Cover Image
市場調查報告書

中國的智慧型手機市場:品牌競爭與消費者偏好分析

The Chinese Smartphone Market: Analysis of Brand Competition and Consumer Preference, September - October 2014

出版商 Market Intelligence & Consulting Institute (MIC) 商品編碼 323353
出版日期 內容資訊 英文 30 Pages
訂單完成後即時交付
價格
Back to Top
中國的智慧型手機市場:品牌競爭與消費者偏好分析 The Chinese Smartphone Market: Analysis of Brand Competition and Consumer Preference, September - October 2014
出版日期: 2015年01月22日 內容資訊: 英文 30 Pages
簡介

本報告以經由主要B2C網站,在中國銷售的海外、中國、台灣的智慧型手機模式為焦點,提供出貨台數排行榜、影響消費者購買智慧型手機的主要要素分析、智慧型手機品牌的用戶特徵、品牌競爭與消費者偏好分析等相關的系統性資訊。

目錄

  • 調查概要
  • 產品的銷售額
  • 品牌的地位
  • 產品的意識
  • 用戶的特徵
  • 結論

調查內容

  • 在中國的主要B2C網站銷售的海外、中國、台灣的智慧型手機品牌概要
  • 出貨台數排行榜(海外、中國、台灣的智慧型各手機模式)概要
  • 影響消費者的購買智慧型手機的主要要素分析
  • 智慧型手機品牌的用戶的特徵
  • 品牌競爭與消費者偏好分析

對象企業

  • Apple、ASUS、Haier、HTC、Huawei、Konka、Meizu、Motorola、Newsmy、Nokia、Philips、Samsung、Sony、小米
目錄
Product Code: MPSYM15012101

Amid the growing importance of ecommerce in China, this research focuses on international, Chinese and Taiwanese smartphone models sold in China through two major B2C (Business to Customer) websites, tmall.com and jd.com, which constitutes a combined share of over 70% in the China ecommerce market. The report analyzes the volume ranking by smartphone brand and presents their online visibility ranking, brand favorite mapping, and key factors influencing purchase of smartphone brands as well as some user reviews. Also included is the analysis of user characteristics of smartphone brands in China, including Apple, Samsung, Nokia, Huawei, Xiaomi, HTC, and ASUS, with user distribution by gender, age, and hobby. The content of this report is based on a large volume of online data obtained from tmall.com and jd.com and, after performing big data analytics, some finding on internet users' purchase behavior patterns are discovered.

Table of Contents

  • Research Overview
  • Product Sales
  • Brand Position
  • Product Awareness
  • User Characteristics
  • Conclusion

List of Topics

  • Overview of international, Chinese, and Taiwanese smartphone brands sold through two Chinese leading B2C websites - tmall.com and jd.com which have a combined market share of 70%- from September to October 2014, with the breakdown by the number of items displayed on online store shelves of those two major websites
  • Overview of volume ranking by international, Chinese and Taiwanese smartphone model in China and also included are their online visibility ranking based on the number of times mentioned online and net sentiment rate
  • Analysis of major factors influencing consumers' purchase of smartphones - Apple iPhone 4S, Redmi 1S, HTC Desire 816t - in China, with some user reviews included
  • User characteristics of smartphones brands in China, including Apple, Samsung, Nokia, Huawei, Xiaomi, HTC, ASUS
  • Analysis of brand competition and consumer preference by pointing out and analyze their candidate buyers

Companies covered

Companies and organizations analyzed or mentioned in the report include: Apple, ASUS, Haier, HTC, Huawei, Konka, Meizu, Motorola, Newsmy, Nokia, Philips, Samsung, Sony, Xiaomi.

Back to Top