中國網路購物市場：現況及今後的發展可能性 是由出版商Market Intelligence & Consulting Institute (MIC)在2009年06月所出版的。
這份英文市場調查報告書包含20 pages 價格從美金2020起跳。
本報告書內容包括：中國網路購物市場的發展動向調查分析、市場背景、發展的影響因素、主要網站的收益模式、交易規模、成長預測等。內容綱要摘記如下：
第1章 中國網路購物市場：發展的里程碑
第2章 中國網路購物市場的發展潛力
第3章 中國網路購物市場中的競爭
第4章 中國網路購物市場的主要企業
- Taobaocom
- 發展背景
- 收益模式
- 服務類型
- 現在的營運狀況
- SWOT分析
- 預測
- Joyo Amazon
- 發展背景
- 收益模式
- 服務類型
- 現在的營運狀況
- SWOT分析
- 預測
附錄
圖
- 中國網路購物市場的交易金額：2006年至2010年
- 中國網路購物市場的市場佔有率：業態別（B2C / C2C）：2006年至2011年
- 中國網路購物市場的使用者規模：2007年至2012年
- 中國B2C網路購物市場的市場佔有率：企業別：2008年
- 中國C2C網路購物市場的市場佔有率：企業別：2008年
- Taobaocom的收益模式
- Taobaocom的交易金額：2004年至2008年
- Taobaocom的登錄使用者人數：2004年至2008年
- 平均每位使用者的交易金額：2004年至2008年
- Joyo Amazon的收益模式
- Joyo Amazon網站的交易金額：2006年至2008年
表
- 中國網路購物市場發展的主要里程碑
- 中國網路購物市場發展的影響因素
- Taobaocom的發展的主要里程碑
- Taobaocom的服務概要
- Taobaocom的SWOT分析
- Joyo Amazon發展的主要里程碑
- Joyo Amazon的SWOT分析
Abstract
With the increase in China' s Internet penetration rate and the growth of
average incomes in the country, the online shopping sector in China has been
developing strongly. This report analyzes the current development of China' s
online shopping sector, examining major historical milestones, future market
potential and competition trends. The report also analyzes the operations of
two leading companies in China' s online shopping sector: Taobao.com and Joyo
Amazon.
Table of Contents
- 1. Development Milestones of China' s Online Shopping Sector
- 2. Future Development Potential of China' s Online Shopping Market
- 3. Competition in China' s Online Shopping Sector
- 4. Leading Companies in China' s Online Shopping Sector
- 4.1 Taobao.com
- 4.1.1 Development Background
- 4.1.2 Profit Model
- 4.1.3 Types of Services
- 4.1.4 Current State of Operations
- 4.1.5 SWOT Analysis
- 4.1.6 Outlook
- 5.1 Joyo Amazon
- 5.1.1 Development Background
- 5.1.2 Profit Model
- 5.1.3 Types of Services
- 5.1.4 Current Status of Operations
- 5.1.5 SWOT Analysis
- 5.1.6 Outlook
- Appendix
List of Topics
- Past development of China' s online shopping sector, including key
companies' online shopping business development and growth
- Future development potential of China' s online shopping market, including
forecasts for the total transaction value in the online shopping market,
market share by business type (B2C / C2C), online shopping user scale, and key
factors influencing market development
- Key players' market shares in China' s B2C and C2C online shopping sectors
- Taobao.com and Joyo Amazon' s online shopping business development in
China, including profit models, types of services offered, value of
transactions on their online shopping websites, user scales, SWOT analysis,
and future outlook
- Companies and organizations analyzed or mentioned in the report include:
8848, 139shop.com, 360buy.com, 99read.com, Alibaba, Alimama, Amazon, Baidu,
dangdang.com, eachnet.com, eBay, Joyo Amazon, Joyo.com, Kingsoft, M18.com,
menglu.com, paipai.com, redbaby.com.cn, store.sohu.com, Taobao Mall,
Taobao.com, Tencent, Tiger Fund, Tom Online, Vancl, yipai.com
List of Tables
- Table 1: Major Milestones in the Development of China' s Online Shopping
Sector
- Table 2: Key Factors Influencing the Development of China' s Online
Shopping Market
- Table 3: Major Milestones in Taobao.com' s Development
- Table 4: Overview of Taobao.com' s Services
- Table 5: Taobao.com SWOT Analysis
- Table 6: Major Milestones in Joyo Amazon' s Development
- Table 7: Joyo Amazon SWOT Analysis
List of Figures
- Figure 1: Value of Transactions in China' s Online Shopping Market, 2006 -
2010
- Figure 2: China' s Online Shopping Market Share by Business Type (B2C /
C2C), 2006 - 2011
- Figure 3: China' s Online Shopping Market User Scale, 2007 ?2012
- Figure 4: China B2C Online Shopping Market Share by Company, 2008
- Figure 5: China C2C Online Shopping Market Share by Company, 2008
- Figure 6: Taobao.com' s Profit Model
- Figure 7: Value of Transactions on Taobao.com, 2004 - 2008
- Figure 8: Registered Users on Taobao.com, 2004 - 2008
- Figure 9: Average Transaction Value per User on Taobao.com, 2004 ?2008
- Figure 10: Joyo Amazon' s Profit Model
- Figure 11: Value of Transactions on Joyo Amazon Website, 2006 - 2008
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