Smartphone Product Strategy Benchmarking: Lenovo, Huawei, Coolpad
|出版商||Market Intelligence & Consulting Institute (MIC)||商品編碼||331924|
|出版日期||內容資訊||英文 25 Pages
|智慧型手機產品策略比較分析:聯想、華為、酷派 Smartphone Product Strategy Benchmarking: Lenovo, Huawei, Coolpad|
|出版日期: 2015年06月05日||內容資訊: 英文 25 Pages||
本報告以中國國內的3大智慧型手機供應商 (聯想、華為、酷派) 為焦點，提供各公司的競爭趨勢和產品開發策略，企業發展策略等調查、比較。
The Chinese smartphone market growth has been slowing down since 2014, due largely in part to reduced subsidies from major Chinese telecom operators. The competition among mobile phone vendors has been intensified. Seeking new breakthrough innovations is therefore essential for those who need new impact points. This report provides an overview of the development of three major Chinese smartphone branded vendors, namely Lenovo, Huawei and Coolpad, and examines their proprietary product strategies in the face of increasing market competition.
Development of three leading Chinese smartphone brands, Lenovo, Huawei, and Coolpad and includes their strategies and product roadmaps for 2015 as well as pros and cons of their products
Overview of strategies adopted by these three companies to expand their global presence, touching on key factors that influence their decisions
Overview of the global smartphone volume by top-10 leading companies and the Chinese smartphone market volume and how the policy affects or have affected the market development
Apple, China Netcom, China Telecom, China Unicom, Coolpad, Huawei, Lenovo, LG, Motorola Mobility, Qihoo 360, Samsung, Xiaomi, ZTE.