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市場調查報告書

中國的淨水器市場品牌競爭與消費者偏好

Brand Competition and Consumer Preference of the Chinese Water Purifier Market

出版商 Market Intelligence & Consulting Institute (MIC) 商品編碼 345791
出版日期 內容資訊 英文 21 Pages
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中國的淨水器市場品牌競爭與消費者偏好 Brand Competition and Consumer Preference of the Chinese Water Purifier Market
出版日期: 2015年11月23日 內容資訊: 英文 21 Pages
簡介

本報告以中國的主要淨水器品牌為焦點,提供您品牌排行榜 (網路商店) 、不同銷售額排行榜,品牌偏好,購買的影響因素,線上消費者的評論,用戶分析等系統性資訊。

第1章 摘要整理

第2章 調查目的

第3章 產品的銷售額

第4章 品牌的地位

第5章 品牌的知名度

  • Joyoung JYW-T01
  • Tesran TSY-2009C
  • An Zhi Xing AZX-JSQ-03
  • Brita Maxtra
  • An Zhi Xing AZX-08UF-C3+2B

第6章 用戶分析

  • Xiaomi
  • Midea
  • Brita

結論

  • 品牌競爭分析
  • 消費者偏好分析

附錄

  • 詞彙表
  • 企業清單

專題

  • 中國的主要淨水器模式的銷售額概要
  • 品牌的地位分析
  • 品牌的知名度分析
  • 中國的主要淨水器品牌的用戶分析

圖表

調查對象企業

  • 3M,Alikes,An Zhi Xing,Angel,AO Smith,Brita,Doulton,Haier,Hunsdon,JD Online,Joyoung,Midea,Philips,Qinyuan,Schand,Stevoor,Sunqueen,SYR,Tesran,Tmall,小米
目錄
Product Code: BDRPT15112301

Using big data analytics, this research covers all top water purifier brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by water purifier sales, number of times online users mention about a particular water purifier brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.

Table of Contents

1. Executive summary

  • 1.1. Product Sales
  • 1.2. Brand Position
  • 1.3. Brand Awareness
  • 1.4. User Analysis

2. Research Objective

3. Product Sales

4. Brand Position

5. Brand Awareness

  • 5.1. Joyoung JYW-T01 Reviews
  • 5.2. Tesran TSY-2009C Reviews
  • 5.3. An Zhi Xing AZX-JSQ-03 Reviews
  • 5.4. Brita Maxtra Reviews
  • 5.5. An Zhi Xing AZX-08UF-C3+2B Reviews

6. User Analysis

  • 6.1. Xiaomi
  • 6.2. Midea
  • 6.3. Brita
  • Conclusion
  • Brand Competition Analysis
  • Consumer Preference Analysis
  • Appendix
  • Glossary of Terms
  • List of Companies

List of Topics

  • Overview of the sales of major water purifier models on two Chinese major online stores Tmall and JD and ranks Chinese as well as foreign water purifier models by sales volume
  • Analysis of brand position, touching on major vendors' online visibility and sentiment rating that were measured based on the number of times online users mention a particular brand on Tmall and JD
  • Analysis of brand awareness, including major factors that affect purchase of top 5 best-sellers and user reviews from people who have bought and used them
  • User analysis of major water purifier brands in China, highlighting user distribution by gender, by age, and by region

List of Figures

  • Figure 1: Data Sources and Collection Methods
  • Figure 2: Brand Ranking by Number of Items Available on Online Stores
  • Figure 3: Sales Volume Ranking by Water Purifier Model
  • Figure 4: Sales Volume Ranking by Chinese Water Purifier Model
  • Figure 5: Sales Volume Ranking by International Water Purifier Model
  • Figure 6: Online Visibility Ranking by Water Purifier Brand
  • Figure 7: Sentiment Ranking by Water Purifier Brand
  • Figure 8: Factors Affecting Purchase of Top 5 Water Purifier Models
  • Figure 9: Factors Affecting Purchase of the Best Seller: Joyoung JYW-T01
  • Figure 10: Factors Affecting Purchase of 2nd Best Seller: Tesran TSY-2009C
  • Figure 11: Factors Affecting Purchase of 3rd Best Seller: An Zhi Xing AZX-JSQ-03
  • Figure 12: Factors Affecting Purchase of 4th Best Seller: Brita Maxtra
  • Figure 13: Factors Affecting Purchase of 5th Best Seller: An Zhi Xing AZX-08UF-C3+2B
  • Figure 14: Xiaomi Water Purifier User Distribution by Gender & Age
  • Figure 15: Xiaomi Water Purifier User Distribution by Region
  • Figure 16: Midea Water Purifier User Distribution by Gender & Age
  • Figure 17: Midea Water Purifier User Distribution by Region
  • Figure 18: Brita Water Purifier User Distribution by Gender & Age
  • Figure 19: Brita Water Purifier User Distribution by Region

List of Tables

  • Table 1: Brand Competition Analysis

Companies covered

3M, Alikes, An Zhi Xing, Angel, AO Smith, Brita, Doulton, Haier, Hunsdon, JD Online, Joyoung, Midea, Philips, Qinyuan, Schand, Stevoor, Sunqueen, SYR, Tesran, Tmall, Xiaomi.

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