Cover Image
市場調查報告書

中國的風扇市場品牌競爭與消費者偏好

Brand Competition and Consumer Preference of the Chinese Electric Fan Market

出版商 Market Intelligence & Consulting Institute (MIC) 商品編碼 345792
出版日期 內容資訊 英文 19 Pages
訂單完成後即時交付
價格
Back to Top
中國的風扇市場品牌競爭與消費者偏好 Brand Competition and Consumer Preference of the Chinese Electric Fan Market
出版日期: 2015年11月24日 內容資訊: 英文 19 Pages
簡介

本報告以中國的主要風扇品牌為焦點,提供您品牌排行榜 (網路商店) 、不同銷售額排行榜,品牌偏好,購買的影響因素,線上消費者的評論,用戶分析等系統性資訊。

第1章 摘要整理

第2章 調查目的

第3章 產品的銷售額

第4章 品牌的地位

第5章 品牌的知名度

  • TCL FS-40-AT1607
  • Camel FS-25AZ
  • Kungchung FS40
  • Lvling TF1004R
  • Bilisha FT-30

第6章 用戶分析

  • Midea
  • Airmate

結論

  • 品牌競爭分析
  • 消費者偏好分析

附錄

  • 詞彙表
  • 企業清單

專題

  • 中國的主要風扇模式的銷售額概要
  • 品牌的地位分析
  • 品牌的知名度分析
  • 中國的主要風扇品牌的用戶分析

圖表

調查對象企業

  • Airmate,Aucma,Aux,Bilisha,Camel,Changhong,Chigo,Diamond,Gree,Kungchung,LianChuang,Lvling,Midea,Renjie,Royalstar,Saiyi,Singfun,Siyu,TCL,Wahson
目錄
Product Code: BDRPT15112401

Using big data analytics, this research covers all top electric fan brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by electric fan sales, number of times online users mention about a particular household electric fan brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.

Table of Contents

1. Executive summary

  • 1.1. Product Sales
  • 1.2. Brand Position
  • 1.3. Brand Awareness
  • 1.4. User Analysis

2. Research Objective

3. Product Sales

4. Brand Position

5. Brand Awareness

  • 5.1. TCL FS-40-AT1607 Reviews
  • 5.2. Camel FS-25AZ Reviews
  • 5.3. Kungchung FS40 Reviews
  • 5.4. Lvling TF1004R Reviews
  • 5.5. Bilisha FT-30 Reviews

6. User Analysis

  • 6.1. Midea
  • 6.2. Airmate
  • Conclusion
  • Brand Competition Analysis
  • Consumer Preference Analysis
  • Appendix
  • Glossary of Terms
  • List of Companies

List of Topics

  • Tmall and JD sales rankings of Chinese and foreign electric fan brands, including sales volume ranking of those brands' best-selling models
  • Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mention a particular electric fan brand over the research period
  • Analysis of brand awareness, including major factors that affect purchase of top 5 best-sellers and user reviews from people who have bought and used them
  • User analysis of major electric fan brands in China, including those brands' user distribution by gender, by age, and by region

List of Figures

  • Figure 1: Data Sources and Collection Methods
  • Figure 2: Brand Ranking by Number of Items Available on Online Stores
  • Figure 3: Sales Volume Ranking by Electric Fan Model
  • Figure 4: Sales Volume Ranking by Chinese Electric Fan Model
  • Figure 5: Sales Volume Ranking by Taiwanese Electric Fan Model
  • Figure 6: Online Visibility Ranking by Electric Fan Brand
  • Figure 7: Sentiment Ranking by Electric Fan Brand
  • Figure 8: Factors Affecting Purchase of Top 5 Electric Fan Models
  • Figure 9: Factors Affecting Purchase of Best Seller: TCL FS-40-AT1607
  • Figure 10: Factors Affecting Purchase of 2nd Best Seller: Camel FS-25AZ
  • Figure 11: Factors Affecting Purchase of 3rd Best Seller: Kungchung FS40
  • Figure 12: Factors Affecting Purchase of 4th Best Seller: Lvling TF1004R
  • Figure 13: Factors Affecting Purchase of 5th Best Seller: Bilisha FT-30
  • Figure 14: Midea Electric Fan User Distribution by Gender & Age
  • Figure 15: Midea Electric Fan User Distribution by Region
  • Figure 16: Airmate Electric Fan User Distribution by Gender & Age
  • Figure 17: Airmate Electric Fan User Distribution by Region

List of Tables

  • Table 1: Brand Competition Analysis

Companies covered

Airmate, Aucma, Aux, Bilisha, Camel, Changhong, Chigo, Diamond, Gree, Kungchung, LianChuang, Lvling, Midea, Renjie, Royalstar, Saiyi, Singfun, Siyu, TCL, Wahson.

Back to Top