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市場調查報告書

中國的智慧型手機的小型、中型面板產業的低價格趨勢的影響

The Impact of Chinese Smartphones Low-Price Trend on Small and Medium Area Panel Industry

出版商 Market Intelligence & Consulting Institute (MIC) 商品編碼 335375
出版日期 內容資訊 英文 19 Pages
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中國的智慧型手機的小型、中型面板產業的低價格趨勢的影響 The Impact of Chinese Smartphones Low-Price Trend on Small and Medium Area Panel Industry
出版日期: 2015年07月17日 內容資訊: 英文 19 Pages
簡介

本報告提供中國的智慧型手機的顯示面板產業 (特別是小型、中型面板部門),低價格趨勢的影響相關驗證等系統性資訊。

第1章 中國的智慧型手機市場發展

  • 電子商務的倒數幾名品牌降低價格
  • 智慧型手機的解析度進入停頓期
  • 智慧型手機生態系統由於跨平台的合作而更時髦

第2章 對面板廠商的影響

  • 面板廠商為了訂單犧牲報酬率
  • LTPS的擴大大幅依賴中國的面板生產量
  • 適應產品、客戶結構

第3章 結論

附錄

詞彙表

企業清單

目錄
Product Code: DPRPT15071701

The knockout success of Xiaomi phones in 2014 coupled with the reduced subsidies from telecom operators for smartphone buyers as result of the government's adjustments to tax policy have both significantly affected decisions of Chinese smartphone vendors when it comes to product planning and high C/P ratio marketing strategy. As a result, vendors have been rushing into launching sub-brands for their e-commerce platforms. Those sub-brands either feature same specs at lower prices, higher specs at similar prices or higher specs at lower prices, compared to their major branded products. Other than squeezing margins that have resulted from the increasing adoption of high-end panels for smartphones, the continued low-price trend remains a worry for panel makers. This report examines the impact of this low price trend on the display panel industry, especially small and medium panel sector.

Table of Contents

1.Development of the Chinese Smartphone Market

  • 1.1 Sub-brands for e-Commerce Exert Downward Price Pressure
  • 1.2 Resolution of Smartphones Entering the Stagnation Phase
  • 1.3 Smartphone Ecosystem Smartens Up with Cross-platform Cooperation

2. Impacts on Panel Makers

  • 2.1 Panal Makers Aim for Order Placement at the Cost of Profit Margins
  • 2.2 LTPS Expansion Depends Highly on Chinese Panel Manufacturing Yields
  • 2.3 Adjustments to Product and Customer Mix

3. Conclusion

  • 3.1 e-Commerce Retailors Gearing Up for Smartphone Manufacturing
  • 3.2 More Investments Needed for Technology R&D amid the Low-price Trend

Appendix

Glossary of Terms

List of Companies

List of Topics

Overview of the Chinese smartphone market development, touching on the availability of sub-brands of Lenovo, Meizu and Gionee for e-commerce, and the development of smartphone resolutions and ecosystem in China

Detailed analysis of low-price trend and its impact on small-and-medium area panel makers and their product and customer portfolios

Development of HD panels like those using LTPS technology and the market share of small and medium LTPS panels produced in Japan, Korea, China and Taiwan

A brief touch on possible countermeasures to break away from the low-price trend

List of Figures

  • Figure 1: Influence of e-Commerce Sub-brands on Smartphone Prices
  • Figure 2: Chinese Smartphone Panel Size Share by Number of Models and Shipment Volume, 2H 2014
  • Figure 3: Chinese Smartphone Panel Resolution Share by Number of Models and Shipment Volume, 2H 2014
  • Figure 4: Small-and-medium LTPS Panel Production Share by Nationality, 2014 - 2016

List of Tables

  • Table 1: Benchmarking Chinese Smartphone Display Sizes and Resolutions
  • Table 2: Online Retailers' Smartphone Manufacturing Business Deployment

Companies covered

Alibab, BOE, Compal, Coolpad, Dazen, Dongguan Zhaoxin, Gionee, Hitachi, HTC, IUNI, JDI, Lemon, Lenovo, LeTV, Meizu, NoBlue, Qihoo 360, Sharp, Sony, Tianma, Toshiba, Xiaomi

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