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市場調查報告書

中國的「3C產品」市場上,品牌間的競爭與消費者的偏好

Brand Competition and Consumer Preference of 3C Products in China

出版商 Market Intelligence & Consulting Institute (MIC) 商品編碼 345439
出版日期 內容資訊 英文 30 Pages
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中國的「3C產品」市場上,品牌間的競爭與消費者的偏好 Brand Competition and Consumer Preference of 3C Products in China
出版日期: 2015年11月20日 內容資訊: 英文 30 Pages
簡介

本報告提供中國國內的網路商店 (Tmall,JD) 販售的「3C產品」 - 桌上型電腦、數位相機 (DSC)、數位單眼 (DSLR)、數位錄音機、穿戴式設備、固定式遊戲主機 - 的市場相關分析、活用巨量資料分析技術,調查所著國內/台灣/外資的主要企業的品牌、排行榜和各產品銷售額。

第1章 摘要整理

  • 產品的分類
  • 產品的銷售額

第2章 分析對象

第3章 3C產品的銷售額分析

  • 桌上型電腦
  • 數位相機
  • 數位單眼 (DSLR) 相機
  • 數位錄音機
  • 穿戴式設備
  • 遊戲主機

附錄

  • 詞彙表
  • 企業一覽

圖表一覽

分析對象企業

  • Abardeen
  • Acer
  • AEE
  • Apple
  • ASO
  • ASUS
  • 佳能
  • 卡西歐計算機
  • Deji
  • Dell
  • eNet
  • Feng Li
  • Fitbit
  • 富士通
  • Gaoshian Digital
  • Gemai
  • Getworth
  • Gigabyte
  • Gimit
  • GoPro
  • Haier
  • Haoniu
  • Hasee
  • Hi-Peel
  • HP
  • Huawei
  • Hyundai
  • Inzee
  • Julaimei
  • Lenovo
  • May'n
  • Meee Gou
  • Mimitoou
  • Mloong
  • MSI
  • MSI
  • Newsmy
  • NIKON
  • Olympus Corporation
  • ORCS
  • Ordro
  • Palmhang
  • Panasonic
  • Pason
  • Pentax
  • Raytine
  • RICH
  • Samsung
  • SJCAM
  • SONY
  • Tsinghua Tongfang
  • Voyo
  • Wanxing
  • Websong
  • Wondershare
  • Xiaomi
  • XTC
  • Yipei
  • YQT
目錄
Product Code: NARPT15112001

Using big data analytics, this research covers all top 3C branded products sold on China's two major online stores Tmall and JD, including desktop PCs, DSCs (Digital Still Cameras), DSLR (Digital Single-Lens Reflex) cameras, digital recorders, wearables, and game consoles. The analysis was conducted on the following dimensions: brand ranking by the number of items available, branded model ranking by each category of 3C products. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.

Table of Contents

1. Executive summary

  • 1.1. Product Assortment
    • 1.1.1. Desktop PC
    • 1.1.2. Digital Still Camera
    • 1.1.3. DSLR Camera
    • 1.1.4. Digital Recorder
    • 1.1.5. Wearable
    • 1.1.6. Game Console
  • 1.2. Product Sales
    • 1.2.1. Desktop PC
    • 1.2.2. Digital Still Camera
    • 1.2.3. DSLR Camera
    • 1.2.4. Digital Recorder
    • 1.2.5. Wearable
    • 1.2.6. Game Console

2. Research Objective

3. 3C Product Sales Tracking

  • 3.1. Desktop PC
  • 3.2. Digital Still Camera
  • 3.3. DSLR Camera
  • 3.4. Digital Recorder
  • 3.5. Wearable
  • 3.6. Game Console

Appendix

  • Glossary of Terms
  • List of Companies

List of Topics

  • Tmall and JD sales rankings of Chinese, foreign, and Taiwanese 3C product brands in the categories of desktop PCs, digital still cameras, DSLR (Digital Single-Lens Reflex) cameras, digital recorders, wearables, and game consoles
  • Sales analysis of abovementioned 3C products, touching on sales volume ranking of the best-selling models of major Chinese, foreign, and Taiwanese brands on Tmall and JD

List of Figures

  • Figure 1: Data Sources and Collection Methods for Desktop PCs
  • Figure 2: Brand Ranking by Number of Items Available on Tmall and JD
  • Figure 3: Branded Model Ranking by Sales Volume on Tmall and JD
  • Figure 4: Sales Volume Ranking by Chinese Desktop PC Model
  • Figure 5: Sales Volume Ranking by Foreign Desktop PC Model
  • Figure 6: Sales Volume Ranking by Taiwanese Desktop PC Model
  • Figure 7: Data Sources and Collection Methods for DSCs
  • Figure 8: Brand Ranking by Number of Items Available on Tmall and JD
  • Figure 9: Branded Model Ranking by Sales Volume on Tmall and JD
  • Figure 9: Sales Volume Ranking by Chinese DSC Model
  • Figure 10: Sales Volume Ranking by Foreign DSC Model
  • Figure 11: Data Sources and Collection Methods for DSLR Cameras
  • Figure 12: Brand Ranking by Number of Items Available on Tmall and JD
  • Figure 13: Branded Model Ranking by Sales Volume on Tmall and JD
  • Figure 14: Sales Volume Ranking by Foreign DSLR Model
  • Figure 15: Data Sources and Collection Methods for Digital Recorders
  • Figure 16: Brand Ranking by Number of Items Available on Tmall and JD
  • Figure 17: Branded Model Ranking by Sales Volume on Tmall and JD
  • Figure 18: Sales Volume Ranking by Foreign Digital Recorder Model
  • Figure 19: Sales Volume Ranking by Taiwanese Digital Recorder Model
  • Figure 20: Data Sources and Collection Methods for Wearables
  • Figure 21: Brand Ranking by Number of Items Available on Tmall and JD
  • Figure 22: Branded Model Ranking by Sales Volume on Tmall and JD
  • Figure 23: Sales Volume Ranking by Chinese Wearable Model
  • Figure 24: Sales Volume Ranking by Foreign Wearable Model
  • Figure 25: Sales Volume Ranking by Taiwanese Wearable Model
  • Figure 26: Data Sources and Collection Methods for Game Consoles
  • Figure 27: Brand Ranking by Number of Items Available on Tmall and JD
  • Figure 28: Branded Model Ranking by Sales Volume on Tmall and JD
  • Figure 29: Sales Volume Ranking by Chinese Game Console Model
  • Figure 30: Sales Volume Ranking by Taiwanese Game Console Model

Companies covered

Abardeen, Acer, AEE, Apple, ASO, ASUS, Canon, Casio, Deji, Dell, eNet, Feng Li, Fitbit, Fujitsu, Gaoshian Digital, Gemai, Getworth, Gigabyte, Gimit, GoPro, Haier, Haoniu, Hasee, Hi-Peel, HP, Huawei, Hyundai, Inzee, Julaimei, Lenovo, May'n, Meee Gou, Mimitoou, Mloong, MSI, MSI, Newsmy, Nikon, Olympus, ORCS, Ordro, Palmhang, Panasonic, Pason, Pentax, Raytine, RICH, Samsung, SJCAM, Sony, Tsinghua Tongfang, Voyo, Wanxing, Websong, Wondershare, Xiaomi, XTC, Yipei, YQT.

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