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市場調查報告書

台灣的行動付款:消費者偏好和行為分析

Taiwanese Mobile Payments: Consumer Preference and Behavior Analysis

出版商 Market Intelligence & Consulting Institute (MIC) 商品編碼 354747
出版日期 內容資訊 英文 24 Pages
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台灣的行動付款:消費者偏好和行為分析 Taiwanese Mobile Payments: Consumer Preference and Behavior Analysis
出版日期: 2016年03月18日 內容資訊: 英文 24 Pages
簡介

本報告以行動付款相關調查結果為基礎,提供台灣的行動付款用戶/非用戶的偏好和想法相關資料,以行動付款用戶的滿意度為焦點之系統性資訊。

第1章 台灣的行動付款市場發展

  • 調查手法和參與企業
  • 台灣消費者行動付款的偏好分析

第2章 用戶體驗分析

  • 行動付款的購買回數和金額

第3章 結論

附錄

詞彙表

企業清單

圖表

對象企業

  • 支付寶、財付通
目錄
Product Code: NARPT16031801

Driven by passion and efforts made by many global companies to use mobile payments, there are an increasing number of Taiwanese companies rushing into the arena and launching corresponding services. This report provides an overview of statistical outcomes of a survey conducted by MIC (Market Intelligence & Consulting Institute) to find out preferences and attitudes of Taiwanese mobile payment users and non-users towards mobile payments; examines the satisfaction levels of mobile payment users in an attempt to provide a demand-side analysis of mobile payments in Taiwan.

Table of Contents

1.Development of the Taiwanese Mobile Payment Market

  • 1.1 Research Methods and Participants
  • 1.2 Analysis of Taiwan Consumer Mobile Payment Preferences
    • 1.2.1 Preferred Payment Method by Transaction Type
    • 1.2.2 Mobile Payment Distribution by Age Group
    • 1.2.3 Intention and Preferred Payment Methods
    • 1.2.4 Consumer Preferences by Security Identification Method
    • 1.2.5 Influence Factors of Mobile Payments

2.User Experience Analysis

  • 2.1 Purchase Times and Amounts of Mobile Payments

3.Conclusion

  • Finding #1: Consumers' Perceptions of Mobile Payments Growing Strong
  • Finding #2: Millennial Consumers to Change the World of Mobile Payments in Taiwan
  • Finding #3: Security Remains a Key Concern for Mobile Payment Users and Non-users
  • Finding #4: Core Users Contribute Nearly 50% of Taiwan's Mobile Payment Market

Appendix

Glossary of Terms

List of Companies

List of Figures

  • Figure 1: Purchase Times and Amounts of Taiwanese Mobile Payment Users
  • Figure 2: Maximum Single Mobile Payment Amounts, 2014 vs. 2015
  • Figure 3: Most Recent Mobile Payment Time Periods

List of Tables

  • Table 1: Taiwanese Mobile Payment User Distribution by Age, 2014-2015
  • Table 2: Taiwanese Mobile Payment User Distribution by Living Area, 2014-2015
  • Table 3: Taiwanese Mobile Payment Users' and Non-users' Intention to Use Mobile Payments as the Main Form of Payment
  • Table 4: Taiwan Consumer Intention to Use Mobile Payments Instead of Cash or Credit/Debit Cards
  • Table 5: Taiwan Consumer Preferred Mobile Payment Method by Transaction Type
  • Table 6: Taiwan Consumer Preferred Mobile Payment Method by Security Identification Type
  • Table 7: Taiwan Consumer Willingness to Start or Continue Using Mobile Payments in the Future
  • Table 8: Possible Influence Factors of Consumers' Mobile Payment Adoption
  • Table 9: Consumer Preference of In-Store Mobile Payments

Companies covered

Alipay, Tenpay

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