封面
市場調查報告書
商品編碼
1423357

2024-2032 年按類型(報紙廣告、雜誌廣告)、產業(零售、電子和電信、保險和金融等)和地區分類的印刷廣告市場報告

Print Advertising Market Report by Type (Newspaper Advertising, Magazine Advertising), Industry (Retail, Electronics and Telecommunications, Insurance and Finance, and Others), and Region 2024-2032

出版日期: | 出版商: IMARC | 英文 143 Pages | 商品交期: 2-3個工作天內

價格

2023 年全球平面廣告市場規模達到 325 億美元。展望未來, IMARC Group預計到2032 年該市場將達到257 億美元。由於對有形廣告解決方案的需求不斷成長、對廣告的需求不斷成長,該市場正在經歷穩定成長。可靠且可信的訊息,融入數位元素,例如快速回應 (QR) 程式碼、網站連結或擴增實境 (AR) 功能,以及更重視目標覆蓋範圍。

印刷廣告市場分析:

市場成長與規模:在人們越來越注重增強個人信任以及對高品質內容的需求不斷成長的推動下,市場正在穩定成長。

技術進步:擴增實境 (AR) 和高品質印刷的整合有助於使印刷廣告更具吸引力和視覺吸引力。

產業應用:印刷廣告可應用於各行業,例如電子、電信、金融和醫療保健。它也有效地滿足企業對消費者 (B2C) 和企業對企業 (B2B) 市場的需求。

地理趨勢:由於越來越注重提高品牌知名度以在組織中產生高收入,亞太地區引領市場。然而,由於印刷媒體基礎設施的存在,北美正在成為一個快速成長的市場。

競爭格局:市場上的主要參與者正在將數位元素(例如快速響應(QR)碼、擴增實境(AR)和可點擊連結)整合到印刷材料中,以提供印刷內容和線上內容之間的無縫過渡。

挑戰與機會:市場在面臨數位廣告需求不斷成長等挑戰的同時,也遇到了直效郵件復甦等機會。

未來展望:隨著科技的不斷進步,平面廣告市場的未來前景廣闊。此外,對環保印刷方法的日益關注預計將促進市場成長。

印刷廣告市場趨勢:

對有形廣告解決方案的需求不斷成長

印刷廣告的日益普及,因為它提供了數位廣告無法複製的有形和實體體驗,正在促進市場的成長。據此,持有精心設計的小冊子或翻閱雜誌有助於給個人留下持久的印象。此外,這種切實的影響在感官體驗至關重要的行業中尤其重要。除此之外,精美的雜誌廣告或高品質的目錄可以傳達奢華和品質感,這正在促進市場成長。此外,印刷材料經常進入家庭、辦公室或公共場所,將其知名度擴展到最初的出版物之外。除此之外,印刷廣告的日益普及,因為它為個人提供了增強的體驗,正在支持市場的成長。

越來越注重可靠性和可信度

報紙和知名雜誌等印刷媒體通常被認為更可靠。此外,讀者通常認為這些出版物中的內容比在網路上遇到的資訊更值得信賴,網路上的資訊普遍存在假新聞和錯誤資訊。除此之外,廣告主利用這種信任來提高其產品或服務的可信度。此外,在報紙或行業雜誌上投放廣告可以將出版物的一些可信度轉移到廣告品牌上。與此一致,人們更有可能信任和考慮信譽良好的印刷媒體上廣告的產品或服務,這正在加強市場的成長。此外,印刷廣告在信任和權威至關重要的金融和醫療保健等各個領域的使用不斷增加,正在推動市場成長。此外,平面廣告是建立和維護正向品牌形象的重要工具。

融入數位元素

平面廣告中數位元素的融入,如快速回應 (QR) 碼、網站連結或擴增實境 (AR) 功能,正在推動市場的成長。此外,這些整合彌合了物理世界和數位世界之間的差距,為個人提供從印刷到線上參與的無縫過渡。除此之外,雜誌廣告可能包含2D碼,引導讀者造訪網站以獲取更多資訊或進行購買。它允許廣告商追蹤參與度並收集有價值的資料,從而提高其活動的有效性。此外,印刷廣告和數位廣告的整合也支持多通路行銷策略,使品牌在不同平台上保持一致的形象,強化其訊息並覆蓋更廣泛的消費者群體。

