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市場調查報告書

中國的冰箱市場品牌競爭與消費者偏好

Brand Competition and Consumer Preference of the Chinese Refrigerator Market

出版商 Market Intelligence & Consulting Institute (MIC) 商品編碼 345793
出版日期 內容資訊 英文 31 Pages
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中國的冰箱市場品牌競爭與消費者偏好 Brand Competition and Consumer Preference of the Chinese Refrigerator Market
出版日期: 2015年11月25日 內容資訊: 英文 31 Pages
簡介

本報告以中國的主要冰箱品牌為焦點,提供您品牌排行榜 (網路商店) 、不同銷售額排行榜,品牌偏好,購買的影響因素,線上消費者的評論,用戶分析等系統性資訊。

第1章 摘要整理

第2章 調查目的

第3章 產品的銷售額

第4章 品牌的地位

第5章 品牌的知名度

  • Konka BCD-192MT
  • Haier BCD-206STPA
  • Midea BCD-206TM(E)
  • Skyworth BCD-160
  • KEG BCD-102D

第6章 用戶分析

  • Haier
  • Midea
  • Siemens

結論

  • 品牌競爭分析
  • 消費者偏好分析

附錄

  • 詞彙表
  • 企業清單

專題

  • 中國的主要冰箱模式的銷售額概要
  • 品牌的地位分析
  • 品牌的知名度分析
  • 中國的主要冰箱品牌的用戶分析

圖表

調查對象企業

  • Electrolux,Haier,Hisense,Homa,JD,KEG,Konka,LG,Meiling,Midea,New-fly,Panasonic,Ronshen,Siemens,新浪,Skyworth,TCL,Tmall
目錄
Product Code: NARPT15112403

Using big data analytics, this research covers all top refrigerator brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by refrigerator sales, number of times online users mention about a particular refrigerator brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.

Table of Contents

1. Executive Summary

  • 1.1. Product Sales
  • 1.2. Brand Position
  • 1.3. Brand Awareness
  • 1.4. User Analysis

2. Research Objective

3. Product Sales Tracking

4. Brand Position Tracking

5. Brand Awareness

  • 5.1. Konka BCD-192MT Reviews
  • 5.2. Haier BCD-206STPA Reviews
  • 5.3. Midea BCD-206TM(E) Reviews
  • 5.4. Skyworth BCD-160 Reviews
  • 5.5. KEG BCD-102D Reviews

6. User Analysis

  • 6.1. Haier
  • 6.2. Midea
  • 6.2. Siemens
  • Conclusion
  • Brand Competition Analysis
  • Consumer Preference Analysis
  • Appendix
  • Glossary of Terms
  • List of Companies

List of Topics

  • Tmall and JD sales rankings of Chinese and foreign refrigerator brands and includes sales volume ranking of those brands' bestsellers
  • Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mentioned a particular refrigerator brand over the research period
  • Analysis of brand awareness, including major factors that affect purchase of top 5 bestsellers and user reviews from people who have bought and used them
  • User analysis of major refrigerator brands in China, namely Haier, Midea, and Siemens, and includes those brands' user distribution by gender, by age, and by region

List of Figures

  • Figure 1: Data Sources and Collection Methods
  • Figure 2: Brand Ranking by Number of Items Available on Tmall and JD
  • Figure 3: Sales Volume Ranking by Refrigerator Model
  • Figure 4: Sales Volume Ranking by Chinese Refrigerator Model
  • Figure 5: Sales Volume Ranking by Foreign Refrigerator Model
  • Figure 6: Online Visibility Ranking by Refrigerator Brand
  • Figure 7: Sentiment Ranking by Refrigerator Brand
  • Figure 8: Factors Affecting Purchase of Top 5 Refrigerator Models
  • Figure 9: Factors Affecting Purchase of Konka BCD-192MT
  • Figure 10: Factors Affecting Purchase of Haier BCD-206STPA
  • Figure 11: Factors Affecting Purchase of Midea BCD-206TM(E)
  • Figure 12: Factors Affecting Purchase of Skyworth BCD-160
  • Figure 13: Factors Affecting Purchase of KEG BCD-102D
  • Figure 14: Haier Refrigerator User Distribution by Gender & Age
  • Figure 15: Haier Refrigerator User Distribution by Region
  • Figure 16: Midea Refrigerator User Distribution by Gender & Age
  • Figure 17: Midea Refrigerator User Distribution by Region
  • Figure 18: Siemens Refrigerator User Distribution by Gender & Age
  • Figure 19: Siemens Refrigerator User Distribution by Region

List of Tables

  • Table 1: Brand Competition Analysis

Companies covered

Electrolux, Haier, Hisense, Homa, JD, KEG, Konka, LG, Meiling, Midea, New-fly, Panasonic, Ronshen, Siemens, Sina, Skyworth, TCL, Tmall.

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