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市場調查報告書

中國的廚房家電市場上,品牌間的競爭與消費者的偏好

Brand Competition and Consumer Preference of the Chinese Kitchen Appliance Market

出版商 Market Intelligence & Consulting Institute (MIC) 商品編碼 346219
出版日期 內容資訊 英文 33 Pages
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中國的廚房家電市場上,品牌間的競爭與消費者的偏好 Brand Competition and Consumer Preference of the Chinese Kitchen Appliance Market
出版日期: 2015年12月03日 內容資訊: 英文 33 Pages
簡介

本報告提供中國的網路商店 (Tmall,DJ) 所販售各種廚房家電品牌別市場趨勢分析,活用巨量資料分析技術,基於各種指標 (產品種類數,銷售額排行榜,不同品牌的購買回數,消費者品牌偏好,購買意願的決策要素,用戶的評論等) ,估算出各品牌的排行榜。

第1章 分析對象

第2章 打汁機市場

  • 與資料的資訊來源收集方法
  • 產品銷售額
  • 打汁機品牌間競爭分析

第3章 豆漿製造機市場

第4章 電飯鍋市場

第5章 電動式高壓鍋市場

第6章 IH烹調器市場

第7章 電熱水瓶市場

第8章 咖啡機市場

第9章 做麵包機市場

附錄

  • 詞彙表
  • 企業一覽

圖表一覽

分析對象企業

  • ACA,Aimore,Aux,Bear,Boxidun,Canbao,Cheng Da Tong,Cuckoo,Delonghi,Donlim,Enaiter,EUPA,Fxunshi,Galanz,Goal,Gotech,Hamilton Beach,Homezest,Hurom,Hutaitai,Hyundai,Jinlinuo,Joyoung,Kalerm,Lecon,Liven,McIntosh,Midea,Morphy Richards,Panasonic,Petrus,Philips,Povos,Rileosip,Royalstar,Sheng Dao,Siemens,Simous,SKG,Sunpentown,Supor,Tai Feng,tiger熱水瓶,Triangle,Xiao Huan Xiong,Yoice,象印Mahobin
目錄
Product Code: BDRPT15120301

Using big data analytics, this research covers top kitchen appliance brands in China (including blender, soy milk maker, electric rice cooker, electric pressure cooker, induction cooker, electric hot pot, coffee maker and bread maker) with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by sales, and sales ranking by Chinese and by foreign brand. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.

Table of Contents

1. Research Objective

2. Blender Market

  • 2.1. Data Sources and Collection Methods
  • 2.2. Product Sales
  • 2.3. Blender Brand Competition Analysis

3. Soy Milk Maker Market

  • 3.1. Data Sources and Collection Methods
  • 3.2. Product Sales
  • 3.3. Soy Milk Maker Brand Competition Analysis

4. Electric Rice Cooker Market

  • 4.1. Data Sources and Collection Methods
  • 4.2. Product Sales
  • 4.3. Electric Rice Cooker Brand Competition Analysis

5. Electric Pressure Cooker Market

  • 5.1. Data Sources and Collection Methods
  • 5.2. Product Sales
  • 5.3. Electric Pressure Cooker Brand Competition Analysis

6. Induction Cooker Market

  • 6.1. Data Sources and Collection Methods
  • 6.2. Product Sales
  • 6.3. Induction Cooker Brand Competition Analysis

7. Electric Hot Pot Market

  • 7.1. Data Sources and Collection Methods
  • 7.2. Product Sales
  • 7.3. Electric Hot Pot Brand Competition Analysis

8. Coffee Maker Market

  • 8.1. Data Sources and Collection Methods
  • 8.2. Product Sales
  • 8.3. Coffee Maker Brand Competition Analysis

9. Bread Maker Market

  • 9.1. Data Sources and Collection Methods
  • 9.2. Product Sales
  • 9.3. Bread Maker Brand Competition Analysis
  • Appendix
  • Glossary of Terms
  • List of Companies

List of Topics

  • Overview of the sales of major kitchen appliance models on two Chinese major online stores Tmall and JD and ranks Chinese kitchen appliance models by sales volume; product categories covered include blender, soy milk maker, electric rice cooker, electric pressure cooker, induction cooker, electric hot pot, coffee maker and bread maker
  • Analysis of brand competition in each kitchen appliance product category, touching on major vendors' sales performance on Tmall and JD

