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市場調查報告書

廣告的全球市場的分析與預測 (2016∼2021年)

Global Advertising Market Report & Forecast 2016-2021

出版商 IMARC Services Pvt. Ltd. 商品編碼 354162
出版日期 內容資訊 英文 82 Pages
商品交期: 最快1-2個工作天內
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廣告的全球市場的分析與預測 (2016∼2021年) Global Advertising Market Report & Forecast 2016-2021
出版日期: 2016年02月25日 內容資訊: 英文 82 Pages
簡介

全球各國的消費者的媒體、娛樂 - 網際網路連接,報紙、雜誌的購買,電視&無線電的契約,電玩遊戲,電影欣賞等 - 的支出額有擴大趨勢。廣告企業不放過那樣的消費者的動向,在那些媒體增加刊載的廣告。因此導致全球廣告市場急速成長。但,由於市場區隔成長率不相同,行動廣告爆炸性成長,一方面印刷物廣告的收益額有縮小趨勢。還有地區成長率也不相同,在西歐、北美在5%以下停滯不前,新興國家市場 (亞太地區,中東歐,中東、非洲,南美) 成長率為10%左右。

本報告提供全球廣告市場現狀、趨勢之相關詳細分析,整體市場及各媒體的業績趨勢和今後與預測,各地區、各市場區隔詳細趨勢,主要企業其市場佔有率,市場競爭狀況 (SWOT分析),主要企業簡介等調查評估。

第1章 摘要整理

第2章 市場概要

  • 過去、目前市場趨勢
  • 各市場區隔的實際成果趨勢
  • 各地區的實際成果趨勢
  • 主要企業與其市場佔有率
  • 市場預測

第3章 產業的實際成果趨勢

  • 電視廣告市場
    • 過去、目前市場趨勢
    • 各市場區隔的實際成果趨勢
    • 各地區的實際成果趨勢
    • 主要企業市場佔有率
    • 市場預測
  • 印刷物廣告市場
    • 過去、目前市場趨勢
    • 報紙廣告市場
      • 過去、目前市場趨勢
      • 主要新聞的業績 (訂閱者為基礎)
      • 市場預測
    • 雜誌廣告市場
      • 過去、目前市場趨勢
      • 主要雜誌的業績 (訂閱者為基礎)
      • 市場預測
    • 主要企業市場佔有率
    • 市場預測
  • 無線電廣告市場
    • 過去、目前市場趨勢
    • 各地區的實際成果趨勢
    • 主要企業市場佔有率
    • 市場預測
  • 戶外廣告市場
    • 過去、目前市場趨勢
    • 各地區的實際成果趨勢
    • 各市場區隔的實際成果趨勢
    • 主要企業市場佔有率
    • 市場預測
  • 網際網路廣告市場
    • 過去、目前市場趨勢
    • 各地區的實際成果趨勢
    • 檢索 (搜尋) 廣告市場
      • 過去、目前市場趨勢
      • 市場預測
    • 展示廣告市場
    • 分類廣告市場
    • 影片廣告市場
    • 主要企業市場佔有率
    • 頁面閱覽數最多的網站
    • 市場預測
  • 行動廣告市場
    • 過去、目前市場趨勢
    • 各地區的實際成果趨勢
    • 主要企業市場佔有率
    • 市場預測
  • 電影廣告市場
    • 過去、目前市場趨勢
    • 各地區的實際成果趨勢
    • 主要企業市場佔有率
    • 市場預測

第4章 產業分析

  • 優勢
  • 弱點
  • 機會
  • 威脅

第5章 主要企業

  • WPP Group PLC
  • Omnicom Group
  • Publicis Groupe
  • Interpublic Group of Companies
  • 電通

圖表一覽

目錄
Product Code: SRP00116BO

Consumers across the world continue to increase their expenditure on media and entertainment. This includes spending their hard earned money on acquiring internet access, reading newspapers and magazines, subscribing to television and radio, playing video games, going to the movies, etc. Advertising companies, on the other hand, have never failed to follow consumer eyeballs and have continuously increased their spending on advertising within these media as well as out-of-home and digital advertising. As a result, the global advertising market continues to maintain a strong growth momentum. The pace of growth, however, differs significantly across various segments. Segments such as mobile advertising have witnessed exponential growth over the past few years compared to print advertising which has seen its revenues decline over the same period. Similarly, the performance of the advertising market also differs widely from region to region. Western Europe and North America currently represent the slowest growing areas, exhibiting low-to-mid single digit growth rates. In contrast, emerging markets across Asia Pacific, Eastern and Central Europe, Middle East/Africa and Latin America are exhibiting high single-to-double digit growth rates.

