歐洲行動通訊市場

Four years have elapsed since WCDMA service was launched in Western Europe in 2003. Although 3G has yet to become the mainstream mobile communications technology in the Western European market, the fall in the price of voice calls and in voice revenue has forced mobile operators in Western Europe to focus more heavily on their mobile data services; operators are hoping that 3G data services will boost further growth in the mobile communications market. With HSDPA technology providing higher transmission speeds, data charge rates falling, and Web 2.0 applications emerging, 2007 will see aggressive promotion of 3G/3.5G in the European market. This report examines the development of the European mobile communications market over the past few years and provides future trends for this market.

• Development of the European Mobile Communications Market
• Upgrading from 3G to 3.5G
• MVNOs, Fixed-line Operators Entering the Mobile Communications Market
• European Mobile Communications Subscriber Growth
• Further Market Growth Expected by 2010
• 3G/3.5G Subscriber Share Rising
• Pre-paid Subscribers Versus Contract Subscribers
• Mobile Communications Services in Europe
• Voice Service
• Data and Multimedia Services
• Emergence of New Services
• MIC Perspective
• Appendix

Current development and future trends of the European mobile communications market, including mobile network construction, mobile operators, and subscriber base; analysis of existing and emerging mobile services in Europe.

Arcor, Blacketty Mobilmedia, BT, Debitel, Deutsche Telekom, E-Plus, Freenet, Giesecke & Devrient, Google, HSBC, Hutchison, Mobilkom, Nokia, O2, Orange, Simyo, Tchibo Mobile, T-Com, Telefonica, TIM, T-Mobile, Veyon, Vodafone, Yahoo

• Figure 1 Mobile Phone Penetration Rates in Europe by Country, 1995 -2010
• Figure 2 Mobile Phone Subscriber Growth in Europe, 2005 -2010
• Figure 3 Mobile Communications Revenue in Europe by Service Type, 2005 -2010
• Figure 4 European Mobile Data Service Market Value by Service Type, 2007