Abstract
End-market consumer demand in the first half of 2009 is being affected by the
global financial crisis, and global notebook PC development is moving towards
lower prices. The first half of the year is also the traditional off-season
for notebook PCs, and upstream industry companies, brand-name vendors and
distributors are all focusing on when market demand will rebound. The CULV
platform announced by Intel at the end of the first quarter has caught the
attention of the industry. CULV platform product prices are considerably lower
than previous products, and the industry is paying close attention to whether
CULV will be able to challenge to the long-held concept in the notebook PC
market that thin and lightweight design equals high prices. This report will
analyze the strategic implications of Intel' s CULV platform.
Table of Contents
1. Foreword
2. Intel CULV Platform Product Specifications
- 2.1 CULV Functions
- 2.2 CULV Product Prices
3. Key Components of CULV Platform Products
- 3.1 Panel
- 3.2 Casing
- 3.3 PCB
- 3.4 Battery
- 3.5 Storage
- 3.6 Conclusion
- MIC Perspective
Appendix
List of Topics
- CULV platform notebook PC features and pricing
- Key components used in CULV platform notebook PCs and different product
mixes based on component selection
- Impact of the CULV platform on the industry and market, including Intel' s
competition with the AMD Yukon, the positioning of the Intel Atom, and CULV
market segmentation
- Companies and organizations analyzed or mentioned in the report include:
Acer, AMD, Asus, Dell, HP, Intel, Lenovo, MSI
List of Tables
- Table 1 Comparison of Intel CULV Series Platform Features
- Table 2 Cost Comparison between Non-CULV Platform Notebook PC and CULV
Platform Notebook PC (13" Notebook PC)
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