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市場調查報告書
中國液晶電視市場中東芝SONY松下電器的策略
Toshiba, Sony, and Panasonic's Strategies in the Chinese LCD TV Market
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中國液晶電視市場中東芝SONY松下電器的策略 是由出版商Market Intelligence & Consulting Institute (MIC)在2007年03月所出版的。
這份英文市場調查報告書包含16 pages 價格從美金1680起跳。
專門於資訊通訊技術領域調查分析及顧問服務的台灣市調公司 Institute for Information Industry（資策會，總公司: 台北）針對中國液晶電視市場中東芝・SONY・松下電器的策略進行調查分析，並出版報告書 "Toshiba, Sony, and Panasonic's Strategies in the Chinese LCD TV Market"。
本報告書內容包括：活躍於中國液晶（LCD）電視市場中的3家日本企業（東芝・SONY・松下電器）針對中國市場的液晶電視策略（產品・價格・行銷）及銷售成績等。內容綱要摘記如下：
- 東芝・SONY・松下電器在中國市場中的動向
- 東芝・SONY・松下電器針對中國市場的液晶電視策略
- 東芝・SONY・松下電器在中國市場中液晶電視的銷售成績
- 図表
- 東芝37吋液晶電視：在中國市場中的規格比較
- SONY BRAVIA 液晶電視系列
- 松下電器的32吋液晶電視：在中國市場中的規格比較
- 東芝・SONY・松下電器的產品在中國的定位
- 東芝・SONY・松下電器在中國市場中的液晶電視價格
- 中國市場中東芝的液晶電視產品線：尺寸・發售日期別
- 中國市場中東芝的液晶電視產品線：價格・尺寸別
- 中國市場中SONY的BRAVIA 液晶電視：價格・尺寸別
- 中國市場中松下電器的液晶電視產品線：尺寸・發售日期別
- 中國市場中松下電器的液晶電視產品線：價格・尺寸別
Abstract
Japanese brand names have always positioned themselves in the high-end segment
of the Chinese color TV market, and they have chosen to do the same with the
emerging LCD TV market in China. Toshiba, Sony, and Panasonic are currently
the three major Japanese players in the Chinese LCD TV market. While the
sequence by market share size is Toshiba, Sony, and Panasonic, Sony has the
most vigorous growth in market share. This report will analyze the LCD TV
strategies of these three brand-name players in China.
Table of Contents
List of Topics
Overall deployment of Toshiba, Sony, and Panasonic in China; Toshiba, Sony,
and Panasonic' s LCD TV strategies in China, including product strategy,
pricing strategy, marketing strategy; Toshiba, Sony, and Panasonic' s LCD TV
sales performance in China.
List of Tables
- Table 1 Comparison of Toshiba' s 37-inch LCD TV Specifications in China
- Table 2 Sony' s BRAVIA LCD TV Series
- Table 3 Comparison of Sony' s 32-inch LCD TV Specifications in China
- Table 4 Comparison of Panasonic' s 32-inch LCD TV Specifications in China
- Table 5 Toshiba, Sony, Panasonic' s LCD TV Product Positioning in China
- Table 6 Toshiba, Sony, Panasonic' s LCD TV Prices in China
List of Figures
- Figure 1 Toshiba' s LCD TV Product Line-up in China by Size and Launch Date
- Figure 2 Toshiba' s LCD TV Product Line-up in China by Price and Size
- Figure 3 Sony' s LCD TV Product Line-up in China by Size and Launch Date
- Figure 4 Sony' s BRAVIA LCD TVs in China by Price and Size
- Figure 5 Panasonic' s LCD TV Product Line-up in China by Size and Launch
Date
- Figure 6 Panasonic' s LCD TV Product Line-up in China by Price and Size
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