Abstract
Mobile phone application ICs constitute a huge and highly attractive market.
In the past, this market was dominated by a handful of leading international
vendors, but recently new entrants have begun to enter the market. Several
leading Taiwanese IC design houses -including MediaTek, VIA, and Sunplus -have
been working actively to develop the mobile phone core IC market. They have
also adopted a low-price strategy for some products, thereby threatening the
dominance of the leading international IC vendors. This report analyses the
current state of leading Taiwanese mobile phone IC design houses, and seeks to
identify the key trends in the industry' s development.
Table of Contents
- MediaTek
- Operational Performance
- Business Strategy
- Product Development
- VIA
- Operational Performance
- Business Strategy
- Product Development
- Sunplus
- Operational Performance
- Business Strategy
- Product Development
- MIC Perspective
- Appendix
List of Topics
Current stsatus of worldwide and Taiwanese mobile phone markets; business
performance and product strategies of leading Taiwanese mobile phone IC design
houses, including MediaTek, VIA, and Sunplus; future development of Taiwanese
mobile phone IC design houses.
List of Tables
- Table 1 MediaTek' s Mobile Phone IC Products
- Table 2 VIA' s CDMA Mobile Phone Baseband IC Products
- Table 3 Sunplus' s Subsidiaries and their Business Scope
List of Figures
- Figure 1 MediaTek' s Mobile Phone IC Shipment Value, 1Q 2005 -4Q
2006
- Figure 2 MediaTek' s Revenue by Product Line-up, 1Q 2005 -4Q 2006
- Figure 3 MediaTek' s Mobile Phone IC Shipment Volume, 1Q 2005 -4Q
2006
- Figure 4 MediaTek' s Mobile Phone IC Shipment Share by Region, 2005
- 2010
- Figure 5 VIA' s Mobile Phone IC Shipment Value, 1Q 2005 -3Q 2006
- Figure 6 Sunplus' Mobile Phone IC Shipment Value, 1Q 2005 -4Q 2006
- Figure 7 Sunplus' Revenue by Product Line-up, 2003 - 2006
List of Companies
- ADI
- Agere
- Airoha
- BenQ
- Bird
- Eastcom
- ElecVision
- GMT
- Haier
- Inprocomm
- Inventec
- Konka
- Lenovo
- LG
- Longcheertel
- LSI Logic
- MediaTek
- Mobile Innovation
- Motorola
- Nokia
- NXP
- O2
- Obigo
- Orise Technology
- Philips
- PixArt
- Pixtel Communications
- Pollex
- Qualcomm
- Samsung
- Simcom
- Sony Ericsson
- Sunplus
- Sunplus Innovation Technology
- Sunplus mMobile
- TCL
- Telefonica
- TI
- Tianyu
- TIM
- TTPCom
- UbiNetics
- VIA
- VIA Telecom
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