List of Figures

  • Figure 1: Data Sources and Collection Methods: Blender Market
  • Figure 2: Brand Ranking by Number of Items Available on Online Stores
  • Figure 3: Sales Volume Ranking by Blender Model
  • Figure 4: Sales Volume Ranking by Chinese Blender Model
  • Figure 5: Sales Volume Ranking by Foreign Blender Model
  • Figure 6: Data Sources and Collection Methods: Soy Milk Maker Market
  • Figure 7: Brand Ranking by Number of Items Available on Online Stores
  • Figure 8: Sales Volume Ranking by Soy Milk Maker Model
  • Figure 9: Sales Volume Ranking by Chinese Soy Milk Maker Model
  • Figure 10: Sales Volume Ranking by Foreign Soy Milk Maker Model
  • Figure 11: Data Sources and Collection Methods: Electric Rice Cooker Market
  • Figure 12: Brand Ranking by Number of Items Available on Online Stores
  • Figure 13: Sales Volume Ranking by Electric Rice Cooker Model
  • Figure 14: Sales Volume Ranking by Chinese Electric Rice Cooker Model
  • Figure 15: Sales Volume Ranking by Foreign Electric Rice Cooker Model
  • Figure 16: Sales Volume Ranking by Taiwanese Electric Rice Cooker Model
  • Figure 17: Data Sources and Collection Methods: Electric Pressure Cooker Market
  • Figure 18: Brand Ranking by Number of Items Available on Online Stores
  • Figure 19: Sales Volume Ranking by Electric Pressure Cooker Model
  • Figure 20: Sales Volume Ranking by Chinese Electric Pressure Cooker Model
  • Figure 21: Sales Volume Ranking by Foreign Electric Pressure Cooker Model
  • Figure 22: Data Sources and Collection Methods: Induction Cooker Market
  • Figure 23: Brand Ranking by Number of Items Available on Online Stores
  • Figure 24: Sales Volume Ranking by Induction Cooker Model
  • Figure 25: Sales Volume Ranking by Chinese Induction Cooker Model
  • Figure 26: Sales Volume Ranking by Foreign Induction Cooker Model
  • Figure 27: Sales Volume Ranking by Taiwanese Induction Cooker Model
  • Figure 28: Data Sources and Collection Methods: Electric Hot Pot Market
  • Figure 29: Brand Ranking by Number of Items Available on Online Stores
  • Figure 30: Sales Volume Ranking by Electric Hot Pot Model
  • Figure 31: Sales Volume Ranking by Chinese Electric Hot Pot Model
  • Figure 32: Sales Volume Ranking by Foreign Electric Hot Pot Model
  • Figure 33: Sales Volume Ranking by Taiwanese Electric Hot Pot Model
  • Figure 34: Data Sources and Collection Methods: Coffee Maker Market
  • Figure 35: Brand Ranking by Number of Items Available on Online Stores
  • Figure 36: Sales Volume Ranking by Coffee Maker Model
  • Figure 37: Sales Volume Ranking by Chinese Coffee Maker Model
  • Figure 38: Sales Volume Ranking by Foreign Coffee Maker Model
  • Figure 39: Data Sources and Collection Methods: Bread Maker Market
  • Figure 40: Brand Ranking by Number of Items Available on Online Stores
  • Figure 41: Sales Volume Ranking by Bread Maker Model
  • Figure 42: Sales Volume Ranking by Chinese Bread Maker Model
  • Figure 43: Sales Volume Ranking by Foreign Bread Maker Model

Companies covered

ACA, Aimore, Aux, Bear, Boxidun, Canbao, Cheng Da Tong, Cuckoo, Delonghi, Donlim, Enaiter, EÜPA, Fxunshi, Galanz, Goal, Gotech, Hamilton Beach, Homezest, Hurom, Hutaitai, Hyundai, Jinlinuo, Joyoung, Kalerm, Lecon, Liven, McIntosh, Midea, Morphy Richards, Panasonic, Petrus, Philips, Povos, Rileosip, Royalstar, Sheng Dao, Siemens, Simous, SKG, Sunpentown, Supor, Tai Feng, Tiger, Triangle, Xiao Huan Xiong, Yoice, Zojirushi.

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