Insight into Features, Concerns, Marketing Strategy and Supply Chain Deployment of Apple Watch
|出版商||Market Intelligence & Consulting Institute (MIC)||商品編碼||316831|
|出版日期||內容資訊||英文 16 Pages
|Apple Watch的功能、疑慮點、行銷策略及供應鏈發展的考察 Insight into Features, Concerns, Marketing Strategy and Supply Chain Deployment of Apple Watch|
|出版日期: 2014年10月16日||內容資訊: 英文 16 Pages||
On September 9, alongside with the iPhone 6 and iPhone 6 Plus, Apple took the market by surprise with the unveiling of the market's long-awaited Apple Watch, which was originally set to be released in 2015. The whole set of graphic and video introduction for Apple Watch were displayed on Apple's website, reflecting Apple's changing marketing strategy that used to hold the allure of mystery for unreleased products. This report outlines features and designs of Apple Watch with corresponding concerns; examines Apple's marketing strategy shift on other smart wearable devices and addresses its supply chain deployment.
ACON, Apple, ASE Group, Delta, F-TPK, Intel, Kinsus, LG, Nan Ya PCB, Qualcomm, Quanta, RickTek, Samsung, TXC, USI