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市場調查報告書

中國的洗碗機市場上,品牌間的競爭與消費者的偏好

Brand Competition and Consumer Preference of the Chinese Dishwasher Market

出版商 Market Intelligence & Consulting Institute (MIC) 商品編碼 346216
出版日期 內容資訊 英文 19 Pages
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中國的洗碗機市場上,品牌間的競爭與消費者的偏好 Brand Competition and Consumer Preference of the Chinese Dishwasher Market
出版日期: 2015年12月01日 內容資訊: 英文 19 Pages
簡介

本報告提供中國的網路商店 (Tmall,DJ) 所販售洗碗機 (自動洗碗機) 品牌別市場趨勢分析,活用巨量資料分析技術,基於各種指標 (產品種類數,銷售額排行榜,不同品牌的購買回數,消費者品牌偏好,購買意願的決策要素,用戶的評論等) ,估算出各品牌的排行榜。

第1章 摘要整理

第2章 分析對象

第3章 產品銷售額

第4章 品牌定位

第5章 品牌的知名度

  • Midea WQP6-3206A-CN的評估
  • Siemens SN23E831TI的評估
  • Siemens SC73M610TI的評估
  • Siemens SK23E800TI的評估
  • Siemens SC73M810TI的評估

第6章 用戶分析

  • Siemens
  • Midea
  • Fotile

結論

  • 品牌間競爭分析
  • 消費者的偏好分析

附錄

  • 詞彙表
  • 企業一覽

圖表一覽

分析對象企業

  • CAL,Diemei,Fotile,Haier,Midea,Panasonic,Siemens
目錄
Product Code: BDRPT15120101

Using big data analytics, this research covers all top dishwasher brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by dishwasher sales, number of times online users mention about a particular dishwasher brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.

Table of Contents

1. Executive Summary

  • 1.1. Product Sales
  • 1.2. Brand Position
  • 1.3. Brand Awareness
  • 1.4. User Analysis

2. Research Objective

3. Product Sales

4. Brand Position

5. Brand Awareness

  • 5.1. Midea WQP6-3206A-CN Reviews
  • 5.2. Siemens SN23E831TI Reviews
  • 5.3. Siemens SC73M610TI Reviews
  • 5.4. Siemens SK23E800TI Reviews
  • 5.5. Siemens SC73M810TI Reviews

6. User Analysis

  • 6.1. Siemens
  • 6.2. Midea
  • 6.3. Fotile
  • Conclusion
  • Brand Competition Analysis
  • Consumer Preference Analysis
  • Appendix
  • Glossary of Terms
  • List of Companies

List of Topics

  • Tmall and JD sales rankings of Chinese and foreign dishwasher brands, including sales volume ranking of those brands' best-selling models
  • Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mention a particular dishwasher brand over the research period
  • Analysis of brand awareness, including major factors that affect purchase of top 5 bestsellers and user reviews from people who have bought and used them
  • User analysis of major dishwasher brands in China, including those brands' user distribution by gender, by age, and by region

List of Figures

  • Figure 1: Data Sources and Collection Methods
  • Figure 2: Brand Ranking by Number of Items Available on Online Stores
  • Figure 3: Sales Volume Ranking by Dishwasher Model
  • Figure 4: Sales Volume Ranking by Chinese Dishwasher Model
  • Figure 5: Sales Volume Ranking by International Dishwasher Model
  • Figure 6: Sentiment Ranking by Dishwasher Brand
  • Figure 7: Factors Affecting Purchase of Top 5 Dishwasher Models
  • Figure 8: Factors Affecting Purchase of Chinese Branded Best Seller: Midea WQP6-3206A-CN
  • Figure 9: Factors Affecting Purchase of Foreign Branded Best Seller: Siemens SN23E831TI
  • Figure 10: Factors Affecting Purchase of 2nd Foreign Branded Best Seller: Siemens SC73M610TI
  • Figure 11: Factors Affecting Purchase of 3rd Foreign Branded Best Seller: Siemens SK23E800TI
  • Figure 12: Factors Affecting Purchase of 4th Foreign Branded Best Seller: Siemens SC73M810TI
  • Figure 13: Siemens Dishwasher User Distribution by Gender & Age
  • Figure 14: Siemens Dishwasher User Distribution by Region
  • Figure 15: Midea Dishwasher User Distribution by Gender & Age
  • Figure 16: Midea Dishwasher User Distribution by Region
  • Figure 17: Fotile Dishwasher User Distribution by Gender & Age
  • Figure 18: Fotile Dishwasher User Distribution by Region

List of Tables

  • Table 1: Brand Competition Analysis

Companies covered

CAL, Diemei, Fotile, Haier, Midea, Panasonic, Siemens.

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