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市場調查報告書

中國的智慧型手機市場品牌競爭與消費者偏好

Brand Competition and Consumer Preference of the Chinese Smartphone Market

出版商 Market Intelligence & Consulting Institute (MIC) 商品編碼 342315
出版日期 內容資訊 英文 21 Pages
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中國的智慧型手機市場品牌競爭與消費者偏好 Brand Competition and Consumer Preference of the Chinese Smartphone Market
出版日期: 2015年10月23日 內容資訊: 英文 21 Pages
簡介

本報告以中國的主要智慧型手機品牌為焦點,提供品牌排行榜 (網路商店) 、各銷售額排行榜、品牌偏好、購買的影響因素、線上消費者的評論、用戶分析等系統性資訊。

第1章 摘要整理

第2章 調查目的

第3章 產品的銷售額

第4章 品牌的地位

第5章 品牌的知名度

  • Xiaomi Redmi 2A
  • Huawei Honor Play 4C
  • Xiaomi Redmi Note 4G
  • Meizu MX5
  • Xiaomi Mi 4

第6章 用戶分析

  • Xiaomi
  • Apple
  • Samsung
  • Huawei

結論

  • 品牌競爭分析
  • 消費者偏好分析

附錄

  • 詞彙表
  • 企業清單

專題

  • 中國的主要智慧型手機模式的銷售額概要
  • 品牌的地位分析
  • 品牌的知名度分析
  • 中國的主要智慧型手機品牌的用戶分析

圖表

調查對象企業

  • Apple、酷派、Honor、HTC、Huawei、JD、聯想、LeTV、Meizu、Microsoft、Nokia、Nubia、Oppo、Samsung、新浪 Weibo、Sony、Tmall、Vivo、小米、ZTE.Samsung、Sony、小米
目錄
Product Code: BDRPT15102301

Using big data analytics, this research covers all top smartphone brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by smartphone sales, number of times online users mention about a particular smartphone brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.

Table of Contents

1. Executive Summary

  • 1.1. Product Sales
  • 1.2. Brand Position
  • 1.3. Brand Awareness
  • 1.4. User Analysis

2. Research Objective

3. Product Sales

4. Brand Position

5. Brand Awareness

  • 5.1. Xiaomi Redmi 2A Reviews
  • 5.2. Huawei Honor Play 4C Reviews
  • 5.3. Xiaomi Redmi Note 4G Reviews
  • 5.4. Meizu MX5 Reviews
  • 5.5. Xiaomi Mi 4 Reviews

6. User Analysis

  • 6.1. Xiaomi
  • 6.2. Apple
  • 6.3. Samsung
  • 6.4. Huawei
  • Conclusion
  • Brand Competition Analysis
  • Consumer Preference Analysis
  • Appendix
  • Glossary of Terms
  • List of Companies

List of Topics

  • Overview of the sales of major smartphone models in China, including brand rankings and sales volume rankings (by Chinese and by international model)
  • Brand position analysis, covering major vendors' online visibility and sentiment rankings
  • Brand awareness analysis which investigates major factors affecting purchase of top 5 smartphone models, together with users' reviews of each model
  • User analysis of major smartphone brands in China, including Apple, Samsung, Xiaomi, and Huawei; touching on user distribution by gender, by age, and by region

List of Figures

  • Figure 1: Data Sources and Collection Methods
  • Figure 2: Brand Ranking by Number of Items Available on Online Stores
  • Figure 3: Sales Volume Ranking by Smartphone Model
  • Figure 4: Sales Volume Ranking by Chinese Smartphone Model
  • Figure 5: Sales Volume Ranking by International Smartphone Model
  • Figure 6: Online Visibility Ranking by Smartphone Brand
  • Figure 7: Sentiment Ranking by Smartphone Brand
  • Figure 8: Factors Affecting Purchase of Top 5 Smartphone Models
  • Figure 9: Factors Affecting Purchase of Best Seller: Redmi 2A
  • Figure 10: Factors Affecting Purchase of 2nd Best Seller: Honor Play 4C
  • Figure 11: Factors Affecting Purchase of 3rd Best Seller: Redmi Note 4G
  • Figure 12: Factors Affecting Purchase of 4th Best Seller: Meizu MX5
  • Figure 13: Factors Affecting Purchase of 5th Best Seller: Xiaomi Mi 4
  • Figure 14: Xiaomi Smartphone User Distribution by Gender & Age
  • Figure 15: Xiaomi Smartphone User Distribution by Region
  • Figure 16: Apple Smartphone User Distribution by Gender & Age
  • Figure 17: Apple Smartphone User Distribution by Region
  • Figure 18: Samsung Smartphone User Distribution by Gender & Age
  • Figure 19: Samsung Smartphone User Distribution by Region
  • Figure 20: Huawei Smartphone User Distribution by Gender & Age
  • Figure 21: Huawei Smartphone User Distribution by Region

List of Tables

  • Table 1: Brand Competition Analysis

Companies covered

Apple, Coolpad, Honor, HTC, Huawei, JD, Lenovo, LeTV, Meizu, Microsoft, Nokia, Nubia, Oppo, Samsung,Sina Weibo, Sony, Tmall, Vivo, Xiaomi, ZTE.

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