Abstract
The vertically integrated business models adopted by most PDP TV vendors have
made it difficult for these companies to achieve the same wide range of
product types and effective marketing methods as LCD TV vendors. In the past,
the larger screen size of PDP TVs as compared to LCD TVs meant that the two
product types were not in direct competition with one another. Recently,
however, as LCD TVs have grown larger, PDP TV and LCD TV have come into direct
competition with one another. The leading PDP TV vendors have begun to
implement various initiatives in response to the growing competition from LCD
TVs. This report analyzes the strategic significance of these moves from the
point of view of both the individual companies concerned and the PDP TV
industry as a whole.
Table of Contents
1. Current Development of the Global PDP TV Industry
2. The Challenges Facing PDP TV
- 2.1 Low-price Competition from LCD TVs
- 2.2 Improving Luminous Efficacy is Key
3. Strategies Adopted by Leading PDP Panel and TV Vendors
- 3.1 PDP Panel
- 3.1.1 Japanese, Korean Makers Adopt Differing Approaches to Capacity
Expansion
- 3.1.2 Efforts to Improve PDP Technology Focus on Luminous Efficacy
- 3.2 PDP TV Set
- 3.2.1 Two Major Groups of Vendors in Terms of Product Strategy
- 3.2.2 Expanding the Range of Sizes Available
4. Key Trends in PDP TV Development
- 4.1 Emergence of Horizontal Division of Labor Marks Beginning of New Era
for the Industry
- 4.1.1 Formation of Panel Supply Alliances
- 4.1.2 Formation of Industry Alliances Stimulates Growth of the PDP TV
Market
- 4.2 Image Quality and Environmental Issues are Driving New Product
Development
- 4.2.1 Improvements in Luminescence Technology
- 4.2.2 New Emphasis on Energy-efficient, Slim, Lightweight, Attractive
Displays
MIC Perspective
Appendix
List of Figures
- Figure 1. Leading Flat-panel TV Vendors' Shipment Share by PDP TV and LCD
TV, 2007
- Figure 2. PDP TV Cost Structure
- Figure 3. Leading TV Vendors' PDP TV Product Strategies
- Figure 4. The Changing PDP TV Industry
- Figure 5. Outlook for PDP TV Technology Development
List of Tables
- Table 1. Specifications for Large-sized FPD TVs Currently in Mass
Production
- Table 2. Leading PDP TV Vendors' Strategies in Response to Industry
Challenges
- Table 3. Major PDP TV Industry Alliances
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