Abstract
In 2005, the top five retail chain players in China were Gome, Suning, Yongle,
Five Star, and Dazhong. Of the five, Gome, Suning, and Yongle registered
growth rates exceeding 180% in 2005, with Suning achieving a growth rate as
high as 228%. This demonstrates the rapid growth of Chinese retail chains and
their emerging role as key players in the Chinese channel structure.
In 2006, the leading player Gome Electrical Appliances acquired Yongle, which
ranked third, while US retail player BestBuy gained control over the number
four player, Jiangsu Five Star Appliance. Moves like these induced alterations
in the Chinese channel structure. This report is dedicated to the analysis of
the development and current status of the major Chinese retail chain players.
Table of Contents
List of Topics:
Development of home appliance channels in China, including history, channel
structures, and major retail chains; overall deployment of Gome, Yongle,
Suning, Five Star, and Dazhong in China; sales performance of Gome, Yongle,
Suning, Five Star, and Dazhong, including breakdown by product type
List of Tables:
- Table 1 Categorizatio of Chinese Cities by Tier
- Table 2 Number of TVs per Hundred Households in China, 2005
- Table 3 Top Five Chinese Home Appliance Retail Chains, 2005
- Table 4 Gome' s Revenue Share and Gross Margin by Product Type, 2005
- Table 5 Gome' s and Yongle' s Retail Store Deployments in China
- Table 6 Suning' s Revenue Share and Gross Margin by Product Type, 1Q 2006
- 3Q 2006
- Table 7 Suning' s Revenue Share and Growth Rate by Region, 2005
- Table 8 Suning' s Deployment in China
- Table 9 Five Star' s Retail Store Deployment in China
- Table 10 Dazhong' s Retail Store Deployment in China
List of Figures:
- Figure 1 Chinese TV Market Channel Structures
- Figure 2 Gome' s Sales Revenue, 2002-3Q 2006
- Figure 3 Yongle' s Sales Revenue, 2002-2Q 2006
- Figure 4 Suning' s Sales Revenue, 2002-2006
- Figure 5 Dazhong' s Sales Revenue, 2001-2005
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