Philips公司的數位相冊策略

Framing Innovation Philips' Strategies for Digital Photo Frames

出版商	Market Intelligence & Consulting Institute (MIC)
出版日期	2007年06月	商品編碼	55553
內容資訊	英文 12 pages
價格	US $ 1280 PDF by E-mail (Single User License) US $ 2560 PDF By E-mail (2-100 User License) US $ 3200 PDF By E-mail (100+ User License)

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Philips公司的數位相冊策略 是由出版商Market Intelligence & Consulting Institute (MIC)在2007年06月所出版的。這份英文市場調查報告書包含12 pages 價格從美金1280起跳。

In 2005 Philips launched its digital photo frames, which became a hit because of their simple exteriors, high quality displays, and their positioning as photo browsing and sharing devices. These products have inspired followers and sparked a trend that is still going strong today. Philips was not the first to release a digital photo frame, as both Kodak and Sony had already released similar products before 2005; but these companies exited the market when it failed to take off. It is surprising then that in these seemingly unfavorable market conditions Philips was able to develop a product that not only was successful but was the beginning of a wider market trend. This report investigates Philips' product value creation strategies for digital photo frames.

List of Topics

Analyzes research projects conducted by Philips related to digital photo frames, including the Vision of the Future project, the HomeLab project, and the Lifestyle Home project. Product concepts and product prototypes resulting from these projects are examined, as well as the user behavior research which was part of these projects. The ten digital photo frame products of Philips currently on the market and their specifications are also analyzed.

List of Tables

Table 1 Philips PhotoFrame Product Specifications
Table 2 Philips PhotoFrame Product Specifications (cont.)

List of Figures

Figure 1 Vision of the Future Project' s Four Major Living Environments
Figure 2 Vision of the Future Product Concepts and Prototypes
Figure 3 Vision of the Future Project: Interactive Picture Frame
Figure 4 Philips HomeLab Surveillance Cameras Monitor Usage Behavior of Test Subjects
Figure 5 Philips HomeLab Project Digital Photo Frame Prototype (Sepia)
Figure 6 Philips HomeLab Project Digital Photo Frame Prototype (MediaBubble)
Figure 7 Relation between Display Aspect Ratio and Panel Size and Resolution
Figure 8 Philips Lifestyle Home Project Photo Frame-like Prototype