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市場調查報告書

廣告的全球市場的分析與預測 (2015∼2020年)

Global Advertising Market Report & Forecast 2015-2020

出版商 IMARC Services Pvt. Ltd. 商品編碼 344763
出版日期 內容資訊 英文 82 Pages
商品交期: 最快1-2個工作天內
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廣告的全球市場的分析與預測 (2015∼2020年) Global Advertising Market Report & Forecast 2015-2020
出版日期: 2015年11月05日 內容資訊: 英文 82 Pages
簡介

媒體與娛樂相關 (上網服務、報紙與雜誌、電視與無線電、遊戲、電影等) 的消費支出額在全球各國有擴大趨勢。另一方面,廣告企業始終密切關注廣告這樣的媒體趨勢。因此導致全球廣告市場大幅度的持續成長。特別是行動廣告達驚異性成長,不過,另一方面印刷廣告有縮小趨勢。依據地區各市場趨勢也不同,西歐、北美市場成長率低迷,另一方面亞太地區、中東歐、中東、非洲、南美的國家維持不到10%的高成長率。

本報告提供全球廣告市場未來趨勢相關分析、市場整體及各形態、最新的市場趨勢和到目前為止的轉變、各地區/各行業詳細趨勢、客戶企業方面的貢獻度 (各行業)、今後的市場趨勢預測 (今後6年份)、產業整體競爭力 (SWOT分析)、關於收容企業簡介等調查評估。

第1章 摘要整理

第2章 簡介

第3章 全球廣告市場

  • 市場現在、過去的趨勢
  • 各部門的業績趨勢
  • 各地區的業績趨勢
  • 主要企業與其市場佔有率
  • 市場預測

第4章 全球廣告市場:產業分析

  • 優勢
  • 弱點
  • 機會
  • 威脅

第5章 全球廣告市場:各行業的實際成果

  • 全球電視廣告市場
    • 市場現在、過去的趨勢
    • 各部門的業績趨勢
    • 各地區的業績趨勢
    • 主要產業的貢獻度
    • 主要的電視廣告流通管道
    • 市場預測
  • 全球印刷廣告市場
    • 市場現在、過去的趨勢
    • 報紙廣告市場
      • 市場現在、過去的趨勢
      • 大廠新聞:主導權與業績排行榜
      • 市場預測
    • 雜誌廣告市場
    • 主要產業的貢獻度
    • 市場預測
  • 全球無線電廣告市場
    • 市場現在、過去的趨勢
    • 各地區的業績趨勢
    • 主要產業的貢獻度
    • 市場預測
  • 全球戶外廣告市場
    • 市場現在、過去的趨勢
    • 各部門的業績趨勢
    • 主要產業的貢獻度
    • 市場預測
  • 全球網際網路廣告市場
    • 市場現在、過去的趨勢
    • 各地區的業績趨勢
    • 檢索廣告市場
      • 過去、目前市場趨勢
      • 市場預測
    • 展示廣告市場
    • 影片廣告市場
    • 嚮導廣告市場
    • 影片廣告市場
    • 主要產業的貢獻度
    • 顧客數最許多網站
    • 市場預測
  • 全球行動廣告市場
    • 市場現在、過去的趨勢
    • 各地區的業績趨勢
    • 主要產業的貢獻度
    • 市場預測
  • 全球電影廣告市場
    • 市場現在、過去的趨勢
    • 各地區的業績趨勢
    • 主要產業的貢獻度
    • 市場預測

第6章 全球廣告市場:大企業

  • WPP Group PLC
  • Omnicom Group
  • Publicis Groupe
  • Interpublic Group of Companies
  • 電通

圖表一覽

目錄
Product Code: SRP071532

Consumers across the world continue to increase their expenditure on media and entertainment. This includes spending their hard earned money on acquiring internet access, reading newspapers and magazines, subscribing to television and radio, playing video games, going to the movies, etc. Advertising companies, on the other hand, have never failed to follow consumer eyeballs and have continuously increased their spending on advertising within these media as well as out-of-home and digital advertising. As a result, the global advertising market continues to maintain a strong growth momentum. The pace of growth, however, differs significantly across various segments. Segments such as mobile advertising have witnessed exponential growth over the past few years compared to print advertising which has seen its revenues decline over the same period. Similarly, the performance of the advertising market also differs widely from region to region. Western Europe and North America currently represent the slowest growing areas, exhibiting low-to-mid single digit growth rates. In contrast, emerging markets across Asia Pacific, Eastern and Central Europe, Middle East/Africa and Latin America are exhibiting high single-to-double digit growth rates.