日益關注目標覆蓋範圍

印刷廣告提高了針對特定地理區域或人口統計的精確度。此外,公司還可以透過在當地報紙、雜誌或社區傳單上投放廣告來接觸潛在消費者。這種在地化的方法培養了社區意識和信任感。除此之外,印刷出版物(例如專業雜誌)迎合了特定愛好或行業的愛好者等受眾。此外,廣告商可以有效地利用這些受眾,因為他們知道他們的訊息會與高度感興趣和參與的讀者產生共鳴。

目錄

第1章:前言

第 2 章:範圍與方法

  • 研究目的
  • 利害關係人
  • 資料來源
    • 主要資源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章:簡介

  • 概述
  • 執行摘要
  • 主要行業趨勢

第 4 章:全球廣告市場

  • 當前和歷史的市場趨勢
  • 各板塊業績
  • 各地區表現
  • 關鍵參與者及其市場佔有率
  • 市場預測

第 5 章:全球印刷廣告市場

  • 市場概況
  • 當前和歷史的市場趨勢
  • COVID-19 的影響
  • 市場區隔:按類型
  • 市場區隔:按地區
    • 亞太地區
      • 當前和歷史的市場趨勢
      • 市場預測
    • 歐洲、中東和非洲
      • 當前和歷史的市場趨勢
      • 市場預測
    • 北美洲
      • 當前和歷史的市場趨勢
      • 市場預測
    • 拉丁美洲
      • 當前和歷史的市場趨勢
      • 市場預測
  • 報紙廣告
    • 廣告收入:當前和歷史市場趨勢
    • 流通收入:當前和歷史市場趨勢
    • 市場區隔:按地區
    • 主要報紙:表現:依讀者分類
    • 市場預測
  • 雜誌廣告
    • 廣告收入:當前和歷史市場趨勢
    • 流通收入:當前和歷史市場趨勢
    • 市場區隔:按地區
    • 主要雜誌:表現:依讀者分類
    • 市場預測
  • 市場區隔:依行業
    • 零售
      • 當前和歷史的市場趨勢
      • 市場預測
    • 電子和電信
      • 當前和歷史的市場趨勢
      • 市場預測
    • 保險與金融
      • 當前和歷史的市場趨勢
      • 市場預測
    • 其他
      • 當前和歷史的市場趨勢
      • 市場預測
  • 市場預測
  • 印刷廣告定價模型
  • SWOT分析
    • 概述
    • 優勢
    • 弱點
    • 機會
    • 威脅
  • 價值鏈分析
    • 研究
    • 內容開發
    • 廣告中介
    • 平面廣告媒體
    • 觀眾
  • 波特五力分析
    • 供應商的議價能力
    • 買家的議價能力
    • 替代品的威脅
    • 競爭競爭
    • 新進入者的威脅
  • 主要挑戰

第 6 章:全球平面廣告市場:競爭格局

  • 市場結構
  • 主要參與者簡介
Product Code: SR112024A734

Abstract

The global print advertising market size reached US$ 32.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 25.7 Billion by 2032. The market is experiencing steady growth driven by the growing demand for tangible advertising solutions, rising need for reliable and credible information, incorporation of digital elements, such as quick response (QR) codes, website links, or augmented reality (AR) features, and increasing focus on targeted reach.

Print Advertising Market Analysis:

Market Growth and Size: The market is witnessing stable growth, driven by the increasing focus on enhancing the trust of individuals, along with rising demand for high-quality content.

Technological Advancements: The integration of augmented reality (AR) and high-quality printing assists in making print advertising more engaging and visually appealing.

Industry Applications: Print advertising finds applications across various industries, such as electronics, telecommunications, finance, and healthcare. It also caters to both business to consumer (B2C) and business to business (B2B) markets effectively.

Geographical Trends: Asia Pacific leads the market, driven by the increasing focus on enhancing brand awareness to generate high revenues in an organization. However, North America is emerging as a fast-growing market due to the presence of print media infrastructures.

Competitive Landscape: Key players in the market are integrating digital elements, such as quick response (QR) codes, augmented reality (AR), and clickable links, in print materials to provide a seamless transition between print and online content.

Challenges and Opportunities: While the market faces challenges, such as the rising demand for digital advertising, it also encounters opportunities like the resurgence of direct mail.

