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市場調查報告書

中國的吹風機·除濕機市場上,品牌間的競爭與消費者的偏好

Brand Competition and Consumer Preference of the Chinese Dryer and Dehumidifier Markets

出版商 Market Intelligence & Consulting Institute (MIC) 商品編碼 346217
出版日期 內容資訊 英文
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中國的吹風機·除濕機市場上,品牌間的競爭與消費者的偏好 Brand Competition and Consumer Preference of the Chinese Dryer and Dehumidifier Markets
出版日期: 2015年12月02日 內容資訊: 英文
簡介

本報告提供中國的網路商店 (Tmall,DJ) 所販售吹風機及除濕機品牌別市場趨勢分析,活用巨量資料分析技術,基於各種指標 (產品種類數,銷售額排行榜,不同品牌的購買回數,消費者品牌偏好,購買意願的決策要素,用戶的評論等) ,估算出各品牌的排行榜。

第1章 摘要整理

第2章 分析對象

  • 吹風機
  • 除濕機

第3章 產品銷售額分析

  • 吹風機
  • 除濕機

附錄

  • 詞彙表
  • 企業一覽

圖表一覽

分析對象企業

  • Airmate,Chigo,Ddmommy,Dorosin,Geshini,Gree,Haier,JDCube,JHS,Jianhao,Ke Ming,Midea,Odor,Oujing,Panasonic,Parkoo,Philips,Sharp Corp,Siemens,新浪,Songjing,SPT,Suarez,TCL,TER,Tianjun,Tmall,Triton,Yaocheng
目錄
Product Code: NARPT15120101

Using big data analytics, this research covers all top dryer and dehumidifier brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by dryer and dehumidifier sales, number of times online users mention about a particular dryer or dehumidifier brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.

Table of Contents

1. Executive summary

  • 1.1. Product Sales
    • 1.1.1. Dryer
    • 1.1.2. Dehumidifier

2. Research Objective

  • 2.1. Dryer
  • 2.2. Dehumidifier

3. Product Sales Tracking

  • 3.1. Dryer
  • 3.2. Dehumidifier
  • Appendix
  • Glossary of Terms
  • List of Companies

List of Topics

  • Tmall and JD sales rankings of Chinese, foreign, and Taiwanese dryers and dehumidifiers
  • Sales analysis of abovementioned products, touching on sales volume ranking of the best-sellers of Chinese, foreign, and Taiwanese brands on Tmall and JD

List of Figures

  • Figure 1: Data Sources and Collection Methods for Dryers
  • Figure 2: Data Sources and Collection Methods for Dehumidifiers
  • Figure 3: Dryer Brand Ranking by Number of Items Available on Tmall and JD
  • Figure 4: Sales Volume Ranking by Dryer Model
  • Figure 5: Sales Volume Ranking by Foreign Dryer Model
  • Figure 6: Sales Volume Ranking by Taiwanese Dryer Model
  • Figure 7: Dehumidifier Brand Ranking by Number of Items Available on Tmall and JD
  • Figure 8: Sales Volume Ranking by Dehumidifier Model
  • Figure 9: Sales Volume Ranking by Chinese Dehumidifier Model
  • Figure 10: Sales Volume Ranking by Foreign Dehumidifier Model
  • Figure 11: Sales Volume Ranking by Taiwanese Dehumidifier Model

Companies covered

Airmate, Chigo, Ddmommy, Dorosin, Geshini, Gree, Haier, JDCube, JHS, Jianhao, Ke Ming, Midea, Odor, Oujing, Panasonic, Parkoo, Philips, Sharp, Siemens, Sina, Songjing, SPT, Suarez, TCL, TER, Tianjun, Tmall, Triton, Yaocheng.

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