IMARC's latest study “Global Advertising Market Report & Forecast 2015-2020” provides a deep insight into the global advertising industry. The study covers all the aspects of the global advertising market. This ranges from macro overview of the market to micro details of the industry performance, different mediums of advertising, recent trends, leading player profiles, SWOT analysis of the industry, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the advertising industry in any manner.

Key Aspects Analyzed:

Understanding the Global advertising market

Focus of the Analysis:

  • Composition of the market
  • Major players
  • SWOT analysis of the industry
  • Historical growth trends and driving factors
  • Market outlook

Television advertising market

Focus of the analysis:

  • An overview of the television industry
  • Analysis of various sub-segments with their performance
  • Major industries that use television as an advertising medium
  • Major companies that use television as an advertising medium
  • Historical growth trends and driving factors
  • Market outlook

Print advertising market

Focus of the analysis:

  • An overview of the print advertising industry
  • Analysis of various sub-segments with their performance
  • Major players in each segment and their performance
  • Major industries that use print as an advertising medium
  • Major companies that use print as an advertising medium
  • Historical growth trends and driving factors
  • Market outlook

Radio advertising market

Focus of the analysis:

  • An overview of the radio advertising industry
  • Radio listenership
  • Major industries that use radio as an advertising medium
  • Major companies that use radio as an advertising medium
  • Historical growth trends and driving factors
  • Market outlook

Internet/On-line advertising market

Focus of the analysis:

  • An overview of the Internet/On-line advertising industry
  • Viewership of various websites
  • Major industries that use internet as an advertising medium
  • Major companies that use internet as an advertising medium
  • Historical growth trends and driving factors
  • Market outlook

Mobile advertising market

Focus of the analysis:

  • An overview of the mobile advertising industry
  • Various forms of mobile advertising
  • Major industries that use mobile as an advertising medium
  • Major companies that use mobile as an advertising medium
  • Historical growth trends and driving factors
  • Market outlook

Outdoor advertising market

Focus of the analysis:

  • An overview of the outdoor advertising industry
  • Analysis of various sub-segments with their performance
  • Major industries and companies that use outdoor advertising as an advertising medium
  • Historical growth trends for each sub-segment and driving factors
  • Market outlook for each sub-segment

Table of Contents

1. Executive Summary

2. Introduction

3. Global Advertising Market

  • 3.1. Current and Historical Market Trends
  • 3.2. Performance of Various Segments
  • 3.3. Performance of Various Regions
  • 3.4. Key Players and their Market Shares
  • 3.5. Market Forecast

4. Global Advertising Market: Industry Analysis

  • 4.1. Strengths
  • 4.2. Weaknesses
  • 4.3. Opportunities
  • 4.4. Threats

5. Global Advertising Market: Industry Performance

  • 5.1. Global Television Advertising Market
    • 5.1.1. Current and Historical Market Trends
    • 5.1.2. Performance of Various Segments
    • 5.1.3. Performance of Various Regions
    • 5.1.4. Contribution of Major Industries
    • 5.1.5. Top Television Channels
    • 5.1.6. Market Forecast
  • 5.2. Global Print Advertising Market
    • 5.2.1. Current and Historical Market Trends
    • 5.2.2. Newspaper Advertising Market
      • 5.2.2.1. Current and Historical Market Trends
      • 5.2.2.2. Major Newspapers: Performance by Readership
      • 5.2.2.3. Market Forecast
    • 5.2.3. Magazine Advertising
      • 5.2.3.1. Current and Historical Market Trends
      • 5.2.3.2. Major Magazines: Performance by Readership
      • 5.2.3.3. Market Forecast
    • 5.2.4. Contribution of Major Industries
    • 5.2.5. Market Forecast
  • 5.3. Global Radio Advertising Market
    • 5.3.1. Current and Historical Trends
    • 5.3.2. Performance by Region
    • 5.3.3. Contribution of Major Industries
    • 5.3.4. Market Forecast
  • 5.4. Global Outdoor Advertising Market
    • 5.4.1. Current and Historical Market Trends
    • 5.4.2. Performance of Various Segments
    • 5.4.3. Contribution of Major Industries
    • 5.4.4. Market Forecast
  • 5.5. Global Internet Advertising Market
    • 5.5.1. Current and Historical Market Trends
    • 5.5.2. Performance of Various Regions
    • 5.5.3. Search Advertising Market
      • 5.5.3.1. Current and Historical Market Trends
      • 5.5.3.2. Market Forecast
    • 5.5.4. Display Advertising Market
      • 5.5.4.1. Current and Historical Market Trends
      • 5.5.4.2. Market Forecast
    • 5.5.5. Classified Advertising Market
      • 5.5.5.1. Current and Historical Market Trends
      • 5.5.5.2. Market Forecast
    • 5.5.6. Video Advertising Market
      • 5.5.6.1. Current and Historical Market Trends
      • 5.5.6.2. Market Forecast
    • 5.5.7. Contribution of Major Industries
    • 5.5.8. Most Visited Websites
    • 5.5.9. Market Forecast
  • 5.6. Global Mobile Advertising Market
    • 5.6.1. Current and Historical Market Trends
    • 5.6.2. Performance of Various Regions
    • 5.6.3. Contribution of Major Industries
    • 5.6.4. Market Forecast
  • 5.7. Global Cinema Advertising Market
    • 5.7.1. Current and Historical Market Trends
    • 5.7.2. Performance of Various Regions
    • 5.7.3. Contribution of Major Industries
    • 5.7.4. Market Forecast