Future Outlook: The future of the print advertising market looks promising, with continuous technological advancements. In addition, the increasing focus on eco-friendly printing methods is expected to bolster the market growth.

Print Advertising Market Trends:

Growing demand for tangible advertising solutions

The rising adoption of print advertising, as it provides a tangible and physical experience that digital ads cannot replicate, is contributing to the growth of the market. In line with this, holding a well-designed brochure or fliping through a magazine assist in creating a lasting impression on individuals. Moreover, this tangible impact is particularly significant in industries where sensory experiences are crucial. Apart from this, a glossy magazine ad or a high-quality catalog can convey a sense of luxury and quality, which is bolstering the market growth. Furthermore, print materials often find their way into homes, offices, or public spaces, extending their visibility beyond the initial publication. Besides this, the increasing adoption of print advertising, as it offers enhanced experience to individuals, is supporting the market growth.

Increasing focus on reliability and credibility

Print media, such as newspapers and established magazines, are often considered as more reliable. In addition, readers often perceive content in these publications as more trustworthy compared to information encountered online, where fake news and misinformation are prevalent. Apart from this, advertisers leverage this trust to enhance the credibility of their products or services. Moreover, placing an ad in a newspaper or industry magazine can transfer some of the credibility of the publication to the advertised brand. In line with this, people are more likely to trust and consider products or services advertised in reputable print media, which is strengthening the growth of the market. Furthermore, the rising utilization of print advertising in various sectors, such as financial and healthcare, where trust and authority are critical, is impelling the market growth. Additionally, print advertising is a crucial tool to build and maintain a positive brand image.

Incorporation of digital elements

The incorporation of digital elements, such as quick response (QR) codes, website links, or augmented reality (AR) features, in print advertising is propelling the growth of the market. In addition, these integrations bridge the gap between the physical and digital worlds, offering individuals a seamless transition from print to online engagement. Besides this, a magazine ad may include a QR code that directs readers to a website for more information or to make a purchase. It allows advertisers to track engagement and gather valuable data, enhancing the effectiveness of their campaigns. Furthermore, the integration of print and digital advertising also supports multi-channel marketing strategies, where brands maintain a consistent presence across various platforms, reinforcing their messages and reaching a wider consumer base.

Rising focus on targeted reach

Print advertising offers enhanced precision in targeting specific geographic areas or demographics. In addition, companies can reach potential consumers by placing ads in local newspapers, magazines, or community flyers. This localized approach fosters a sense of community and trust. Apart from this, print publications, such as specialized magazines, cater to audiences like enthusiasts of a particular hobby or industry. Moreover, advertisers can effectively tap into these audiences, knowing that their message resonates with a highly interested and engaged readership.

Print Advertising Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global and regional levels for 2024-2032. Our report has categorized the market based on type and industry.

Breakup by Type:

Newspaper Advertising

Magazine Advertising

Newspaper advertising accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the type. This includes newspaper advertising and magazine advertising. According to the report, newspaper advertising represented the largest segment.

Newspaper advertising involves placing promotional content in print newspapers. It can take various forms, including display ads, classified ads, inserts, and advertorials. In line with this, newspapers have a broad readership, making them suitable for reaching a wide range of demographics, including local, regional, and national consumer base. Furthermore, newspapers are effective for local organizations looking to connect with their immediate community. Apart from this, newspapers provide up-to-date information, making them ideal for time-sensitive promotions. The rising adoption of newspaper advertising among companies offering daily or weekly promotions, local events, job postings, and public announcements is contributing to the growth of the market.

Magazine advertising involves placing ads in print magazines. It covers a wide range of topics and interests, allowing advertisers to choose publications that align with their target audience. Apart from this, advertisers can select magazines that closely match the interests of the target audience. Additionally, magazines often feature high-quality visuals, allowing for visually striking and detailed ads. Magazines have a longer shelf life, providing extended exposure for ads. In line with this, the growing demand for magazine advertising in the fashion and lifestyle industry is offering a positive market outlook.

Breakup by Industry:

Retail

Electronics and Telecommunications

Insurance and Finance

Others

A detailed breakup and analysis of the market based on the industry have also been provided in the report. This includes retail, electronics and telecommunications, insurance and finance, and others.