IMARC's latest study “Global Advertising Market Report & Forecast 2016-2021” provides a deep insight into the global advertising industry. The study covers all the aspects of the global advertising market. This ranges from macro overview of the market to micro details of the industry performance, different mediums of advertising, recent trends, leading player profiles, SWOT analysis of the industry, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the advertising industry in any manner.

Key Aspects Analyzed:

Understanding the Global advertising market

Focus of the Analysis:

  • Composition of the market
  • Major players
  • SWOT analysis of the industry
  • Historical growth trends and driving factors
  • Market outlook
  • Television advertising market

Focus of the analysis:

  • An overview of the television industry
  • Analysis of various sub-segments with their performance
  • Major industries that use television as an advertising medium
  • Major companies that use television as an advertising medium
  • Historical growth trends and driving factors
  • Market outlook
  • Print advertising market

Focus of the analysis:

  • An overview of the print advertising industry
  • Analysis of various sub-segments with their performance
  • Major players in each segment and their performance
  • Major industries that use print as an advertising medium
  • Major companies that use print as an advertising medium
  • Historical growth trends and driving factors
  • Market outlook
  • Radio advertising market

Focus of the analysis:

  • An overview of the radio advertising industry
  • Radio listenership
  • Major industries that use radio as an advertising medium
  • Major companies that use radio as an advertising medium
  • Historical growth trends and driving factors
  • Market outlook
  • Internet/On-line advertising market

Focus of the analysis:

  • An overview of the Internet/On-line advertising industry
  • Viewership of various websites
  • Major industries that use internet as an advertising medium
  • Major companies that use internet as an advertising medium
  • Historical growth trends and driving factors
  • Market outlook
  • Mobile advertising market

Focus of the analysis:

  • An overview of the mobile advertising industry
  • Various forms of mobile advertising
  • Major industries that use mobile as an advertising medium
  • Major companies that use mobile as an advertising medium
  • Historical growth trends and driving factors
  • Market outlook
  • Outdoor advertising market

Focus of the analysis:

  • An overview of the outdoor advertising industry
  • Analysis of various sub-segments with their performance
  • Major industries and companies that use outdoor advertising as an advertising medium
  • Historical growth trends for each sub-segment and driving factors
  • Market outlook for each sub-segment

Table of Contents

1. Executive Summary

2. Introduction to the Global Advertising Market

  • 2.1. Current and Historical Market Trends
  • 2.2. Performance of Various Segments
  • 2.3. Performance of Various Regions
  • 2.4. Key Players and their Market Shares
  • 2.5. Market Forecast

