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市場調查報告書

中國的空調市場上,品牌間的競爭與消費者的偏好

Brand Competition and Consumer Preference of the Chinese Air Conditioner Market

出版商 Market Intelligence & Consulting Institute (MIC) 商品編碼 345438
出版日期 內容資訊 英文 31 Pages
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中國的空調市場上,品牌間的競爭與消費者的偏好 Brand Competition and Consumer Preference of the Chinese Air Conditioner Market
出版日期: 2015年11月20日 內容資訊: 英文 31 Pages
簡介

本報告提供中國的網路商店 (Tmall,DJ) 販售的空調的各品牌市場趨勢分析,活用巨量資料分析技術,依據各種指標 (各產品種類數&銷售額排行榜&品牌的購買回數、消費者的品牌偏好、購買意願的決策要素、用戶的評論等) ,計算各品牌的排行榜。

第1章 摘要整理

第2章 分析對象

第3章 產品銷售額的轉變

第4章 品牌、排行榜的轉變

第5章 品牌的認知度

  • Galanz KFR-26GWdP11E-130 (2) 的檢討
  • Aux KFR-35GW/BpHRB 檢討
  • Galanz KFR-35GW/dC11E-130 (2) 的檢討
  • Galanz KFR-35GW/RDVdLD39-150 (2) 的檢討
  • Kelon KFR-35GW/EFVMS3z 檢討

第6章 用戶分析

  • Haier
  • Midea
  • Galanz
  • DAIKIN INDUSTRIES
  • 結論
  • 品牌競爭分析
  • 消費者偏好分析
  • 詞彙表
  • 分析對象企業的一覽

圖表一覽

分析對象企業

  • 17TV、Changhong、Coocaa、Haier、Hisense、JD、KKTV、Konka、LeTV、LG、Philips、Samsung、Sharp Corp、Skyworth、SONY、TCL、Tmall、小米
目錄
Product Code: NARPT15112002

Using big data analytics, this research covers all top air conditioner brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by sales, number of times online users mention about a particular air conditioner brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.

Table of Contents

1. Executive Summary

  • 1.1. Product Sales
  • 1.2. Brand Position
  • 1.3. Brand Awareness
  • 1.4. User Analysis

2. Research Objective

3. Product Sales Tracking

4. Brand Position Tracking

5. Brand Awareness

  • 5.1. Galanz KFR-26GWdP11E-130(2) Reviews
  • 5.2. Aux KFR-35GW/BpHRB Reviews
  • 5.3. Galanz KFR-35GW/dC11E-130(2) Reviews
  • 5.4. Galanz KFR-35GW/RDVdLD39-150(2) Reviews
  • 5.5. Kelon KFR-35GW/EFVMS3z Reviews

6. User analysis

  • 6.1. Haier
  • 6.2. Midea
  • 6.3. Galanz
  • 6.4. Daikin
  • Conclusion
  • Brand Competition Analysis
  • Consumer Preference Analysis
  • Glossary of Terms
  • List of Companies

List of Topics

  • Tmall and JD sales rankings of Chinese, foreign, and Taiwanese air conditioner brands and includes sales volume ranking of those brands' best-selling models
  • Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mention a particular air conditioner brand over the research period
  • Analysis of brand awareness, including major factors that affect purchase of top 5 best-sellers and user reviews from people who have bought and used them
  • User analysis of major air conditioner brands in China, namely Haier, Midea, Galanz and Daikin, and includes those brands' user distribution by gender, by age, and by region

List of Figures

  • Figure 1: Data Sources and Collection Methods
  • Figure 2: Brand Ranking by Number of Items Available on Tmall and JD
  • Figure 3: Sales Volume Ranking by Air Conditioner Model
  • Figure 4: Sales Volume Ranking by Chinese Air Conditioner Model
  • Figure 5: Sales Volume Ranking by Foreign Air Conditioner Model
  • Figure 6: Online Visibility Ranking by Air Conditioner Brand
  • Figure 7: Sentiment Ranking by Air Conditioner Brand
  • Figure 8: Factors Affecting Purchase of Top 5 Air Conditioner Models
  • Figure 9: Factors Affecting Purchase of Galanz KFR-26GWdP11E-130(2)
  • Figure 10: Factors Affecting Purchase of Aux KFR-35GW/BpHRB
  • Figure 11: Factors Affecting Purchase of Galanz KFR-35GW/dC11E-130(2)L
  • Figure 12: Factors Affecting Purchase of Galanz KFR-35GW/RDVdLD39-150(2)
  • Figure 13: Factors Affecting Purchase of Kelon KFR-35GW/EFVMS3z
  • Figure 14: Haier Air Conditioner User Distribution by Gender & Age
  • Figure 15: Haier Air Conditioner User Distribution by Region
  • Figure 16: Midea Air Conditioner User Distribution by Gender & Age
  • Figure 17: Midea Air Conditioner User Distribution by Region
  • Figure 18: Galanz Air Conditioner User Distribution by Gender & Age
  • Figure 19: Galanz Air Conditioner User Distribution by Region
  • Figure 20: Daikin Air Conditioner User Distribution by Gender & Age
  • Figure 21: Daikin Air Conditioner User Distribution by Region

List of Tables

  • Table 1: Brand Competition Analysis

Companies covered

17TV, Changhong, Coocaa, Haier, Hisense, JD, KKTV, Konka, LeTV, LG, Philips, Samsung, Sharp, Skyworth, Sony, TCL, Tmall, Xiaomi.

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