In the retail industry, print advertising is widely used to promote products, special offers, and in-store events. It encompasses various formats, including newspaper inserts, flyers, catalogs, and direct mailers. In addition, retailers often target a broad consumer base, with a focus on local or regional markets. Print materials may be customized to reflect the specific offering of a store. Besides this, print advertising allows retailers to reach local individuals effectively, informing them about store locations, sales, and promotions. High-quality images and visually appealing layouts can showcase products effectively. Furthermore, retailers frequently include coupons and discounts in print materials to drive foot traffic and in-store purchases. The rising adoption of print advertising in the retail industry for promoting seasonal sales, new product launches, store openings, and special events is bolstering the market growth.

Electronics and telecommunications employ print advertising to introduce new gadgets, phones, plans, and services. This includes print ads in technology magazines, catalogs, and direct mail campaigns. This industry often targets tech-savvy people who are interested in the latest electronic devices and communication services. In line with this, print materials provide an opportunity to highlight the features and specifications of electronic products comprehensively. Furthermore, the increasing employment of print ads, as it allows individuals to compare products and make informed purchasing decisions, is impelling the growth of the market. Print advertising is valuable for introducing new smartphone models, promoting electronic accessories, and showcasing telecommunications plans, which is supporting the market growth.

The insurance and finance industry relies on print advertising to convey trustworthiness and communicate complex financial products. This includes ads in financial magazines, brochures, and direct mail. The primary audience includes individuals and organizations seeking insurance coverage, investment opportunities, and financial advice. Apart from this, print materials convey a sense of authority and credibility to individuals. Moreover, print allows for in-depth explanations of financial products and services, assisting individuals in making informed decisions. In line with this, direct mail campaigns can be personalized to target specific financial needs and demographics. Furthermore, the growing demand for print advertising in the insurance and finance sector to provide insurance policies, investment products, wealth management services, and financial advisory services, is offering a positive market outlook.

Breakup by Region:

Asia Pacific

Europe, Middle East and Africa

North America

Latin America

Asia Pacific leads the market, accounting for the largest print advertising market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include Asia Pacific, Europe, Middle East and Africa, North America, and Latin America. According to the report, Asia Pacific accounted for the largest market share due to the rising adoption of print advertising, as it offers reliable information to individuals as compared to digital advertising. In addition, print materials can be tailored as per specific cultural and language preferences, enabling advertisers to connect with people in a more engaging way, which is bolstering the growth of the market in the region. Besides this, the increasing adoption of a holistic approach among organizations that combines print and digital strategies to maximize the reach of people is supporting the market growth.

Europe, Middle East and Africa stand as other major regions in the market, driven by the rising need for high-quality print media among the masses. In line with this, many countries in the region have a rich history of newspapers and magazines known for their journalistic integrity and readership loyalty. Moreover, advertisers benefit from the credibility associated with these publications, which enhances the effectiveness of print advertisements. Besides this, print materials can be adapted to address language preferences of people and enable advertisers to establish enhanced connections and communications with their target audiences, which is strengthening the market growth.

North America maintains a strong presence in the market as it comprises highly developed economies, including the United States and Canada, with advanced print media infrastructures. This infrastructure consists of well-established newspapers, magazines, and other publications that maintain substantial readerships. Apart from this, the rising integration of digital strategies in print media to maximize brand exposure and engagement is contributing to the growth of the market. Additionally, the rising focus on print quality and creativity assists in enhancing the impact of print advertisements, which is bolstering the market growth in the region. High-quality visuals, innovative design, and attention to details help captivate audiences and reinforce brand messages.

Latin America exhibits growing potential in the print advertising market on account of the increasing demand for tailored advertising approaches among individuals. Many countries in the region have well-established newspapers, magazines, and other publications known for their wide readerships and credibility, which is propelling the growth of the market in the region.

Leading Key Players in the Print Advertising Industry:

Key players in the market are integrating digital elements, such as quick response (QR) codes, augmented reality (AR), and clickable links, in print materials to provide a seamless transition between print and online content. In line with this, advertisers are leveraging data analytics to personalize print advertisements. They are utilizing data of individuals to tailor content, offers, and visuals as per specific target audiences, enhancing the relevance and impact of print campaigns. Moreover, manufacturers are increasingly adopting eco-friendly practices to reduce environmental impact. They are also investing in sustainable printing methods by using recycled materials and promoting environment responsible printing processes to meet the growing demand for eco-conscious advertising. Apart from this, companies are focusing on data privacy regulations to ensure that their print advertising campaigns comply with legal requirements and protect the privacy of clients. Furthermore, they are investing in creative design and visual storytelling. Visually appealing and innovative print ads are more likely to engage readers and leave a lasting impression.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided.

