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市場調查報告書

台灣的智慧穿戴式設備:品牌間的競爭與消費者偏好

Brand Competition and Consumer Preference of Smart Wearables in Taiwan

出版商 Market Intelligence & Consulting Institute (MIC) 商品編碼 351603
出版日期 內容資訊 英文 30 Pages
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台灣的智慧穿戴式設備:品牌間的競爭與消費者偏好 Brand Competition and Consumer Preference of Smart Wearables in Taiwan
出版日期: 2016年02月01日 內容資訊: 英文 30 Pages
簡介

本報告使用巨量資料分析技術,提供台灣的代表性的網際網路社群(Mobile01、LineQ、PTT) 上販售的主要的智慧穿戴式設備相關分析,各品牌、產品的購買意願和認知度,網際網路上受歡迎排行榜 (銷售額、提到的次數、品牌偏好、購買的影響要素、購買者的評論、意見領袖分析等計算),意見領袖的主要產品的檢討內容的資訊彙整,為您概述為以下內容。

第1章 摘要整理

  • 各品牌的排行榜/地位
  • 品牌的認知度
  • 意見領袖分析

第2章 分析目的

第3章 品牌、排行榜的追蹤調查

第4章 各品牌的認知度

  • Apple Watch:檢討
  • Garmin Fenix3:檢討
  • 小米 Mi Band:檢討
  • Samsung Gear S:檢討
  • ASUS ZenWatch:檢討
  • SONY SWR10:檢討
  • LG G Watch R:檢討
  • Jawbone UP24R:檢討
  • 聯想 Moto360:檢討

第5章 意見領袖分析

  • Apple Watch
  • Garmin
  • Mi Band

第6章 結論

  • 品牌間競爭分析
  • 消費者偏好分析

附錄

  • 詞彙表
  • 企業一覽

圖表一覽

目錄
Product Code: MCRPT16020102

Using big data analytics, this research covers all top smart wearable brands sold on Taiwan's major online discussion forums, Mobile01, LineQ and PTT, with following analysis dimensions: brand ranking by the number of items available, ranking by sales, number of times online users mention about a particular brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and analysis of opinion leaders. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.

Table of Contents

1. Executive summary

  • 1.1 Brand Position
  • 1.2 Brand Awareness
  • 1.3 Opinion Leader Analysis

2. Research Objective

3. Brand Position Tracking

4. Brand Awareness

  • 4.1 Apple Watch Reviews
  • 4.2 Garmin Fenix3 Reviews
  • 4.3 Xiaomi Mi Band Reviews
  • 4.4 Samsung Gear S Reviews
  • 4.5 ASUS ZenWatch Reviews
  • 4.6 Sony SWR10 Reviews
  • 4.7 LG G Watch R Reviews
  • 4.8 Jawbone UP24R Reviews
  • 4.9 Lenovo Moto360 Reviews

5. Opinion Leader Analysis

  • 5.1 Apple Watch
  • 5.2 Garmin
  • 5.3 Mi Band

6. Conclusion

  • 6.1 Brand Competition Analysis
  • 6.2 Consumer Preference Analysis

Appendix

Glossary of Terms

List of Companies

List of Topics

Overview of the sales of wearables models on Taiwan's major online discussion forums, including Mobile01, LineQ, and PTT, and includes sales volume ranking of Chinese, foreign, and Taiwanese models

Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mention a particular brand on Taiwanese online forums

Analysis of brand awareness, including major factors affecting purchase of top 5 bestsellers and user reviews from people who have bought and used them

Analysis of major opinion leader of Apple Watch, Garmin and Mi Band in Taiwanese online forums

List of Figures

  • Figure 1: Data Sources and Collection Methods
  • Figure 2: Online Visibility Ranking by Branded Vendor
  • Figure 3: Sentiment Ranking by Branded Vendor
  • Figure 4: Factors Affecting Purchase of Major Wearable Models
  • Figure 5: Factors Affecting the Purchase of Apple Watch
  • Figure 6: Factors Affecting Purchase of Garmin Fenix3
  • Figure 7: Factors Affecting Purchase of Xiaomi Mi Band
  • Figure 8: Factors Affecting Purchase of Samsung Gear S
  • Figure 9: Factors Affecting Purchase of ASUS ZenWatch
  • Figure 10: Factors Affecting Purchase of Sony SWR10
  • Figure 11: Factors Affecting Purchase of LG G Watch R
  • Figure 12: Factors Affecting Purchase of Jawbone UP24
  • Figure 13: Factors Affecting Purchase of Lenovo Moto360
  • Figure 14: The Distribution of Posts that Online Forum Users Have Mentioned about Apple Watch
  • Figure 15: Active Time Slots and Interest Areas of Apple Watch's Opinion Leader
  • Figure 16: The Distribution of Posts that Online Forum Users Have Mentioned about Garmin Watch
  • Figure 17: Active Time Slots and Interest Areas of Garmin Watch's Opinion Leader
  • Figure 18: The Distribution of Posts that Online Forum Users Have Mentioned about Mi Band
  • Figure 19: Active Time Slots and Interest Areas of Mi Band's Opinion Leader

List of Tables

  • Table 1: Opinion Leader Profile - Apple Watch
  • Table 2: Opinion Leader Profile - Garmin Watch
  • Table 3: Opinion Leader Profile - Mi Band

Companies covered

Apple, ASUS, Garmin, Jawbone, Lenovo, LG, LineQ, Mobile01, PTT, Samsung, Sony, Xiaomi

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