Abstract
The launch of Asus' Eee PC in October 2007 marked the emergence of a new price
segment and new product specifications significantly different from
traditional notebook PCs. The new wave of interest in low-price mini notebook
PCs has led the world' s three leading PC vendors to adjust their product
strategies and begun to develop mini notebook PC products of their own. This
report examines low-price mini notebook PC product trends and strategies
adopted by different vendors. The report also examines future technology
trends which will play an important role in low-price mini notebook PC
development.
Table of Contents
List of Topics
Examines low-price mini notebook PC development, including product
specifications, strategies of vendors such as Asus, HP, Intel and FIC,
distribution channels, and cross-industry collaboration projects for these
products. Analyzes trends which will play an important role in the future
development of low-price mini notebook PCs.
Table of Contents
- 1. Overview of Low-price Mini Notebook PC Development
- 1.1 Drive to Combat Digital Divide Provided Initial Impetus for
Emergence of Low-price Mini Notebook PC
- 1.2 US$100 Laptop Concept Sparks Development of Low-price Mini Notebook
PCs
- 1.3 Emergence of the Eee PC Encourages Leading PC Vendors to Follow Suit
- 1.4 Two Distinct Market Segments: Educational Sector in Developing
Nations, Mass Market in Developed Nations
- 2. Vendors' Low-price Mini Notebook PC Product Development Strategies
- 2.1 Three Basic Target Markets: Education Sector, Home Users, and
Business Users
- 2.2 Mainstream Specifications Include XP OS with Low-Energy-Consumption
CPU
- 2.3 Shift in Emphasis Away from Price Competition
- 2.4 Distribution Channels Include both Government Tenders and Regular
Retail Channels
- 2.5 Collaborative Market Development to Create a Win-win Situation
- 2.6 Making Consumer Experience the Basis for Product Development
- 2.7 Growth Key Shifts to Retail Sales in Mature Markets
- 3. Future Trends in Low-price Mini Notebook PCs
- 3.1 The Education Sector Demands Durability
- 3.2 Focus on Networking and Multimedia Applications for the Home User
Market
- 3.3 Emphasis on Mobility in the Business User Market
- 3.4 Wintel Continues to Dominate Development of Key Technologies
- 3.4.1 Emergence of Energy-efficient CPUs
- 3.4.2 Microsoft XP OS Becoming More Widely Used
- 3.4.3 8.9-inch Screen to Become Market Mainstream
- 3.4.4 Bundling Mobile, WiMAX Services; Strengthening Internet Functions
- 4. Appendix
List of Tables
- Table 1 Worldwide ICT Development in 2004
- Table 2 Launch Dates of Low-price Mini Notebook PC Products by the
World' s Leading Notebook PC Vendors
- Table 3 Low-price Mini Notebook PC Product Specifications for Different
Target Markets
- Table 4 Low-priced Mini Notebook PC Product Specifications
- Table 5 Low-price Mini Notebook PC Product Strategies
List of Figures
- Figure 1 Operating Systems and CPUs Used in Low-price Mini Notebook PCs
- Figure 2 Future Technology Development for Low-price Mini Notebook PCs
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