Key Questions Answered in This Report

  • 1. What was the size of the global print advertising market in 2023?
  • 2. What are the key factors driving the global print advertising market?
  • 3. What has been the impact of COVID-19 on the global print advertising market?
  • 4. What is the breakup of the global print advertising market based on the type?
  • 5. What are the key regions in the global print advertising market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Introduction

  • 3.1 Overview
  • 3.2 Executive Summary
  • 3.3 Key Industry Trends

4 Global Advertising Market

  • 4.1 Current and Historical Market Trends
  • 4.2 Performance of Various Segments
  • 4.3 Performance of Various Regions
  • 4.4 Key Players and their Market Shares
  • 4.5 Market Forecast

5 Global Print Advertising Market

  • 5.1 Market Overview
  • 5.2 Current and Historical Market Trends
  • 5.3 Impact of COVID-19
  • 5.4 Market Breakup by Type
  • 5.5 Market Breakup by Region
    • 5.5.1 Asia Pacific
      • 5.5.1.1 Current and Historical Market Trends
      • 5.5.1.2 Market Forecast
    • 5.5.2 Europe, Middle East and Africa
      • 5.5.2.1 Current and Historical Market Trends
      • 5.5.2.2 Market Forecast
    • 5.5.3 North America
      • 5.5.3.1 Current and Historical Market Trends
      • 5.5.3.2 Market Forecast
    • 5.5.4 Latin America
      • 5.5.4.1 Current and Historical Market Trends
      • 5.5.4.2 Market Forecast
  • 5.6 Newspaper Advertising
    • 5.6.1 Advertising Revenue: Current and Historical Market Trends
    • 5.6.2 Circulation Revenue: Current and Historical Market Trends
    • 5.6.3 Market Breakup by Region
    • 5.6.4 Major Newspapers: Performance by Readership
    • 5.6.5 Market Forecast
  • 5.7 Magazine Advertising
    • 5.7.1 Advertising Revenue: Current and Historical Market Trends
    • 5.7.2 Circulation Revenue: Current and Historical Market Trends
    • 5.7.3 Market Breakup by Region
    • 5.7.4 Major Magazines: Performance by Readership
    • 5.7.5 Market Forecast
  • 5.8 Market Breakup by Industry
    • 5.8.1 Retail
      • 5.8.1.1 Current and Historical Market Trends
      • 5.8.1.2 Market Forecast
    • 5.8.2 Electronics and Telecommunications
      • 5.8.2.1 Current and Historical Market Trends
      • 5.8.2.2 Market Forecast
    • 5.8.3 Insurance and Finance
      • 5.8.3.1 Current and Historical Market Trends
      • 5.8.3.2 Market Forecast
    • 5.8.4 Others
      • 5.8.4.1 Current and Historical Market Trends
      • 5.8.4.2 Market Forecast
  • 5.9 Market Forecast
  • 5.10 Print Advertising Pricing Models
  • 5.11 SWOT Analysis
    • 5.11.1 Overview
    • 5.11.2 Strengths
    • 5.11.3 Weaknesses
    • 5.11.4 Opportunities
    • 5.11.5 Threats
  • 5.12 Value Chain Analysis
    • 5.12.1 Research
    • 5.12.2 Content Development
    • 5.12.3 Advertising Agencies
    • 5.12.4 Print Advertising Media
    • 5.12.5 Audience
  • 5.13 Porters Five Forces Analysis
    • 5.13.1 Bargaining Power of Suppliers
    • 5.13.2 Bargaining Power of Buyers
    • 5.13.3 Threat of Substitutes
    • 5.13.4 Competitive Rivalry
    • 5.13.5 Threat of New Entrants
  • 5.14 Key Challenges

