巴西電腦市場現況及預測 是由出版商Market Intelligence & Consulting Institute (MIC)在2007年11月所出版的。
這份英文市場調查報告書包含27 pages 價格從美金1860起跳。
Abstract
In the past, the Brazilian PC market was burdened with heavy taxes, leading to
the rise of the gray market. This has been hindering the growth of many PC
companies in Brazil. However, the Brazilian government has taken several
measures to promote its IT industries, such as its efforts to reduce taxes. In
addition, as Brazilian incomes are rising, the demand for PCs is expected to
continue booming, creating new market opportunities for PC vendors. This
report will analyze Brazil' s social and economic structure and its impact on
the country' s PC market, and also examine market segmentation, product
structure, price point, and distribution channels in a bid to identify the
future development trends and opportunities in the Brazilian PC market.
Table of Contents
List of Topics
The social and economic environment of Brazil, including its population
distribution, consumer spending, and currency exchanges rate trend; overview
of the Brazilian PC market, with analysis of market segments, CPU
architecture, price structure and distribution channels.
- The Social and Economic Environment of Brazil
- Social Environment
- Economic Environment
- Internet and PC Penetration Rates Rising
- Gov' t Policy Focuses on Reducing Taxes
- Effects of Environmental Factors on the PC Market
- Overview of the Brazilian PC Market
- Current Status of the PC Market
- Market Segments
- CPU Architecture
- Price Structure
- Distribution Channels
- MIC Perspective
- Appendix
ABINEE, AMD, Carrefour, Casas Bahia, CCE, CNI, Dell, DIEESE, Dudony, Extra,
HP, IBGE, Intel, Itautec, Linux, Magazine Luiza, Microsoft, Ponto Frio,
Positivo, Telebrasil, Toshiba, Wal Mart
List of Tables
- Table 1: Population Distribution and Consumer Spending by Region in
Brazil
- Table 2: Household Distribution by Income Level in Brazil, 2007
- Table 3: Progressive Taxation in Brazil
- Table 4: Predicted National Income Growth in Brazil, 2007
- Table 5: The Brazilian Government Policy Development Timeline, 2001 -
2007
- Table 6: Number of the Major Desktop PC Makers' Products by CPU
Architecture in Brazil
- Table 7: Major Desktop PC Makers' Product Share by CPU Architecture in
Brazil
- Table 8: Number of Major Notebook PC Makers' Products by Screen Size
in Brazil
List of Figures
- Figure 1: Income Distribution and Consumer Spending by Class Level in
Brazil
- Figure 2: Currency Exchange Rate Trends in Brazil, 1999 - 2007
- Figure 3: Per Capita Income and Economic Growth in Brazil, 2003 - 2006
- Figure 4: The Brazilian PC Market Penetration Rates, 2003 - 2009
- Figure 5: Impact of the Socioeconomic Environment on the Brazilian PC
market
- Figure 6: Brazilian Overall PC Market Shipments, 2004 - 2007
- Figure 7: Brazilian Notebook and Desktop PC Shipments, 2005- 2007
- Figure 8: Brazilian PC Market Share by Market Segment, 2004 - 2007
- Figure 9: Brazilian Notebook and Desktop PC Market Share by Market
Segment, 2004 -2007
- Figure 10: Brazilian Notebook and Desktop PC Shipment Value and ASP,
2004 - 2007
- Figure 11: Brazilian Desktop PC Shipment Share by Prince Point, 2004 -
2007
- Figure 12: Brazilian Notebook PC Shipment Share by Price Point, 2004 -
2007
- Figure 13: The Brazilian PC Market Share by Channel Type
