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市場調查報告書

中國的液晶電視市場品牌競爭與消費者偏好

Brand Competition and Consumer Preference of the Chinese LCD TV Market

出版商 Market Intelligence & Consulting Institute (MIC) 商品編碼 345111
出版日期 內容資訊 英文 29 Pages
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中國的液晶電視市場品牌競爭與消費者偏好 Brand Competition and Consumer Preference of the Chinese LCD TV Market
出版日期: 2015年11月13日 內容資訊: 英文 29 Pages
簡介

本報告以中國的主要液晶電視品牌為焦點,提供品牌排行榜 (網路商店) 、各銷售額排行榜、品牌偏好、購買的影響因素、線上消費者的評論、用戶分析等系統性資訊。

第1章 摘要整理

第2章 調查目的

第3章 產品的銷售額

第4章 品牌的地位

第5章 品牌的知名度

  • KKTV K43
  • Xiaomi MiTV2 L40M2-AA
  • LeTV S40 Air L
  • Xiaomi MiTV2 4K 49-inch
  • LeTV S40 Air 4

第6章 用戶分析

  • Xiaomi
  • LeTV
  • KKTV
  • Skyworth
  • LG

結論

  • 品牌競爭分析
  • 消費者偏好分析

附錄

  • 詞彙表
  • 企業清單

專題

  • 中國的主要液晶電視模式的銷售額概要
  • 品牌的地位分析
  • 品牌的知名度分析
  • 中國的主要液晶電視品牌的用戶分析

圖表

調查對象企業

  • 17TV、Changhong、Coocaa、Haier、Hisense、JD、KKTV、Konka、LeTV、LG、Philips、Samsung、Sharp、Skyworth、Sony、TCL、Tmall、小米
目錄
Product Code: DPRPT15111201

Using big data analytics, this research covers all top LCD TV (Liquid Crystal Display) brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by LCD TV sales, number of times online users mention about a particular LCD TV brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.

Table of Contents

1. Executive summary

  • 1.1. Product Sales
  • 1.2. Brand Position
  • 1.3. Brand Awareness
  • 1.4. User Analysis

2. Research Objective

3. Product Sales Tracking

4. Brand Position Tracking

5. Brand Awareness

  • 5.1. KKTV K43 Reviews
  • 5.2. Xiaomi MiTV2 L40M2-AA Reviews
  • 5.3. LeTV S40 Air L Reviews
  • 5.4. Xiaomi MiTV2 4K 49-inch Reviews
  • 5.5. LeTV S40 Air 4 Reviews

6. User Analysis

  • 6.1. Xiaomi
  • 6.2. LeTV
  • 6.3. KKTV
  • 6.4. Skyworth
  • 6.5. LG
  • Conclusion
  • Brand Competition Analysis
  • Consumer Preference Analysis
  • Appendix
  • Glossary of Terms
  • List of Companies

List of Topics

  • Overview of the sales of major LCD TV models on two Chinese major online stores Tmall and JD and includes sales volume ranking of Chinese, foreign, and Taiwanese models
  • Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mention a particular brand on Tmall and JD
  • Analysis of brand awareness, including major factors affecting purchase of top 5 bestsellers and user reviews from people who have bought and used them
  • User analysis of major notebook PC brands in China, including Xiaomi, LeTV, KKTV, Skyworth and LG, highlighting user distribution by gender, by age, and by region

List of Figures

  • Figure 1: Data Sources and Collection Methods
  • Figure 2: Brand Ranking by Number of Items Available on Tmall and JD
  • Figure 3: Sales Volume Ranking by LCD TV Model
  • Figure 4: Sales Volume Ranking by Chinese LCD TV Model
  • Figure 5: Sales Volume Ranking by Foreign LCD TV Model
  • Figure 6: Online Visibility Ranking by LCD TV Brand
  • Figure 7: Sentiment Ranking by LCD TV Brand
  • Figure 8: Factors Affecting Purchase of Top 5 LCD TV Models
  • Figure 9: Factors Affecting Purchase of KKTV K43
  • Figure 10: Factors Affecting Purchase of Xiaomi MiTV2 L40M2-AA
  • Figure 11: Factors Affecting Purchase of the LeTV S40 Air L
  • Figure 12: Factors Affecting Purchase of the Xiaomi MiTV2 4K 49-inch
  • Figure 13: Factors Affecting Purchase of LeTV S40 Air 4
  • Figure 14: Xiaomi LCD TV User Distribution by Gender & Age
  • Figure 15: Xiaomi LCD TV User Distribution by Region
  • Figure 16: LeTV LCD TV User Distribution by Gender & Age
  • Figure 17: LeTV LCD TV User Distribution by Region
  • Figure 18: KKTV LCD TV User Distribution by Gender & Age
  • Figure 19: KKTV LCD TV User Distribution by Region
  • Figure 20: Skyworth LCD TV User Distribution by Gender & Age
  • Figure 21: Skyworth LCD TV User Distribution by Region
  • Figure 20: LG LCD TV User Distribution by Gender & Age
  • Figure 21: LG LCD TV User Distribution by Region

List of Tables

  • Table 1: Brand Competition Analysis

Companies covered

17TV, Changhong, Coocaa, Haier, Hisense, JD, KKTV, Konka, LeTV, LG, Philips, Samsung, Sharp, Skyworth, Sony, TCL, Tmall, Xiaomi.

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