3. Global Advertising Market: Industry Performance

  • 3.1. Global Television Advertising Market
    • 3.1.1. Current and Historical Market Trends
    • 3.1.2. Performance of Various Segments in Television Advertising
    • 3.1.3. Performance of Various Regions in Television Advertising
    • 3.1.4. Contribution of Major Industries in Television Advertising Market
    • 3.1.5. Market Forecast
  • 3.2. Global Print Advertising Market
    • 3.2.1. Current and Historical Market Trends
    • 3.2.2. Newspaper Advertising Market
      • 3.2.2.1. Current and Historical Market Trends
      • 3.2.2.2. Major Newspapers: Performance by Readership
      • 3.2.2.3. Market Forecast
    • 3.2.3. Magazine Advertising
      • 3.2.3.1. Current and Historical Market Trends
      • 3.2.3.2. Major Magazines: Performance By Readership
      • 3.2.3.3. Market Forecast
    • 3.2.4. Contribution of Major Industries in Print Advertising Market
    • 3.2.5. Market Forecast
  • 3.3. Global Radio Advertising Market
    • 3.3.1. Current and Historical Trends
    • 3.3.2. Global Radio Advertising Market: Performance by Region
    • 3.3.3. Contribution of Major Industries in Radio Advertising Market
    • 3.3.4. Market Forecast
  • 3.4. Global Outdoor Advertising Market
    • 3.4.1. Current and Historical Trends
    • 3.4.2. Performance by Region
    • 3.4.3. Performance of Various Segments
    • 3.4.4. Contribution of Major Industries in Outdoor Advertising Market
    • 3.4.5. Market Forecast
  • 3.5. Global Internet Advertising Market
    • 3.5.1. Current and Historical Trends
    • 3.5.2. Performance of Various Regions
    • 3.5.3. Search Advertising Market
      • 3.5.3.1. Current and Historical Trends
      • 3.5.3.2. Market Forecast
    • 3.5.4. Display Advertising Market
      • 3.5.4.1. Current and Historical Trends
      • 3.5.4.2. Market Forecast
    • 3.5.5. Classified Advertising Market
      • 3.5.5.1. Current and Historical Trends
      • 3.5.5.2. Market Forecast
    • 3.5.6. Video Advertising Market
      • 3.5.6.1. Current and Historical Trends
      • 3.5.6.2. Market Forecast
    • 3.5.7. Contribution of Major Industries in Internet Advertising Market
    • 3.5.8. Most Visited Websites
    • 3.5.9. Market Forecast
  • 3.6. Global Mobile Advertising Market
    • 3.6.1. Current and Historical Trends
    • 3.6.2. Performance of Various Regions
    • 3.6.3. Contribution of Major Industries in Mobile Advertising Market
    • 3.6.4. Market Forecast
  • 3.7. Global Cinema Advertising Market
    • 3.7.1. Current and Historical Trends
    • 3.7.2. Performance of Various Regions
    • 3.7.3. Contribution of Major Industries in Cinema Advertising Market
    • 3.7.4. Market Forecast

4. Global Advertising Market: Industry Analysis

  • 4.1. Strengths
  • 4.2. Weaknesses:
  • 4.3. Opportunities
  • 4.4. Threats

5. Global Advertising Market: Top Players

  • 5.1. WPP Group PLC
  • 5.2. Omnicom Group
  • 5.3. Publicis Groupe
  • 5.4. Interpublic Group of Companies
  • 5.5. Dentsu

