Cover Image
市場調查報告書

中國的吸塵器市場上,品牌間的競爭與消費者的偏好

Brand Competition and Consumer Preference of the Chinese Vacuum Cleaner Market

出版商 Market Intelligence & Consulting Institute (MIC) 商品編碼 346215
出版日期 內容資訊 英文 20 Pages
訂單完成後即時交付
價格
Back to Top
中國的吸塵器市場上,品牌間的競爭與消費者的偏好 Brand Competition and Consumer Preference of the Chinese Vacuum Cleaner Market
出版日期: 2015年12月01日 內容資訊: 英文 20 Pages
簡介

本報告提供中國的網路商店 (Tmall,DJ) 所販售吸塵器品牌別市場趨勢分析,活用巨量資料分析技術,基於各種指標 (產品種類數,銷售額排行榜,不同品牌的購買回數,消費者品牌偏好,購買意願的決策要素,用戶的評論等) ,估算出各品牌的排行榜。

第1章 摘要整理

第2章 分析對象

第3章 產品銷售額

第4章 品牌定位

第5章 品牌的知名度

  • Deerma DX118C的評估
  • Midea SC861A的評估
  • Midea C3-L148B的評估
  • Deerma DX117C的評估
  • Jarrow 202檢討

第6章 用戶分析

  • Deerma
  • LG
  • Philips

結論

  • 品牌間競爭分析
  • 消費者的偏好分析

附錄

  • 詞彙表
  • 企業一覽

圖表一覽

分析對象企業

  • Bob-Home,Cleanmaxx,Deerma,Ecovacs,Electrolux,Haier,Han Fu Ren,Jarrow,Lexy,LG,Midea,Panasonic,Philips,Puppy,三洋電機,Whirlpool,Yili
目錄
Product Code: BDRPT15120102

Using big data analytics, this research covers all top vacuum cleaner (including robotic vacuum) brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by vacuum cleaner sales, number of times online users mention about a particular vacuum cleaner brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.

Table of Contents

1. Executive Summary

  • 1.1. Product Sales
  • 1.2. Brand Position
  • 1.3. Brand Awareness
  • 1.4. User Analysis

2. Research Objective

3. Product Sales

4. Brand Position

5. Brand Awareness

  • 5.1. Deerma DX118C Reviews
  • 5.2. Midea SC861A Reviews
  • 5.3. Midea C3-L148B Reviews
  • 5.4. Deerma DX117C Reviews
  • 5.5. Jarrow 202 Reviews

6. User Analysis

  • 6.1. Deerma
  • 6.2. LG
  • 6.3. Philips
  • Conclusion
  • Brand Competition Analysis
  • Consumer Preference Analysis
  • Appendix
  • Glossary of Terms
  • List of Companies

List of Topics

  • Tmall and JD sales rankings of Chinese and foreign vacuum cleaner brands, including sales volume ranking of those brands' best-selling models
  • Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mention a particular vacuum cleaner brand over the research period
  • Analysis of brand awareness, including major factors that affect purchase of top 5 bestsellers and user reviews from people who have bought and used them
  • User analysis of major vacuum cleaner brands in China, including those brands' user distribution by gender, by age, and by region

List of Figures

  • Figure 1: Data Sources and Collection Methods
  • Figure 2: Brand Ranking by Number of Items Available on Online Stores
  • Figure 3: Sales Volume Ranking by Vacuum Cleaner Model
  • Figure 4: Sales Volume Ranking by Chinese Vacuum Cleaner Model
  • Figure 5: Sales Volume Ranking by International Vacuum Cleaner Model
  • Figure 6: Online Visibility Ranking by Vacuum Cleaner Brand
  • Figure 7: Sentiment Ranking by Vacuum Cleaner Brand
  • Figure 8: Factors Affecting Purchase of Top 5 Vacuum Cleaner Models
  • Figure 9: Factors Affecting Purchase of Deerma DX118C
  • Figure 10: Factors Affecting Purchase of Midea SC861A
  • Figure 11: Factors Affecting Purchase of Midea C3-L148B
  • Figure 12: Factors Affecting Purchase of Deerma DX117C
  • Figure 13: Factors Affecting Purchase of Jarrow 202
  • Figure 14: Deerma Vacuum Cleaner User Distribution by Gender & Age
  • Figure 15: Deerma Vacuum Cleaner User Distribution by Region
  • Figure 16: LG Vacuum Cleaner User Distribution by Gender & Age
  • Figure 17: LG Vacuum Cleaner User Distribution by Region
  • Figure 18: Philips Vacuum Cleaner User Distribution by Gender & Age
  • Figure 19: Philips Vacuum Cleaner User Distribution by Region

List of Tables

  • Table 1: Brand Competition Analysis

Companies covered

Bob-Home, Cleanmaxx, Deerma, Ecovacs, Electrolux, Haier, Han Fu Ren, Jarrow, Lexy, LG, Midea, Panasonic, Philips, Puppy, Sanyo, Whirlpool, Yili.

Back to Top