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市場調查報告書

軟實力與硬仗:中國的線上遊戲市場與主力供應商

Soft Power, Hard Fight: The Chinese Online Game Market and Leading Vendors

出版商 Market Intelligence & Consulting Institute (MIC) 商品編碼 331923
出版日期 內容資訊 英文 16 Pages
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軟實力與硬仗:中國的線上遊戲市場與主力供應商 Soft Power, Hard Fight: The Chinese Online Game Market and Leading Vendors
出版日期: 2015年06月04日 內容資訊: 英文 16 Pages
簡介

中國的線上遊戲市場現在也持續高速成長期,2016年達到1500億人民幣以上的規模,超過美國成為全球最大的市場。90年代出生的世代,替換80年代出生的世代成為主力客戶,另一方面各主要供應商積極推進確保內容的知識產權 (IP) 。另一方面,中國政府2015年開始開放固定式遊戲主機市場,不過,這對線上遊戲市場帶來什麼影響,討論分歧。

本報告提供對中國的線上遊戲市場大供應商3公司 (騰訊、網易、暢遊) 今後的市場機會與課題分析、考察。

第1章 中國:全球第2名的線上遊戲市場

第2章 騰訊:中國的線上遊戲市場統治者

  • 手機遊戲市場開拓者
  • Star IP的開發與國外投資的加速化
  • 進軍固定式遊戲主機市場

第3章 NetEase:在手機遊戲領域強化跟Blizzard Entertainment的合作關係

  • 獲得Blizzard Entertainment的5款熱門遊戲銷售權
  • 手機遊戲市場開拓

第4章 Changyou:持續著重客戶基礎遊戲

  • 與Softstar (台灣) 在客戶基礎遊戲和手機遊戲的領域合作
  • 獲得動畫、文藝內容

MIC的見解

附錄

  • 詞彙表
  • 企業一覽
目錄
Product Code: CHRPT15060401

Still at a high-growth stage, the Chinese online game market value is expected to exceed 150 billion RMB in 2016, replacing the United States to become the world's largest online game market. The 90's generation has become the target customers in replacement of the 80's generation, and leading online game vendors have placed a higher emphasis on intellectual property rights. With the Chinese government opening up the Chinese game console market in early 2015, what potential opportunities will arise in the online game market? This report explores the market opportunities through the analysis of the development of China's top three game vendors: Tencent, NetEase, and Changyou.

Table of Contents

1. China as World's Second Largest Online Game Market;

2. Tencent Rules Chinese Online Game Market;

  • 2.1. Pioneer in Mobile Game Market;
  • 2.2. Develops Star IP and Accelerates Global Investment;
  • 2.3. Into Console Game Market;

3. NetEase Expands Ties with Blizzard Entertainment to Mobile Games;

  • 3.1. Distribution Rights for Blizzard Entertainment's Five Popular Games;
  • 3.2. Taps into Mobile Games in 2014;

4. Changyou Remains Focused on Client-based Games;

  • 4.1. Cooperation with Taiwanese Softstar in Client-based and Mobile Games;
  • 4.2. Achievement in Animation and Literature IP; MIC Perspective;
  • Appendix;
  • Glossary of Terms;
  • List of Companies

List of Topics

Overview of the Chinese online game market, including market value and subscriber base from 2009 to 2014;

Profiles of important online game developers in China, i.e. Tencent, NetEase, and Changyou, covering their revenue, current development, and future strategies

List of Figures

  • Figure 1: Chinese Online Game Market Value, 2009 - 2014;
  • Figure 2: Chinese Online Game Subscriber Base, 2009 - 2014

List of Tables

  • Table 1: Revenue Performance of China's Top 3 Online Game Vendors, 2014;
  • Table 2: Development of China' Top Three Online Game Companies

Companies covered

51Pocket, Aiming, Bandai Namco, Blizzard Entertainment, Changyou, China Telecom, CJ Games, Dianping, Digital Extreme, Funnybee, GungHo Online Entertainment, Hammer & Chisel, HBO, Hisense TV, Huawentianxia, iDreamSky, IMC Games, JD, Kakao, Konami, Konka, Kunlun, Miniclip, MoboTap, NavInfo, NetEase, Nexon, Nvius, Pati Games, Perfect World, Playworks, Qidian, RaidCall, Robot Entertainment, Rongshuxia, Shanda Cloudary, Shanda Games, Shueisha, SoftBank, Softstar, Sogou, Sohu, Sony Music, Sparkly Key Animation Studio, Tencent, Tencent Literature, Tingbook, Warner Music, X-Legend Entertainment, YG Entertainment, Yuewen Group, Zhongzhibowen.

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