List of Figures

  • Figure 2-1: Global: Advertising Market: Sales Value (in US$ Billion), 2008-2015
  • Figure 2-2: Global: Advertising Market: Breakup by Segment (in %), 2015
  • Figure 2-3: Global: Advertising Market: Regional Breakup by Value (in US$ Billion), 2008 & 2015
  • Figure 2-4: Global: Advertising Market: Regional Breakup (in %), 2015
  • Figure 2-5: Global: Advertising Market: Share of Key Players (in %), 2015
  • Figure 2-6: Global: Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
  • Figure 2-7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2021
  • Figure 2-8: Global: Advertising Market Forecast: Regional Breakup (in %), 2021
  • Figure 3-1: Global: Television Advertising Market: Sales Value (in US$ Billion), 2008-2015
  • Figure 3-2: Global: Television Advertising Market: Breakup by Segment (in %), 2015
  • Figure 3-3: Global: Television Advertising Market: Regional Breakup by Value (in US$ Billion), 2015
  • Figure 3-4: Global: Television Advertising Market: Regional Breakup (in %), 2015
  • Figure 3-5: Global: Television Advertising Market: Breakup by Industries (in %), 2015
  • Figure 3-6: Global: Television Advertising Market Forecast: Sales Value (in US$ Billion), 2016- 2021
  • Figure 3-7: Global: Television Advertising Market Forecast: Sales Value by Segment (in US$ Billion),
  • Figure 3-8: Global: Print Advertising Market: Sales Value (in US$ Billion), 2008-2015
  • Figure 3-9: Global: Print Advertising Market: Breakup by Segment (in %), 2008-2015
  • Figure 3-10: Global: Newspaper Advertising Market: Sales Value (in US$ Billion), 2008-2015
  • Figure 3-11: Global: Circulation Revenue of Newspapers (in US$ Billion), 2010 & 2014
  • Figure 3-12: Global: Newspaper Advertising Market: Top Newspapers by Circulation (in 000), 2014
  • Figure 3-13: Global: Newspaper Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
  • Figure 3-14: Global: Magazine Advertising Market: Sales Value (in US$ Billion), 2008-2015
  • Figure 3-15: Global: Circulation Revenue of Magazines (in US$ Billion), 2010 & 2014
  • Figure 3-16: Global: Magazine Advertising Market: Top Magazines by Readership (in Million)
  • Figure 3-17: Global: Magazine Advertising Market: Sales Value (in US$ Billion), 2016-2021
  • Figure 3-18: Global: Print Advertising Market: Breakup by Industries (in %)
  • Figure 3-19: Global: Print Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
  • Figure 3-20: Global: Print Advertising Market Forecast: Breakup by Segment (in %), 2016-2021
  • Figure 3-21: Global: Radio Advertising Market: Sales Value (in US$ Billion), 2008-2015
  • Figure 3-22: Global: Radio Advertising Market: Regional Breakup by Value (in US$ Billion), 2015& 2021
  • Figure 3-23: Global: Radio Advertising Market: Regional Breakup (in %), 2015
  • Figure 3-24: Global: Mobile Advertising Market: Breakup by Industries (in %), 2015
  • Figure 3-25: Global: Radio Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
  • Figure 3-26: Global: Outdoor Advertising Market: Sales Value (in US$ Billion), 2008-2015
  • Figure 3-27: Global: Outdoor Advertising Market: Regional Breakup by Value, 2015 & 2021
  • Figure 3-28: Global: Outdoor Advertising Market: Breakup by Region (in %), 2015
  • Figure 3-29: Global: Outdoor Advertising Market: Breakup by Segment (in %), 2015
  • Figure 3-30: Global: Outdoor Advertising Market: Breakup by Industries (in %), 2015
  • Figure 3-31: Global: Outdoor Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
  • Figure 3-32: Global: Internet Advertising Market: Sales Value (in US$ Billion), 2008-2015
  • Figure 3-33: Global: Internet Advertising Market: Breakup by Segment (in %), 2015
  • Figure 3-34: Global: Internet Advertising Market: Regional Breakup by Value (in US$ Billion), 2015 & 2021
  • Figure 3-35: Global: Internet Advertising Market: Regional Breakup (in %), 2015
  • Figure 3-36: Global: Search Advertising Market: Sales Value (in US$ Billion), 2008-2015
  • Figure 3-37: Global: Search Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
  • Figure 3-38: Global: Display Advertising Market: Sales Value (in US$ Billion), 2008-2015
  • Figure 3-39: Global: Display Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
  • Figure 3-40: Global: Classified Advertising Market: Sales Value (in US$ Billion), 2008-2015
  • Figure 3-41: Global: Classified Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
  • Figure 3-42: Global: Video Advertising Market: Sales Value (in US$ Billion), 2008-2015
  • Figure 3-43: Global: Video Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
  • Figure 3-44: Global: Mobile Advertising Market: Breakup by Industries (in %), 2015
  • Figure 3-45: Global: Internet Advertising Market: Most Visited Websites
  • Figure 3-46: Global: Internet Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
  • Figure 3-47: Global: Mobile Advertising Market: Sales Value (in US$ Billion), 2008-2015
  • Figure 3-48: Global: Mobile Advertising Market: Breakup by Segment (in %), 2015
  • Figure 3-49: Global: Mobile Advertising Market: Regional Breakup by Value (in US$ Billion), 2015 & 2021
  • Figure 3-50: Global: Mobile Advertising Market: Regional Breakup (in %), 2015
  • Figure 3-51: Global: Mobile Advertising Market: Breakup by Industries (in %), 2015
  • Figure 3-52: Global: Mobile Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
  • Figure 3-53: Global: Cinema Advertising Market: Sales Value (in US$ Billion), 2008-2015
  • Figure 3-54: Global: Cinema Advertising Market: Regional Breakup by Value (in US$ Billion), 2015 & 2021
  • Figure 3-55: Global: Cinema Advertising Market: Regional Breakup (in %), 2015
  • Figure 3-56: Global: Cinema Advertising Market: Breakup by Industries (in %)
  • Figure 3-57: Global: Cinema Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021

List of Tables

  • Table 1-1: Global - Advertising Market - Performance of Various Segments, (in US$ Billion), 2008-2015
  • Table 1-2: Global - Advertising Market Forecast - Performance of Various Segments, (in US$ Billion), 2016-2021
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