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市場調查報告書

中國的平板電腦市場上,品牌間的競爭與消費者的偏好

Brand Competition and Consumer Preference of the Chinese Tablet Market

出版商 Market Intelligence & Consulting Institute (MIC) 商品編碼 346218
出版日期 內容資訊 英文 31 Pages
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中國的平板電腦市場上,品牌間的競爭與消費者的偏好 Brand Competition and Consumer Preference of the Chinese Tablet Market
出版日期: 2015年12月02日 內容資訊: 英文 31 Pages
簡介

本報告提供中國的網路商店 (Tmall,DJ) 所販售平板電腦品牌別市場趨勢分析,活用巨量資料分析技術,基於各種指標 (產品種類數,銷售額排行榜,不同品牌的購買回數,消費者品牌偏好,購買意願的決策要素,用戶的評論等) ,估算出各品牌的排行榜。

第1章 摘要整理

第2章 分析對象

第3章 產品銷售額

第4章 品牌定位

第5章 品牌的知名度

  • 小米 Wi-Fi 64GB的評估
  • Cube iwork8 Wi-Fi 32GB的評估
  • Onda V891 Wi-Fi 32GB的評估
  • 小米 Wi-Fi 16GB的評估
  • Teclast X80HD Wi-Fi 32GB的評估

第6章 用戶分析

  • Haier
  • Midea
  • Samsung

結論

  • 品牌間競爭分析
  • 消費者的偏好分析

附錄

  • 詞彙表
  • 企業一覽

圖表一覽

分析對象企業

  • Acer,Apple,ASUS,Chuwi,Cube,Huawei,Jumper,聯想,Microsoft,Nokia,Onda,Samsung,Teclast,小米
目錄
Product Code: NBRPT15120101

Using big data analytics, this research covers all top tablet brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by tablet sales, number of times online users mention about a particular tablet brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.

Table of Contents

1. Executive summary

  • 1.1. Product Sales
  • 1.2. Brand Position
  • 1.3. Brand Awareness
  • 1.4. User Analysis

2. Research Objective

3. Product Sales Tracking

4. Brand Position Tracking

5. Brand Awareness

  • 5.1. Xiaomi Wi-Fi 64GB Reviews
  • 5.2. Cube iwork8 Wi-Fi 32GB Reviews
  • 5.3. Onda V891 Wi-Fi 32GB Reviews
  • 5.4. Xiaomi Wi-Fi 16GB Reviews
  • 5.5. Teclast X80HD Wi-Fi 32GB Reviews

6. User Analysis

  • 6.1. Haier
  • 6.2. Midea
  • 6.2. Samsung
  • Conclusion
  • Brand Competition Analysis
  • Consumer Preference Analysis
  • Appendix
  • Glossary of Terms
  • List of Companies

List of Topics

  • Tmall and JD sales rankings of Chinese, foreign, and Taiwanese tablet brands and includes sales volume ranking of those brands' bestsellers
  • Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mentioned a particular tablet brand over the research period
  • Analysis of brand awareness, including major factors that affect purchase of top 5 bestsellers and user reviews from people who have bought and used them
  • User analysis of major tablet brands in China, namely Haier, Midea, and Samsung, and includes those brands' user distribution by gender, by age, and by region

List of Figures

  • Figure 1: Data Sources and Collection Methods
  • Figure 2: Brand Ranking by Number of Items Available on Tmall and JD
  • Figure 3: Sales Volume Ranking by Tablet Model
  • Figure 4: Sales Volume Ranking by Chinese Tablet Model
  • Figure 5: Sales Volume Ranking by Foreign Tablet Model
  • Figure 6: Sales Volume Ranking by Taiwanese Tablet Model
  • Figure 7: Online Visibility Ranking by Tablet Brand
  • Figure 8: Sentiment Ranking by Tablet Brand
  • Figure 9: Factors Affecting Purchase of Top 5 Tablet Models
  • Figure 10: Factors Affecting Purchase of Xiaomi Wi-Fi 64GB
  • Figure 11: Factors Affecting Purchase of Cube iwork8 Wi-Fi 32GB
  • Figure 12: Factors Affecting Purchase of Onda V891 Wi-Fi 32GB
  • Figure 13: Factors Affecting Purchase of Xiaomi Wi-Fi 16GB
  • Figure 14: Factors Affecting Purchase of Teclast X80HD Wi-Fi 32GB
  • Figure 15: Xiaomi Tablet User Distribution by Gender & Age
  • Figure 16: Xiaomi Tablet User Distribution by Region
  • Figure 17: Apple Tablet User Distribution by Gender & Age
  • Figure 18: Apple Tablet User Distribution by Region
  • Figure 19: Samsung Tablet User Distribution by Gender & Age
  • Figure 20: Samsung Tablet User Distribution by Region

List of Tables

  • Table 1: Brand Competition Analysis

Companies covered

Acer, Apple, ASUS, Chuwi, Cube, Huawei, Jumper, Lenovo, Microsoft, Nokia, Onda, Samsung, Teclast, Xiaomi.

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