E讀者產品的開發動向及市場規模預測：2009年至2013年

Abstract

In the e-reader market, Amazon.com is aggressively pushing its reading service business model, while other vendors have chosen other market development strategies. This report focuses on ten e-reader products released by six vendors, including: Amazon.com, Sony, Foxit, Endless Ideas, Bookeen, Tianjin Jinke. As part of this research, user evaluations and opinions of these e-reader products were collected, with 205 effective samples. Through a dummy variable multiple linear regression analysis model, e-reader prices and benefits are examined, in order to identify key product benefits that influence e-reader price differences. This provides understanding of consumers' usage preferences for e-readers. Furthermore, electronic content development in the book market is analyzed. Based on the product lifecycle theory, an e-reader market scale forecast model is created in order to provide a forecast of e-reader market scale for the period 2009-2013.

Table of Contents

• 1. Prices and Functions of Key E-Reader Vendors' Mainstream Models
• 2. Prices and Product Benefits of Key E-Reader Vendors' Mainstream Models
• 3. Price-Benefit Competitive Positioning of Key E-Reader Vendors' Mainstream Models
  • 3.1 High-price High-end: Kindle DX
  • 3.2 Low-price Mid-range to High-end: Kindle 2 & PRS-700
  • 3.3 Low-price Mid-range: PRS-505 & 505 BL
  • 3.4 High-price Mid- to Low-end: Hanlin V2
  • 3.5 Moderately Priced Low-end: Others
• 4. Book Market Development Trends
  • 4.1 US Book Market Sales
  • 4.2 Reading Habits of US Citizens Aged 15 and Older
• 5. E-Reader Market Scale Forecast, 2009-2013

• MIC Perspective
• Appendix

List of Topics

• 1. Specifications and key functions of ten e-reader products released by six vendors, including: Amazon.com, Bookeen, Endless Ideas, Foxit, Sony, Tianjin Jinke
• 2. Product benefits of e-reader products as perceived by users and the influence of these product benefits on e-reader prices
• 3. Price-benefit competitive positioning of key e-reader vendors' mainstream models
• 4. Book market trends, including total sales value in the book market and reading habits of consumers
• 5. E-reader market scale forecast for the period 2009-2013, including shipment volume, shipment value and e-reader display size share forecast
• 6. Companies and organizations analyzed or mentioned in the report include: Amazon.com, Bookeen, Endless Ideas, Foxit, Sony, Tianjin Jinke

List of Tables

• Table 1. Prices and Functions of Key E-Reader Vendors' Mainstream Models
• Table 2. Product Benefits Featuring Significant Explanatory Power with Respect to the Price of Key E-Reader Vendors' Mainstream Models
• Table 3. US Book Market Sales Value by Category, 2003 - 2008
• Table 4. E-Reader Product Lifecycle Scenario, 2008 - 2013

List of Figures

• Figure 1. Display Specifications of Key E-Reader Vendors' Mainstream Models
• Figure 2. Price-Benefit Competitive Positioning of Key E-Reader Vendors' Mainstream Models
• Figure 3. US Book Market Sales Value, 2002 - 2008
• Figure 4. US Book Market Sales Value Share by Category, 2002 - 2008
• Figure 5. Leisure Time Spent on Reading Activities Each Day among US Citizens Aged 15 and Older by Age Group, 2006 - 2008
• Figure 6. Primary Activity Time Spent on Work and Education Activities Each Day among US Citizens Aged 15 and Older by Age Group, 2006 - 2008
• Figure 7. Development Status of E-Reader in Product Lifecycle
• Figure 8. Worldwide E-Reader Shipment Volume Forecast, 2009 - 2013
• Figure 9. Worldwide E-Reader Shipment Volume Share Forecast by Display Size, 2009 - 2013
• Figure 10. Worldwide E-Reader Shipment Value Forecast, 2009 - 2013
• Figure 11. Product Benefit Changes of Key E-Reader Vendors' Mainstream Models
• Figure 12. E-Reader Application Fields