6. Global Advertising Market: Top Players

  • 6.1. WPP Group PLC
  • 6.2. Omnicom Group
  • 6.3. Publicis Groupe
  • 6.4. Interpublic Group of Companies
  • 6.5. Dentsu

List of Figures

  • Figure 3-1: Global: Advertising Market: Sales Value (in US$ Billion), 2007-2014
  • Figure 3-2: Global: Advertising Market: Breakup by Segment (in %), 2014
  • Figure 3-3: Global: Advertising Market: Regional Breakup by Value (in US$ Billion), 2007 & 2014
  • Figure 3-4: Global: Advertising Market: Regional Breakup (in %), 2014
  • Figure 3-5: Global: Advertising Market: Share of Key Players (in %), 2014
  • Figure 3-6: Global: Advertising Market Forecast: Sales Value (in US$ Billion), 2015-2020
  • Figure 3-7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2020
  • Figure 3-8: Global: Advertising Market Forecast: Regional Breakup by Value (in US$ Billion), 2015 & 2020
  • Figure 3-9: Global: Advertising Market Forecast: Regional Breakup (in %), 2020
  • Figure 4-1: Global: Advertising Market: SWOT Analysis
  • Figure 5-1: Global: Television Advertising Market: Sales Value (in US$ Billion), 2007-2014
  • Figure 5-2: Global: Television Advertising Market: Breakup by Segment (in %), 2014
  • Figure 5-3: Global: Television Advertising Market: Regional Breakup by Value (in US$ Billion), 2014
  • Figure 5-4: Global: Television Advertising Market: Regional Breakup (in %), 2014
  • Figure 5-5: Global: Television Advertising Market: Breakup by Industries (in %), 2014
  • Figure 5-6: Global: Television Advertising Market Forecast: Sales Value (in US$ Billion), 2015- 2020
  • Figure 5-7: Global: Television Advertising Market Forecast: Sales Value by Segment (in US$ Billion),
  • Figure 5-8: Global: Print Advertising Market: Sales Value (in US$ Billion), 2007-2014
  • Figure 5-9: Global: Print Advertising Market: Breakup by Segment (in %), 2007-2014
  • Figure 5-10: Global: Newspaper Advertising Market: Sales Value (in US$ Billion), 2007-2014
  • Figure 5-11: Global: Circulation Revenue of Newspapers (in US$ Billion), 2007 & 2014
  • Figure 5-12: Global: Newspaper Advertising Market Forecast: Sales Value (in US$ Billion), 2015-2020
  • Figure 5-13: Global: Magazine Advertising Market: Sales Value (in US$ Billion), 2007-2014
  • Figure 5-14: Global: Circulation Revenue of Magazines (in US$ Billion), 2007 & 2014
  • Figure 5-15: Global: Magazine Advertising Market: Sales Value (in US$ Billion), 2015-2020
  • Figure 5-16: Global: Print Advertising Market Forecast: Sales Value (in US$ Billion), 2015-2020
  • Figure 5-17: Global: Print Advertising Market Forecast: Breakup by Segment (in %), 2015-2020
  • Figure 5-18: Global: Radio Advertising Market: Sales Value (in US$ Billion), 2007-2014
  • Figure 5-19: Global: Radio Advertising Market: Regional Breakup by Value (in US$ Billion), 2014 & 2020
  • Figure 5-20: Global: Radio Advertising Market: Regional Breakup (in %), 2014
  • Figure 5-21: Global: Radio Advertising Market Forecast: Sales Value (in US$ Billion), 2015-2020
  • Figure 5-22: Global: Outdoor Advertising Market: Sales Value (in US$ Billion), 2007-2014
  • Figure 5-23: Global: Outdoor Advertising Market: Regional Breakup by Value, 2014 & 2020
  • Figure 5-24: Global: Outdoor Advertising Market: Breakup by Region (in %), 2014
  • Figure 5-25: Global: Outdoor Advertising Market: Breakup by Segment (in %), 2014