6 Global Print Advertising Market: Competitive Landscape

  • 6.1 Market Structure
  • 6.2 Profiles of Leading Players

List of Figures

  • Figure 1: Global: Print Advertising Market: Major Drivers and Challenges
  • Figure 2: Global: Advertising Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Advertising Market: Breakup by Segment (in %), 2023
  • Figure 4: Global: Advertising Market: Regional Breakup by Value (in Billion US$), 2018 and 2023
  • Figure 5: Global: Advertising Market: Regional Breakup (in %), 2023
  • Figure 6: Global: Advertising Market: Share of Key Players (in %)
  • Figure 7: Global: Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 8: Global: Advertising Market Forecast: Breakup by Segment (in %), 2032
  • Figure 9: Global: Advertising Market Forecast: Regional Breakup (in %), 2032
  • Figure 10: Global: Print Advertising Market: Sales Value (in Billion US$), 2018-2023
  • Figure 11: Global: Print Advertising Market: Breakup by Segment (in %), 2018-2023
  • Figure 12: Global: Print Advertising Market: Value Breakup by Region (in %), 2024 and 2032
  • Figure 13: Global: Print Advertising Market Forecast: Breakup by Segment (in %), 2024-2032
  • Figure 14: Asia Pacific: Print Advertising Market: Sales Value (in Billion US$), 2018 and 2023
  • Figure 15: Asia Pacific: Print Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 16: EMEA: Print Advertising Market: Sales Value (in Billion US$), 2018 and 2023
  • Figure 17: EMEA: Print Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 18: North America: Print Advertising Market: Sales Value (in Billion US$), 2018 and 2023
  • Figure 19: North America: Print Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 20: Latin America: Print Advertising Market: Sales Value (in Billion US$), 2018 and 2023
  • Figure 21: Latin America: Print Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 22: Global: Print (Newspaper) Advertising Market: Sales Value (in Billion US$), 2018-2023
  • Figure 23: Global: Circulation Revenue of Newspapers (in Billion US$)
  • Figure 24: Global: Print (Newspaper) Advertising Market: Value Breakup by Region (in %), 2023
  • Figure 25: Global: Print (Newspaper) Advertising Market: Top Newspapers by Circulation (in 000)
  • Figure 26: Global: Print (Newspaper) Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 27: Global: Print (Magazine) Advertising Market: Sales Value (in Billion US$), 2018-2023
  • Figure 28: Global: Circulation Revenue of Magazines (in Billion US$)
  • Figure 29: Global: Print (Magazine) Advertising Market: Value Breakup by Region (in %), 2023
  • Figure 30: Global: Print (Magazine) Advertising Market: Top Magazines by Readership (in Million)
  • Figure 31: Global: Print (Magazine) Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 32: Global: Print Advertising Market: Breakup by Industry (in %), 2023
  • Figure 33: Global: Print Advertising (Retail) Market: Sales Value (in Billion US$), 2018 and 2023
  • Figure 34: Global: Print Advertising (Retail) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 35: Global: Print Advertising (Electronics and Telecommunications) Market: Sales Value (in Billion US$), 2018 and 2023
  • Figure 36: Global: Print Advertising (Electronics and Telecommunications) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 37: Global: Print Advertising (Insurance and Finance) Market: Sales Value (in Billion US$), 2018 and 2023
  • Figure 38: Global: Print Advertising (Insurance and Finance) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 39: Global: Print Advertising (Other Industries) Market: Sales Value (in Billion US$), 2018 and 2023
  • Figure 40: Global: Print Advertising (Other Industries) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 41: Global: Print Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 42: Global: Print Advertising Industry: SWOT Analysis
  • Figure 43: Global: Print Advertising Industry: Value Chain Analysis
  • Figure 44: Global: Print Advertising Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Advertising Market: Performance of Various Segments, (in Billion US$), 2018-2023
  • Table 2: Global: Advertising Market Forecast: Breakup by Segment (in Billion US$), 2024-2032
  • Table 3: Global: Advertising Market Forecast: Breakup by Region (in Billion US$), 2024-2032
  • Table 4: Global: Advertising Market Forecast: Breakup by Industry (in Billion US$), 2024-2032
  • Table 5: Global: Print Advertising Market Forecast: Breakup by Type (in Billion US$), 2024-2032
  • Table 6: Global: Print Advertising Market Forecast: Breakup by Region (in Billion US$), 2024-2032
  • Table 7: Global: Print Advertising Market Forecast: Breakup by Industry (in Billion US$), 2024-2032
  • Table 8: Global: Print Advertising Market: Competitive Structure