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市場調查報告書
2G/3G的開發二重奏：2008年China Mobile的主要策略
2G/3G Development Duet: China Mobile's Key Strategies in 2008
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2G/3G的開發二重奏：2008年China Mobile的主要策略 是由出版商Market Intelligence & Consulting Institute (MIC)在2008年06月所出版的。
這份英文市場調查報告書包含31 pages 價格從美金2280起跳。
China Mobile是全球最大行動市場中國知名的行動通訊業者。中國的行動合約人數在2007年12月達到3億6900萬人。預測China Mobile在地方增加2G簽約人數的同時，在都市地區則努力提高3G的普及率。
本報告書內容包括：2008年China Mobile的商業策略分析、行動服務、地區性發展、網路高度化、未來動向、市場課題等。內容綱要摘記如下：
第1章 中國通訊產業概要
第2章 中國行動市場現況
第3章 行動服務策略
- 附加價値服務發展
- 無線音樂俱樂部
- 行動銀行服務
- 行動股市
- 行動搜尋
- 行動電子信箱
- Fetion
- 行動內容管理
- Chine Mobile及內容提供業者之間的直接合作
- 針對服務業者的新政策
- 服務費修正
第4章 行動電話的客置化政策
- "Xinji"手機重新發行
- GSM雙待手機
- TD-SCDMA行動電話
第5章 地區性發展策略
第6章 網路高度化策略
- GSM網路
- EDGE網路
- IP核心網路
- TD-SCDMA網路
MIC預測
附錄
圖表一覽
Abstract
China Mobile is a leading mobile operator in China and has the world' s largest
subscriber base, reaching 369 million as of the end of December 2007. This
report examines China Mobile' s business strategies in 2008 including mobile
services, regional expansion, and network upgrading. The report finds that,
after industry restructuring, China Mobile is expected to continue its efforts
to boost 3G penetration rates in metropolitan areas, while continuing to
increase 2G subscriber numbers in rural China.
Table of Contents
- 1. Overview of the Chinese Telecom Industry
- 2. Current Status of China Mobile
- 3. Mobile Services Strategy
- 3.1 Expansion of Value-Added Services
- 3.1.1 Wireless Music Club
- 3.1.2 Mobile Banking Service
- 3.1.3 Mobile Stock
- 3.1.4 Mobile Search
- 3.1.5 Mobile Mailbox
- 3.1.6 Fetion
- 3.2 Mobile Content Management
- 3.2.1 Direct Cooperation between China Mobile and Content Providers
- 3.2.2 New Policy for Service Providers
- 3.3 Service Charge Adjustments
- 4. Mobile Phone Customization Strategy
- 4.1 Re-release of the "Xinji" Handsets
- 4.2 GSM Dual-Standby Phones
- 4.3 TD-SCDMA Mobile Phones
- 5. Regional Expansion Strategy
- 5.1 Rural Markets
- 5.2 Sales Channels
- 5.3 Overseas Expansion
- 6. Network Upgrading Strategy
- 6.1 GSM Networks
- 6.2 EDGE Networks
- 6.3 IP Core Network
- 6.4 TD-SCDMA Network
- MIC Perspective
- Appendix
List of Topics
Overview of the Chinese telecommunications industry; current status of China
Mobile and its development strategies in 2008 including mobile services,
regional expansion, and network upgrading; future trends and challenges for
China Mobile.
List of Tables
- Table 1. China Mobile' s Value-Added Services
- Table 2. China Mobile' s Mobile Banking Service
- Table 3. China Mobile Dual GSM Customized Mobile Phones
- Table 4. China Mobile and Distributor Cooperation
- Table 5. China Mobile TD-SCDMA Equipment Bid Results, 2007
List of Figures
- Figure 1. China Mobile and China Unicom' s Subscriber Base by Technology,
1Q 2005 - 4Q 2007
- Figure 2. China Mobile' s Revenue, 1Q 2005 - 3Q 2007
- Figure 3. China Mobile' s Net Profit, 1Q 2005 - 3Q 2007
- Figure 4. China Mobile' s Subscriber Growth, 2001 - 2007
- Figure 5. China Mobile' s 2007 GSM Contract Partners
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