Cover Image


Micron's Development and Product Strategies in DRAM and Flash Industries

出版商 Market Intelligence & Consulting Institute (MIC) 商品編碼 330376
出版日期 內容資訊 英文 25 Pages
Back to Top
Micron的DRAM、Flash產業上開發、產品策略 Micron's Development and Product Strategies in DRAM and Flash Industries
出版日期: 2015年05月14日 內容資訊: 英文 25 Pages

2014年12月,美國最大的記憶體廠商Micron,與台灣第3名的包裝、檢驗服務供應商Powertech Technology合作,宣佈共同進入中國西安的Xi'an High Tech Zone。但,Micron與台灣企業合作不是第一次。2008年,已經與台灣的DRAM廠商Nanya合作,合資設立Inotera。Micron維持全球第5名半導體供應商的地位,展開各種策略。


第1章 Micron的產業內地的地位

  • 全球第5名的半導體供應商,全球第2名的記憶體廠商
  • Micron擁有DRAM、NAND Flash、NOR Flash生產線
  • Micron為NOR Flash市場第1名,DRAM、NAND Flash市場上第3名

第2章 Micron的DRAM產業上策略發展情形

  • 透過與Nanya的合作,從Inotera得到DRAM的穩定供給
  • 透過收購Elpida Memory,也收購Rexchip的生產部門
  • 與Powertech合作,擴張西安的DRAM製造地

第3章 Micron的Flash產業上策略發展情形

  • 為了NAND Flash的生產,和Intel合資成立IM Flash
  • 以完全的產品系列為目標,收購Numonyx






Product Code: SCRPT15051401

In December 2014, US' largest memory maker Micron tied up with Powertech Technology, Taiwan's third largest packaging and testing service supplier to collaborate in the Xi'an High Tech Zone. This is not the first time Micron partners with a Taiwanese company though. Back in 2008, Micron set up the Inotera JV with Taiwan's DRAM (Dynamic Random Access Memory) maker Nanya. For many years, Micron has applied a set of strategies to help itself enter the industry's top five semiconductor vendors. This report provides an overview of the global semiconductor revenue ranking, assesses outcomes and effects of Micron's strategies and learns where Micron is now situated in the flash and DRAM industries.

Table of Contents

Table of Contents

1.Micron's Industry Position

  • 1.1 The Fifth Largest Semiconductor Vendor and Second Largest Memory Manufacturer
  • 1.2 Micron Possesses DRAM, NAND Flash and NOR Flash Production Lines
  • 1.3 Micron Ranks First in NOR Flash and Third in DRAM and NAND Flash

2.Micron's Strategic Deployment in the DRAM Industry

  • 2.1 Stable DRAM Supply from Inotera through Partnership with Nanya
  • 2.2 Micron Acquires Rexchip's Output from Elpida Takeover
  • 2.3 Integration with Powertech Aims for DRAM Expansion in Xi'an

3.Micron's Strategic Deployment in the Flash Industry

  • 3.1 IM Flash JV with Intel for NAND Flash
  • 3.2 Acquisition of Numonyx for Complete Product Portfolio

MIC Perspective


Glossary of Terms

List of Companies

List of Topics

Overview of the development of Micron, covering the company's deployments and capabilities in the areas of NOR flash, NAND flash, and DRAM, and includes the top-three memory manufacturer share breakdowns by these three product categories

Highlights of Micron's strategies in DRAM and flash industries, touching on the company's alliance with Powertech, Nanya, and Intel and its acquisition of Elpida and Numonyx and includes those activities' strategic purposes and effects on the company and the industry.

List of Figures

  • Figure 1 Global Top-10 Chip Manufacturer Revenue Ranking in 2014
  • Figure 2 Worldwide Top-3 Memory Manufacturer Market Share by Product Category in 2014
  • Figure 3 The Micron-Powertech Alliance and Its Effects
  • Figure 4 Micron's Acquisition of Numonyx and Its Effects
  • Figure 5 Micron's Revenue Ranking and Strategic Roadmap

List of Tables

  • Table 1 Micron's Revenue Share and Product Portfolio in 2014
  • Table 2 The Micron-Nanya Alliance and Its Effects
  • Table 3 Micron's Acquisition of Elpida and Its Effects
  • Table 4 Top 3 International DRAM Vendors and Their Taiwanese Partners
  • Table 5 Micron's NAND Flash Alliance with Intel and Its Effects

Companies covered

  • Apple, Broadcom, ChipMOS, Elpida, Hitech Semiconductor, IM Flash Technologies, Inotera, Intel, Micron, Micronix, Nanya, Numonyx, Powerchip, Powertech, Qimonda, Qualcomm, Rexchip, Samsung, SK Hynix, Spansion, STMicro, TI, Toshiba, TSMC, Walton Advanced, Winbond
Back to Top