  • Figure 5-26: Global: Outdoor Advertising Market Forecast: Sales Value (in US$ Billion), 2015-2020
  • Figure 5-27: Global: Internet Advertising Market: Sales Value (in US$ Billion), 2007-2014
  • Figure 5-28: Global: Internet Advertising Market: Breakup by Segment (in %), 2014
  • Figure 5-29: Global: Internet Advertising Market: Regional Breakup by Value (in US$ Billion), 2014 & 2020
  • Figure 5-30: Global: Internet Advertising Market: Regional Breakup (in %), 2014
  • Figure 5-31: Global: Search Advertising Market: Sales Value (in US$ Billion), 2007-2014
  • Figure 5-32: Global: Search Advertising Market Forecast: Sales Value (in US$ Billion), 2015-2020
  • Figure 5-33: Global: Display Advertising Market: Sales Value (in US$ Billion), 2007-2014
  • Figure 5-34: Global: Display Advertising Market Forecast: Sales Value (in US$ Billion), 2015-2020
  • Figure 5-35: Global: Classified Advertising Market: Sales Value (in US$ Billion), 2007-2014
  • Figure 5-36: Global: Classified Advertising Market Forecast: Sales Value (in US$ Billion), 2015-2020
  • Figure 5-37: Global: Video Advertising Market: Sales Value (in US$ Billion), 2007-2014
  • Figure 5-38: Global: Video Advertising Market Forecast: Sales Value (in US$ Billion), 2015-2020
  • Figure 5-39: Global: Internet Advertising Market Forecast: Sales Value (in US$ Billion), 2015-2020
  • Figure 5-40: Global: Mobile Advertising Market: Sales Value (in US$ Billion), 2007-2014
  • Figure 5-41: Global: Mobile Advertising Market: Breakup by Segment (in %), 2014
  • Figure 5-42: Global: Mobile Advertising Market: Regional Breakup by Value (in US$ Billion), 2014 & 2020
  • Figure 5-43: Global: Mobile Advertising Market: Regional Breakup (in %), 2014
  • Figure 5-44: Global: Mobile Advertising Market Forecast: Sales Value (in US$ Billion), 2015-2020
  • Figure 5-45: Global: Cinema Advertising Market: Sales Value (in US$ Billion), 2007-2014
  • Figure 5-46: Global: Cinema Advertising Market: Regional Breakup by Value (in US$ Billion), 2014 & 2020
  • Figure 5-47: Global: Cinema Advertising Market: Regional Breakup (in %), 2014
  • Figure 5-48: Global: Cinema Advertising Market Forecast: Sales Value (in US$ Billion), 2015-2020

List of Tables

  • Table 1-1: Global: Advertising Market: Sales Value (In US$ Billion), 2013 & 2014
  • Table 1-2: Global: Advertising Market: Sales Value (In US$ Billion), 2015-2020
  • Table 5-1: Global: Television Advertising Market: Revenue of Top Channels (in US$ Billion), 2014
  • Table 5-2: Global: Newspaper Advertising Market: Top Newspapers by Readership (in Million), 2014
  • Table 5-3: Global: Magazine Advertising Market: Top Magazines by Readership (in Million), 2014
  • Table 5-4: USA: Radio Advertising Market: Top Radio Stations by Listeners (in Thousand), 2014
  • Table 5-5: USA: Radio Advertising Market: Breakup by Industries, 2012 & 2013
  • Table 5-6: Global: Outdoor Advertising Market: Top Advertising Industries, 2014
  • Table 5-7: Global: Internet Advertising Market: Breakup by Industries (in %)
  • Table 5-8: Global: Internet Advertising Market: Most Visited Websites, 2014
  • Table 5-9: Global: Mobile Advertising Market: Breakup by Industries (in %), 2014
  • Table 5-10: Global: Cinema Advertising Market: Top Advertising Industries, 2014
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