SAS
  • Teradata

第19章 相關報告

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目錄
Product Code: IRTNTR6617

About MRM

Marketing Resource Management (MRM) is a set of processes that enhance ( through applications such as brand management and financial management tools) an organization's capabilities for analyzing and optimizing marketing resources (external and internal). MRM applications enable organizations:

  • MRM helps in planning and creating budgets with complete marketing activities and programs that include strategic planning and financial management
  • MRM creates and develops all marketing programs and content, including production management
  • MRM helps in collecting and managing all the content and knowledge, including digital asset and content management
  • MRM fulfils and helps in distributing assets and in content and knowledge management
  • MRM helps in measuring, analyzing, and optimizing marketing performance, including analytics

Technavio's analysts forecast the global MRM market to grow at a CAGR of 13.77% over the period 2014-2019.

Covered in this Report

The report includes the present scenario and growth prospects of the global MRM market for the period 2015-2019. The report defines the revenue generated from the following applications:

  • Marketing reporting and analytics
  • Project management software
  • Financial management software
  • Capacity management software
  • Others (Brand and production management software)

Technavio's report, Global MRM Market 2015-2019, has been prepared based on in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors.

Key Regions

  • Americas
  • APAC
  • EMEA

Key Vendors

  • BrandMaker
  • IBM
  • Infor Orbis Global
  • SAP
  • SAS
  • Teradata

Other Prominent Vendors

  • Adnovate
  • Aptean
  • BrandMaster
  • BrandWizard
  • Central Desktop (PGi)
  • Code Worldwide
  • Direxxis
  • Kodak
  • Microsoft
  • MarketingPilot (Microsoft)
  • Neolane
  • Oracle
  • Saepio

Key Market Driver

  • Increased Use of Marketing
  • For a full, detailed list, view our report

Key Market Challenge

  • Low Adoption of MRM Solutions among SMEs
  • For a full, detailed list, view our report

Key Market Trend

  • Increased Focus on Digital Media
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

  • 03.1. Market Overview
  • 03.2. Product Offerings

04. Market Research Methodology

  • 04.1. Market Research Process
  • 04.2. Research Methodology

05. Introduction

06. Market Description

  • 06.1. MRM Evolution
  • 06.2. Five Competency Areas of MRM
  • 06.3. MRM Framework

07. Market Landscape

  • 07.1. Market Overview
  • 07.2. Global MRM Market
  • 07.3. Five Forces Analysis

08. Market Segmentation by Application

09. Geographical Segmentation

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape

  • 17.1. Competitive Scenario
  • 17.2. Vendor Analysis 2014
  • 17.3. Other Prominent Vendors

18. Key Vendor Analysis

  • 18.1. BrandMaker
    • 18.1.1. Key Facts
    • 18.1.2. Business Overview
    • 18.1.3. Recent Developments
    • 18.1.4. SWOT Analysis
  • 18.2. IBM
    • 18.2.1. Key Facts
    • 18.2.2. Business Overview
    • 18.2.3. Business Segmentation
    • 18.2.4. business Segmentation by Revenue
    • 18.2.5. Business Segmentation by Revenue 2013
    • 18.2.6. Business Segmentation by Revenue 2012 and 2013
    • 18.2.7. Geographical Segmentation by Revenue
    • 18.2.8. Business Strategy
    • 18.2.9. Key Developments
    • 18.2.10. SWOT analysis
  • 18.3. Infor
    • 18.3.1. Key Facts
    • 18.3.2. Business Overview
    • 18.3.3. Recent Developments
    • 18.3.4. SWOT Analysis
  • 18.4. SAP
    • 18.4.1. Key Facts
    • 18.4.2. Business Overview
    • 18.4.3. Business Segmentation
    • 18.4.4. Business Segmentation by Revenue 2013
    • 18.4.5. Business Segmentation by Revenue 2012 and 2013
    • 18.4.6. Geographical Segmentation by Revenue 2013
    • 18.4.7. Business Strategy
    • 18.4.8. Key Developments
    • 18.4.9. SWOT Analysis
  • 18.5. SAS
    • 18.5.1. Key Facts
    • 18.5.2. Business Overview
    • 18.5.3. Revenue Segmentation by Industry 2012
    • 18.5.4. Geographical Segmentation by Revenue 2012
    • 18.5.5. Business Strategy
    • 18.5.6. Recent Developments
    • 18.5.7. SWOT Analysis
  • 18.6. Teradata
    • 18.6.1. Key Facts
    • 18.6.2. Business Overview
    • 18.6.3. Segmentation by Revenue 2014
    • 18.6.4. Segmentation by Revenue 2013 and 2014
    • 18.6.5. Geographical Segmentation by Revenue 2014
    • 18.6.6. Business Strategy
    • 18.6.7. Recent Developments
    • 18.6.8. SWOT analysis

19. Other Reports in this Series

List of Exhibits

  • Exhibit 1: Market Research Methodology
  • Exhibit 2: MRM Evolution
  • Exhibit 3: Framework of MRM
  • Exhibit 4: Global MRM Market 2014-2019 ($ billions)
  • Exhibit 5: Global MRM Market Segmentation by Application 2014
  • Exhibit 6: Global MRM Market Segmentation by Geography 2014
  • Exhibit 7: IBM: Business Segmentation
  • Exhibit 8: IBM: Business Segmentation by Revenue 2013
  • Exhibit 9: IBM: Business Segmentation BY Revenue 2013
  • Exhibit 10: IBM: Business Segmentation BY Revenue 2012 and 2013 ($ millions)
  • Exhibit 11: IBM: Geographical Segmentation BY Revenue 2013
  • Exhibit 12: SAP: Business Segmentation
  • Exhibit 13: SAP: Business Segmentation by Revenue 2013
  • Exhibit 14: SAP: Business Segmentation by Revenue 2012 and 2013 ($ millions)
  • Exhibit 15: SAP: Geographical Segmentation by Revenue 2013
  • Exhibit 16: SAS Institute: Revenue Segmentation by Industry 2012
  • Exhibit 17: SAS Institute: Geographical Segmentation by Revenue 2012
  • Exhibit 18: Teradata: Segmentation by Revenue 2014
  • Exhibit 19: Teradata: Segmentation by Revenue 2013 and 2014 ($ billions)
  • Exhibit 20: Teradata: Geographical Segmentation by Revenue 2014
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