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市場調查報告書

中國的空氣清淨機市場品牌競爭與消費者偏好

Brand Competition and Consumer Preference of the Chinese Air Purifier Market

出版商 Market Intelligence & Consulting Institute (MIC) 商品編碼 345790
出版日期 內容資訊 英文 20 Pages
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中國的空氣清淨機市場品牌競爭與消費者偏好 Brand Competition and Consumer Preference of the Chinese Air Purifier Market
出版日期: 2015年11月23日 內容資訊: 英文 20 Pages
簡介

本報告以中國的主要空氣清淨機品牌為焦點,提供品牌排行榜 (網路商店) 、各銷售額排行榜、品牌偏好、購買的影響因素、線上消費者的評論、用戶分析等系統性資訊。

第1章 摘要整理

第2章 調查目的

第3章 產品的銷售額

第4章 品牌的地位

第5章 品牌的知名度

  • Mi Air Purifier
  • TCL TKJ-F220B
  • Changhong CKJ-B160F
  • TCL TKJ-F220A
  • Lemai KX-35

第6章 用戶分析

  • Xiaomi
  • TCL
  • Sharp Corp

結論

  • 品牌競爭分析
  • 消費者偏好分析

附錄

  • 詞彙表
  • 企業清單

專題

  • 中國的主要空氣清淨機模式的銷售額概要
  • 品牌的地位分析
  • 品牌的知名度分析
  • 中國的主要空氣清淨機品牌的用戶分析

圖表

調查對象企業

  • Changhong、Daikin、Gentleman、Kylin、Lemai、Mfresh、Midea、Mitsubishi、Panasonic、Philips、Povos、Sharp、TCL、Westinghouse、小米、Xuyang,Yadu
目錄
Product Code: BDRPT15112302

Using big data analytics, this research covers all top air purifier brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by air purifier sales, number of times online users mention about a particular air purifier brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.

Table of Contents

1. Executive summary

  • 1.1 Product Sales
  • 1.2 Brand Position
  • 1.3 Brand Awareness
  • 1.4 User Analysis

2. Research Objective

3. Product Sales

4. Brand Position

5. Brand Awareness

  • 5.1 Mi Air Purifier Reviews
  • 5.2 TCL TKJ-F220B Reviews
  • 5.3 Changhong CKJ-B160F Reviews
  • 5.4 TCL TKJ-F220A Reviews
  • 5.5 Lemai KX-35 Reviews

6. User Analysis

  • 6.1 Xiaomi
  • 6.2 TCL
  • 6.3 Sharp

Conclusion

Brand Competition Analysis

Consumer Preference Analysis

Appendix

Glossary of Terms

List of Companies

List of Topics

Tmall and JD sales rankings of Chinese and foreign air purifier brands, including sales volume ranking of those brands' best-selling models

Analysis of brand position, touching on major vendors' online visibility and sentiment rating that were measured based on the number of times online users mention a particular brand on Tmall and JD

Analysis of brand awareness, including major factors that affect purchase of top 5 best-sellers and user reviews from people who have bought and used them

User analysis of major air purifier brands in China, highlighting user distribution by gender, by age, and by region

List of Figures

  • Figure 1: Data Sources and Collection Methods
  • Figure 2: Brand Ranking by Number of Items Available on Online Stores
  • Figure 3: Sales Volume Ranking by Air Purifier Model
  • Figure 4: Sales Volume Ranking by Chinese Air Purifier Model
  • Figure 5: Sales Volume Ranking by Foreign Air Purifier Model
  • Figure 6: Online Visibility Ranking by Air Purifier Brand
  • Figure 7: Sentiment Ranking by Air Purifier Brand
  • Figure 8: Factors Affecting Purchase of Top 5 Air Purifier Models
  • Figure 9: Factors Affecting Purchase of Best Seller: Mi Air Purifier
  • Figure 10: Factors Affecting Purchase of 2nd Best Seller: TCL TKJ-F220B
  • Figure 11: Factors Affecting Purchase of 3rd Best Seller: Changhong CKJ-B160F
  • Figure 12: Factors Affecting Purchase of 4th Best Seller: TCL TKJ-F220A
  • Figure 13: Factors Affecting Purchase of 5th Best Seller: Lemai KX-35
  • Figure 14: Xiaomi Air Purifier User Distribution by Gender & Age
  • Figure 15: Xiaomi Air Purifier User Distribution by Region
  • Figure 16: TCL Air Purifier User Distribution by Gender & Age
  • Figure 17: TCL Air Purifier User Distribution by Region
  • Figure 18: Sharp Air Purifier User Distribution by Gender & Age
  • Figure 19: Sharp Air Purifier User Distribution by Region

List of Tables

  • Table 1: Brand Competition Analysis 19

Companies covered

Changhong, Daikin, Gentleman, Kylin, Lemai, Mfresh, Midea, Mitsubishi, Panasonic, Philips, Povos, Sharp, TCL, Westinghouse, Xiaomi, Xiaomi, Xuyang, Yadu

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