中國組裝電腦及仿冒Netbook電腦︰ 現況及對未來市場之影響

Abstract

White-box and counterfeit netbook PC companies in China have tried to take advantage of the netbook PC market wave and push their own netbook PC products. Until now, white-box and counterfeit netbook PC market development has been volatile: many companies have entered this market, while at the same time many companies have exited. This report examines the current development status of Chinese white-box and counterfeit netbook PCs and analyzes their future impact on the netbook PC and notebook PC industry.

Table of Contents

• 1. Current Development of White-box and Counterfeit Netbook PCs in China
  • 1.1 Background
    • 1.1.1 White-box and Counterfeit Netbook PC Market Development Volatile
    • 1.1.2 Chinese Government Aims to Upgrade White-box and Counterfeit Product Industries
• 2. Copying the Success Model of Black-market Mobile Phones Not Easy
  • 2.1 Key Success Factors for Black-market Mobile Phones
    • 2.1.1 Low-cost Strategies
    • 2.1.2 Short Time-to-Market
    • 2.1.3 Aggressive Attitude by Distribution Channels
  • 2.2 Challenges for White-box and Counterfeit Netbook PCs
    • 2.2.1 Technology Barriers
    • 2.2.2 Potential Market Volume
    • 2.2.3 Consumer Behavior
    • 2.2.4 Threats from Branded Products
• 3. Impact of Chinese White-box and Counterfeit Netbook PCs on Netbook/Notebook PC Brands, Contract Manufacturers, Component Suppliers
  • 3.1 Brands
    • 3.1.1 Near-term Future
    • 3.1.2 Mid-term Future
    • 3.1.3 Long-term Future
  • 3.2 Contract Manufacturers
    • 3.2.1 Near-term Future
    • 3.2.2 Mid-term Future
    • 3.2.3 Long-term Future
  • 3.3 Component Suppliers
    • 3.3.1 Near-term Future
    • 3.3.2 Mid-term Future
    • 3.3.3 Long-term Future
• 4. Conclusion
  • 4.1 Chinese White-box and Counterfeit Netbook PCs Cannot Fully Copy Success Model of Black-market Mobile Phones
  • 4.2 Impact on Netbook PC/Notebook PC Industry Expected to Be Limited in Near-term Future; In Long-term Future, Potential Impact on Notebook PC Contract Production
• Appendix

List of Topics

• 1. Background of Chinese white-box and counterfeit netbook PC product companies
• 2. Current development of Chinese white-box and counterfeit netbook PC products, including product development, competition with branded products etc.
• 3. Challenges for the development of Chinese white-box and counterfeit netbook PC products, including technology barriers, limited market volume potential, consumer usage models and consumer expectations, and price competitiveness of branded products
• 4. Near-, mid- and long-term future impact of Chinese white-box and counterfeit netbook PC products on netbook/notebook PC brands, contract manufacturers and component suppliers
• 5. Companies and organizations analyzed or mentioned in the report include: Acer, Asus, Axus, Compal, CZCTech, FIC, Gigabyte, Great Wall, Intel, Lengda, Lenovo, Mediatek, MSI, Quanta, Topstar, VIA

List of Tables

• Table 1. Types of Companies in the Netbook PC Industry
• Table 2. Impact of Chinese White-box and Counterfeit Netbook PCs on Existing Netbook/Notebook PC Industry