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市場調查報告書

全球和台灣的物理性零售業者之電子商務產業發展情形

Development of the Worldwide and Taiwanese Physical Retailer's E-Commerce Business

出版商 Market Intelligence & Consulting Institute (MIC) 商品編碼 347361
出版日期 內容資訊 英文 21 Pages
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全球和台灣的物理性零售業者之電子商務產業發展情形 Development of the Worldwide and Taiwanese Physical Retailer's E-Commerce Business
出版日期: 2015年12月15日 內容資訊: 英文 21 Pages
簡介

隨著全球各地電子商務市場持續成長,世界各國的物理性零售業者也開始將自家銷售管道從單只有實體店舖轉移到同時開設電子商務的型式。

本報告基於對全球各地121家零售業者所做的問卷調查,提供您電子商務產業的發展情形和服務內容 (宅配服務及其它),最新技術 (AR (擴增實境) 及其它) 的引進情形等相關分析,再彙整台灣國內的電子商務發展情形,及主要企業·產業 (百貨商店·超級市場·便利商店·倉庫等) 的具體配合措施狀況等資訊,為您概述為以下內容。

第1章 分析的背景情況

  • 品牌的選擇
  • 品牌的種類

第2章 網路購物·服務

  • 80%以上的企業提供網路購物·服務
  • 活用現有實體商品銷售管道的多重式發送/收據服務
    • 宅配服務
    • 快捷郵件 (即日發送) 服務
    • 網購店取 (網絡訂貨·商店領取服務)
    • 商店預留待取

第3章 行動電子商務

  • 90%以上的企業開發自家公司專用應用程式
  • 透過與新技術的組合之五花八門服務
    • 行動消費
    • 商店搜尋 (Store Locator)
    • 條碼掃描器
    • 影像搜尋
    • 採用了AR (擴增實境) 技術的「虛擬試衣間」
    • 附加價值型工具
    • 價格比較

第4章 台灣的零售業者趨勢

  • O2O的登場 (2014年)
  • 主要服務:虛擬流通管道和行動數據
    • 網購店取服務的物理性資源和與網路商店的融合
    • 活用行動應用程式的廣泛服務
  • MIC的見解
  • 透過物理性零售業者強化電子商務的措施
  • 伴隨O2O的發展,「數位思考」的必要性
  • 電子商務專業供應商發現競爭激烈
  • 附錄
  • 詞彙表
  • 企業一覽

圖的一覽

  • 物理性零售業者中,未參與電子商務產業的企業比率:全球
  • 物理性零售業者中,未參與電子商務產業的企業比率:各地區
  • 全球物理性零售業者中,有/沒有自有品牌行動應用程式的企業比率

表格一覽

  • 零售品牌企業的各類別明細
  • 物理性零售業者的發送服務 (ABC順序)
  • 進入前50大行動消費企業之物理性零售業者 (排行榜順序)
  • 台灣物理性零售業者的電子商務發展情形

分析對象企業

A.mart,Argos,Auchan,B&Q,Best Buy,Books.com,Breeze Center,Coach,Coles,COSMED,Costco (Taiwan),Deliv,EcLife,E-Life Mall,全家便利店,Fancl,Far Eastern Group,Gap,H&M,Hi-Life,IKEA,Instacart,Liangxing Electronics,Macy's,Matsusei,Ryohin Keikaku Co Ltd,Next,OK,President Chain Store,Primark,PXMart,樂天,Ross,RT-Mart,Sampo,Shin Kong Mitsukoshi,Sogo,蘇寧,Target,Tatung,Tesco,Tiffany&Co,Tire,TKEC,Uni-President Corporation,Walmart,Watsons,Wellcome,Whole Foods Market,Yahoo,ZARA

目錄
Product Code: NARPT15121501

The constant growth of the worldwide e-commerce market has prompted physical retailers worldwide to expand from their brick-and-mortar stores to e-commerce channels. The e-commerce trend has thus swept across the retail industry. This report analyzes worldwide leading physical retailers' development in online shopping services and mobile commerce while reflecting on Taiwanese retailers' e-commerce deployment.

Table of Contents

1. Survey Background

  • 1.1. Selection of Brands
  • 1.2. Types of Brand

2. Online Shopping Services

  • 2.1. Over 80% of Retailers Providing Online Shopping Services
  • 2.2. Multiple Delivery/Pick-up Services Using Existing Physical Channels
    • 2.2.1. Home Delivery/Ship-to-your-door
    • 2.2.2. Rush Delivery/Same-day Delivery
    • 2.2.3. Click and Collect/Pay & Pickup
    • 2.2.4. Reserve in Store

3. Mobile Commerce

  • 3.1. Nearly 90% Having Developed Own-branded Apps
  • 3.2. Versatile Services in Combination with Emerging Technologies
    • 3.2.1. Mobile Shopping
    • 3.2.2. Store Locator
    • 3.2.3. Barcode Scanning
    • 3.2.4. Image Search
    • 3.2.5. Virtual Try-on with AR Technology
    • 3.2.6. Value-added Tools
    • 3.2.7. Price Comparison

4. Taiwanese Retailers' Development

  • 4.1. Emergence of O2O in 2014
  • 4.2. Main Services: Virtual Channels and Mobile Data
    • 4.2.1. Integration of Physical Resources with Online Shops for Click and Collect Services
    • 4.2.2. Versatile Services via Mobile Apps
  • MIC Perspectives
  • Physical Retailers' Increased Engagement in E-commerce
  • Development of O2O Requires Digital Thinking
  • Native E-commerce Vendors Beware of Intensified Competition
  • Appendix
  • Glossary of Terms
  • List of Companies

List of Topics

  • Overview of the e-commerce business of 121 surveyed physical retailers in the United States, Europe, and Asia, touching on the percentage of those who provide e-commerce business and the delivery/pick-up services they provide
  • A brief look into the 121 physical retailers' mobile commerce business, including the percentage of those who launch own-branded apps and the emerging technologies they employ, such as virtual try-on with AR
  • Review of Taiwanese retailers' deployment in e-commerce, including major department stores, super markets, convenience stores, and warehouses in Taiwan

List of Figures

  • Figure 1: Percentage of Worldwide Physical Retailers with/without E-commerce Business
  • Figure 2: Percentage of Worldwide Physical Retailers with/without E-commerce Business by Region
  • Figure 3: Percentage of Worldwide Physical Retailers with/without Own-branded Apps

List of Tables

  • Table 1: Retail Brands by Category
  • Table 2: Physical Retailers' Delivery Services (in alphabetical order)
  • Table 3: Physical Retailers as Top 50 Mobile Merchants (by rank)
  • Table 4: Taiwanese Physical Retailers' E-commerce Development

Companies covered

A.mart, Argos, Auchan, B&Q, Best Buy, Books.com, Breeze Center, Coach, Coles, COSMED, Costco (Taiwan), Deliv, EcLife, E-Life Mall, FamilyMart, Fancl, Far Eastern Group, Gap, H&M, Hi-Life, IKEA, Instacart, Liangxing Electronics, Macy's, Matsusei, MUJI, Next, OK, President Chain Store, Primark, PXMart, Rakuten, Ross, RT-Mart, Sampo, Shin Kong Mitsukoshi, SOGO, Suning, Target, Tatung, Tesco, Tiffany&Co, Tire, TKEC, Uni-President Corporation, Walmart, Watsons, Wellcome, Whole Foods Market, Yahoo, ZARA.

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