Cover Image
市場調查報告書

中國國內的智慧型手機用面板的開發趨勢

Development Trends of Smartphone Panels in China

出版商 Market Intelligence & Consulting Institute (MIC) 商品編碼 326277
出版日期 內容資訊 英文 17 Pages
訂單完成後即時交付
價格
Back to Top
中國國內的智慧型手機用面板的開發趨勢 Development Trends of Smartphone Panels in China
出版日期: 2015年03月18日 內容資訊: 英文 17 Pages
簡介

全球智慧型手機市場持續擴大,不過,中國現在也維持很大影響力的市場地位。除了全球市場的擴大市場佔有率,中國的智慧型手機供應商對國內市場發展也投入了力量。由於政府的租稅政策修改和小米的成功案例等,各供應商再次著重產品開發,進行成本績效高的產品銷售。大型面板的供給量也達到了充分水準,中國的供應商在關於智慧型手機用顯示器規格尚也趕上了外資供應商。

本報告提供中國的智慧型手機用面板的開發趨勢相關分析、智慧型手機市場最新趨勢和競爭環境、品牌發展情形、智慧型手機用面板開發的主要趨勢 (螢幕尺寸、解析度的改良、消費者偏好的變化、有成本效率的模式登場等)、今後的面板開發、市場趨勢預測等調查、考察。

第1章 中國的智慧型手機市場發展

  • 持續成長的全球市場中,中國保持主要國家的地位
  • 市場變化相對應的輔助品牌的開發

第2章 中國國內的智慧型手機用面板的開發

  • 螢幕尺寸的改良:Huawei、ZTE、Lenovo、Coolpad主導
  • PPI (畫面解析度)未成為消費者購買時關注的顧慮事項
  • 著重輔助品牌模式:高成本績效、5.5英吋面板、WQHD解析度

第3章 結論

  • 隨市場競爭加劇,面板規格開發加速化
  • 螢幕尺寸擴大的速度降低
  • 暴露於價格壓力的FullHD (FHD) 模式

附錄

供應商的類別

詞彙表

企業一覽

圖表一覽

分析對象企業

  • AUO、Blue Charm、BOE、China Mobile、China Telecom、China Unicom、Coolpad、Gionee、Halo (Dazen)、Honor、Huawei、IUNI、Ivvi、JAPAN DISPLAY (JDI)、Lenovo、Meizu、Music Lemon、Nubia、Sharp Corp、Tianma Microelectronics、VIBE、小米、ZTE
目錄
Product Code: DPRPT15031801

The worldwide smartphone market continues to grow and the Chinese market has remained the major driving force behind. Apart from growing market share worldwide, Chinese smartphone vendors have played a leading role in driving domestic market development. Due to the Chinese government's adjustment in tax policies and the success of Xiaomi's business model, Chinese smartphone vendors have refocused their product development and marketing strategies to high cost-performance products. With sufficient supply of larger panels, Chinese smartphones have almost caught up with international vendors in terms of smartphone display specifications. This report will analyze the development of panels for Chinese smartphones from the perspectives of end product brands and the product itself.

Table of Contents

1. Development of Chinese Smartphone Market

  • 1.1 China Remains Significant Player in Ever-growing Global Market
  • 1.2 Development of Sub-brands in Response to Market Changes

2. Development of Smartphone Panels in China

  • 2.1 Improvements in Panel Size Mainly Driven by Huawei, ZTE, Lenovo, and Coolpad
  • 2.2 PPI not Consumers' Major Concern during Purchases
  • 2.3 Focuses of Sub-brand Models: High Cost Performance, 5.5-inch Panel, WQHD Resolution

3. Conclusion

  • 3.1 Intense Market Competition Accelerates Development of Panel Specifications
  • 3.2 Slowdown in Panel Size Growth
  • 3.3 FHD Models Faces Pricing Pressure

Appendix

Vendor Categories

Glossary of Terms

List of Companies

List of Topics

Overview of the Chinese smartphone market, touching on the shipment volume and smartphone ratio in recent quarters as well as Chinese vendors' sub-brand strategies

Major trends for the Chinese smartphone market, including improvements in panel size, customers' shifting focus away from PPI, and models with high cost-to-performance ratio

List of Figures

  • Figure 1 Chinese Share of Worldwide Smartphone Shipment Volume, 1Q 2013 - 3Q 2014
  • Figure 2 Chinese Mobile Phone and Smartphone Shipment Volume, 1Q 2013 - 3Q 2014
  • Figure 3 Brands' Share of the Chinese Smartphone Market, 3Q 2014
  • Figure 4 Changes in Chinese Smartphone Panel Sizes, 2013 - 2014
  • Figure 5 Changes in Chinese Smartphone PPI, 2013 - 2014

List of Tables

  • Table 1 Sub-brands of Chinese Smartphone Vendors
  • Table 2 Chinese Brands' 720HD Smartphone Deployment by Price, 2014
  • Table 3 Chinese Brands' FHD Smartphone Deployment by Price, 2014
  • Table 4 Chinese Brands' WQHD Smartphone Deployment by Price, 2014
  • Table 5 Chinese Vendors' Sub-brand Smartphone Models Launched in 4Q, 2014

Companies covered

AUO, Blue Charm, BOE, China Mobile, China Telecom, China Unicom, Coolpad, Gionee, Halo (Dazen), Honor, Huawei, IUNI, Ivvi, JDI, Lenovo, Meizu, Music Lemon, Nubia, Sharp, Tianma Microelectronics, VIBE, Xiaomi, ZTE

Back to Top